Tianyou Liu

Experience

• 

  Hermès

  Jan 2013 - Mar 2014

  Management Trainee

  • VIP customer management, successfully develop 2 customers with >500,000 annual spending• Visual merchandise specialist in boutique, monthly VM changeover works• Organize resources to develop the 1st all-metier training handbook for Hermes China

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  Ralph Lauren

  Apr 2014 - Mar 2016

  • In charge of all the opening issues of the 1st Polo Ralph Lauren store in China at Grand Gateway 66, including floor plan set-up, pre-opening recruitments, marketing promotion plans, new-hire training, etc• Manage a team with 16 members to achieve sales target average 2,000,000/ month, Top 1 in APAC Polo Stores• Develop Polo Service Standard and ensure clients are well served, mystery shopper survey average score 90/100• Be fully aware of inventory and other operations issue, stock count yearly shrinkage 0.01%• Work closely with APAC merchandise team to set-up proper product mix for Chinese market Show less • In charge of operations works for all 28 Ralph Lauren stores in China (including RL Lux, RL Kids, Outlet)• Manage the annual operations budget and expense, successfully decrease the expense by 20% v.s LY• Organize store operations supplies and develop local suppliers to improve efficiency• Coordinate and on-site support all new store opening projects, successfully opened 6 new stores in region• Develop the 1st Standard Operations Procedure for Ralph Lauren China• Lead an operations team (2 members) to better support store’s daily operations work Show less

  • Assistant Store Manager (in charge)

    Jul 2015 - Mar 2016

  • Retail Operations Supervisor

    Apr 2014 - Aug 2015
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  Bluegogo Inc

  Feb 2017 - Dec 2017

  · From 0 to 1 build up and lead Nanjing marketing team, including PR, government relationship set up, team recruitments, advertising, co-branding cooperation, community building. Trips per bike rank Top 1 in all cities.· In charge of co-branding campaigns and celebrities with 0 budget to enhance brand awareness, leading projects with Costa (Digital Media Awards 2017, Silver Prize), KFC, China Mobile, ICBC, Hey Tea, Su Youpeng, Sun Jian, etc.· Developing new rider acquisition by data analysis to improve rider register process. Test different incentive to encourage new user take trip, enhance conversion rate by 20% within 1 month in Nanjing.· Rider re-engagement. Rider behavior analysis, segmentation and make plan to encourage them take more trips, rescue potential churn riders. Improve bi-weekly retention rates +25% in Shenzhen Show less

  • Senior Commercial Manager

    Jul 2017 - Dec 2017

  • Marketing Manager

    Feb 2017 - Jul 2017
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  NIO

  Feb 2018 - now

  Operation Designer - NIO Power

  · Build up from first beginning of an Online-to-Offline product "One click for Power", which is Uber for electrical vehicle charging service· Operation lead of Shenzhen area, manage a team of 80 members· In charge of Sales/PR/Marketing of the product in area