Sara Tebelius

Experience

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  Chat Moderators

  Apr 2001 - Nov 2004

  Communications Manager

  An early social media moderation agency, which ceased operations in 2011.In a startup-typical multi-faceted role, I was the main information hub, both internally and in a client facing capacity. I wrote and managed all policy issues, based on media legal and other considerations, and hired and trained 40+ staff. I worked deeply with the BBC as my main client, throughout. I also: - produced the live TV on-screen text message-feed (which had never been done before in the UK), for the Fremantle/Endemol prime time show PopIdol- initiated very early social media listening -projects for Sony PlayStation, a success with senior leadership- took part in the growth journey of FriendsReunited, the first major social media network in the UKClients included: BBC, Sony PlayStation, FriendsReunited, Freeserve, Fremantle, Habbo Hotel etc Show less

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  Miva, Inc.

  Apr 2005 - Aug 2007

  Client Services Manager (CRM Manager)

  Formerly known as “Espotting” and at the time a global PPC ad-network.Managed the SME-facing Client Services team, which consistently met or exceeded its sales target. Drove CRM analysis and email comms projects. A key stakeholder for technical development and yield management. Held seminar-series on keyword- and digital marketing.

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  (Zed Media) ZenithOptimedia, London

  Aug 2007 - Dec 2009

  Search Director

  A media agency in the Publicis Groupe.I led a team of Google AdWords planner/buyers, sat on the agency's Training Taskforce, set up procedures for financial processes and developed a multivariate planning & forecasting tool. Clients included: B&Q, Toyota/Lexus, Zurich Insurance, L'Oréal, CondéNetUK, HewlettPackard, Open University

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  LBi, Stockholm

  Jan 2010 - Jul 2014

  Performance Director

  A full service digital agency in the Publicis Groupe.Team-leader, digital marketing strategy consultant (re Google, Facebook, buying/analysis platforms) and multiple pitch-winner.Clients included: Scandinavian Airlines, Scandic Hotels, Apollo, Nelly, Philips, Travelocity, Consortio Fashion Group (Haléns, Bubbleroom)

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  Nordic Choice Hotels

  Aug 2014 - Feb 2016

  Digital Sales Manager

  A hotel group with 194 hotels in the Nordics.Team-leadership in e-commerce, developing the sales driving performance marketing traffic channels. The role also included data analysis, budget planning and prognosis, internal communication across brands, local markets and hotels, project management, digital evangelist.Resigned as employee to start my own business, and stayed on as a consultant between November 2015 and March 2016.

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  Morphio AB

  Nov 2015 - now

  Performance Marketing Consultant | Own business

  I advise on all things digital marketing and sales / leads: budgets, strategy & planning, communication, processes, research, content, channels, tools.I do hands-on Paid Search, Paid Social, Affiliate channels and most other paid media.I analyse digital performance (Google Analytics) and market trends, and build visualisations in Google Data Studio dashboards. Grateful and proud to have or be working with clients such as Lindex, BRA (Braathens Regional Airlines), Nordic Choice Hotels, Choice Hotels Europe, Ericsson, ICA Banken, plus a number of startups and others in retail and SaaS / XTech, eg Livelo, Learnster, Crownstudent, Gysinge Byggnadsvård etc. Show less

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  BRA - Braathens Regional Airways

  Mar 2016 - Mar 2022

  Digital Marketing Consultant

  As first an agency sub-contractor and later as a direct consultant, I managed BRAs paid search and paid social, while analysing performance and advising on strategy regarding all digital channels and campaign activities.The pandemic forced the airline into a reconstruction in April 2020. When they came out of it and started up operations again in spring 2021, I was asked to rejoin. I built up the paid search campaigns, again, and activated paid social and display.

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  Lindex

  Mar 2017 - Nov 2018

  Digital Performance Marketing - Inhouse Consultant

  I was originally asked to explore boosting digital sales in one local market. But with the backing of the CMO and the Head of Digital Sales, I soon ended up working with all markets centrally, setting up and driving the early stages of a central performance marketing strategy. I managed the recruitment and introduction of one (pretty awesome) key new hire, advised on new team roles and skills requirements, and trained staff. Together with the new hire - who eventually became Digital Performance Marketing Manager - we activated major affiliate programs and influencer-networks, and implemented two new central tools for feed management and data analysis. All this across five local markets’ teams and agencies - AND while pregnant, or working remotely with a newborn, for the most part! Show less

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  Bostadsrättsföreningen Postsäcken

  Sept 2019 - Dec 2022

  Chairman

  Chairman of the board, at our property co-owners association on Södermalm, Stockholm.

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  Ericsson

  Dec 2019 - Mar 2021

  Paid Search Lead (consultant at external agency)

  As a consultant at their external agency (sub-contracted), I was Paid Search lead for all of Ericsson's main Business Areas and across all Market Areas. I also worked with central Group Function level stakeholders, for example on global campaigns for 5G.