Michelle Zoller

Experience

• 

  Coldwell Banker Burnet

  Aug 2000 - Jun 2001

  Administrative Assistant
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  St. Cloud Hospital

  Jun 2001 - Jan 2008

  Executive Assistant
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  Nativex

  Jan 2008 - Apr 2022

  • Nurture book of business for key revenue-producing clients (gaming, utility, dating, shopping, auction & media agencies) achieving $4M+ quarterly revenue, with 30% growth MoM.• Partner with media buying team and utilize self-service dashboards for paid media campaigns. • Identify phased upsell and cross-sell opportunities, collaborating with the sales team to develop growth plan for my clients.• Assisted US app developers entering the Chinese app market ecosystem, working with top Chinese app platforms such as WeChat, Tencent, Baidu, Weibo, Douyin. • Implement cost-saving measures that reduced overall advertising expenses by 15% while maintaining campaign performance.• Execute social campaigns for top utility client, creating custom audiences & optimizing towards campaign goals. Monitor key social metrics & trends, adjusting future media plans.• Client advocacy in identifying any self-service project improvements; working cross-functionally with TechOps teams to implement changes.• Following Mobvista acquisition in 2016, bridged communication between our US & China teams, facilitating staff development, proper business acumen discussions, & new process development. Show less • Facilitate and coordinate the onboarding of new partners. • Implemented new onboarding workflows through Salesforce, increasing productivity of both Sales & Operations teams by over 50%.• Manage partner advertising campaigns, and facilitate tech integrations for both advertisers and publishers.• Manage the day to day relationships with existing partners, provide reporting analysis and inventory projections.• Serve as a liaison between external partners and our internal cross-functional teams, and support the sales team with prospecting and other projects. • Identify and execute on system and process improvements. Show less

  • Sr. Manager, Client Success & Growth

    Jul 2014 - Apr 2022

  • Sales Onboarding & Mobile Operations Manager

    Jun 2010 - Jul 2014

  • Executive Assistant

    Jan 2008 - Jun 2010
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  Cross Audience

  Apr 2022 - Aug 2023

  Sr. AdOps Manager

  • Develop and implement a streamlined process for achieving KPIs, increasing campaign performance and revenue growth by 20% MoM.• Cultivate strong, trusting relationships with top executives of high-profile B2B user acquisition clients in dating, gaming and utility verticals.• Optimize media spend, making adjustments to ads & targeting, and negotiate favorable rates and ad placements for media buys.• Track key metrics across multiple data sources to measure campaign effectiveness, identify trends & variances, providing actionable insights to clients.• Professionally handle crisis communications with both media buy sources and advertising clients. Show less

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  Ehlinger & Associates, American Family Insurance

  Oct 2023 - now

  Branch Manager

  • Retain current clients by providing top-notch customer service, promote renewal offerings. • Execute client requests for auto and property policy changes, communicate premium updates. • Monitor policy notification list and follow up with clients on cancellations, payments, and discounts. • File claims, take payments/manage clients billing, data processing and review.