Niall Yang

Experience

• 

  GoFreight

  Jan 2021 - Jun 2021

  Growth & Digital Marketing Intern

  • Developed B2B marketing strategy to capture sales opportunities with LinkedIn, Google Ads planning and execution.• Conducted CRM analysis to help identify root cause of churn risk.• Delivered referral program including mechanism, go-to-market strategies.

• 

  萊雅

  Jun 2021 - Aug 2023

  • Collaborated with Sales, Marketing, Finance team on cross-functional projects, delivered product, customer and finical analysis.• Designed data management pipeline including product, customer data, utilizing Microsoft Power Automate, MSSQL to manageETL process, enhancing data accuracy and working efficiency• Partnered with the Supply teams to handle supply process on materials issue through automation system building with Python to monitor product shortage status.• Cooperated with the supply, sales and marketing team to conduct projection on NPI products and improve sales through product and promotion analysis.• Analyzed customer data by Apriori algorithm to determine the promotion plan, resulting increase in EC sales.• Formulated CRM strategies by mining SQL database Show less • Collaborated with IT team to understand system integration architecture and formulated database setup and transfer processes.• Designed product features for LINE accounts focused on membership strategy and oversaw advertising monetization paths andsales strategies to optimize marketing campaign effectiveness and efficiency.• Coordinated with media manager to deliver ads budget planning and search analytics strategy on Google Ads to increase mediaROAS and contributed to online sales growth. Show less

  • Data Analyst

    Sept 2022 - Aug 2023

  • Management Trainee

    Jun 2021 - Sept 2022
• 

  Appier

  Aug 2023 - Nov 2024

  • Led the development of operation automation with the Data Scientist teams, including data extraction, metric design, and report creation by Python, increasing team efficiency.• Led system migration project with Engineer teams in the execution of software feature improvements, ensuring features quality setting, deliver on time. • Collaborated with Data Scientists to formulate targeting, timing A/B test on campaign, resulting in increase in campaign performance through model fine-tuning.• Coordinated with Engineer, Sales and PM teams to understand clients’ requirements for product, ensure development on-time delivery and high quality of deployment.• Conducted global market revenue projection model and collaborated with Sales team to plan upsell strategies to gain market share.

  • Assistant Campaign Manager

    Sept 2024 - Nov 2024

  • Senior Campaign Analyst

    Aug 2023 - Aug 2024
• 

  Amazon

  Nov 2024 - now

  Program Manager