Dominik Piotrowski

Experience

• 

  Credit Agricole Bank Polska S.A.

  Apr 2006 - Jun 2008

  Customer Advisor / Branch Treasurer
• 

  Starcom

  Sept 2008 - Apr 2021

  Senior Digital Communication Planner

  Senior Communication Planner 2019 - 2021 / Samsung Client Service• preparing recommendations and online strategies• supervision of campaigns, coordination of work between programmatic, social, sem, seo and traffic departments• supervision over the work of other team members• ongoing communication with the client2017 - 2019 / TVN Client Service• planning and buying advertising campaigns (offline + online)• preparing recommendations and online strategies • supervision over the work of other planners and assistants in the team• supervision over the proper course of campaigns implemented by programmatic, social, sem, seo and traffic departments.• setting direct, programmatic and google ads (you tube) campaigns• ongoing communication with the client, presentations at the client's2018 - 2018 / Loreal Customer Service• organization of client team work on the DCA division• online strategies and recommendations• supervision of other departments (programmatic Double Click, social, sem, influencer marketing, traffic)• preparing postbuy reports2014 - 2018 / Prudential Client Service• planning online strategies and implementing the award-winning Young God campaign• setting up direct, programmatic, you tube campaigns• supervision of the performance department in terms of the effectiveness of lead acquisition• introducing revolutionary rich media programmatic campaigns on the Polish market2014 - 2017 / Leroy Merlin, Znany Lekarz, Piątnica, Raiffeisen / Client Service• handling customer advertising campaigns (offline and online media)• online trainings for clients (programmatic)2009 - 2014 / T-Mobile / Client Service• recommendations, planning and buying online campaigns• several dozen planned and purchased TV, radio, outdoor, radio and press campaigns within the post-paid market Show less

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  EssenceMediacom Poland

  May 2021 - now

  Communications Lead

  • Media team management Danone & Żywiec Zdrój & Conitinental• Co-creation of media strategy and ongoing supervision of its implementation across the entire communication system • Recommending tactics for purchase and optimization of offline and online media• Researching the market and spotting the trends• Manage entire media budget activities• Developing and expanding employees' media knowledge