Gianfranco Senaja Alca

Experience

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  Montage Deer Valley

  Dec 2016 - Mar 2017

  TurnDown Attendant/ Houseman

  Responsibilities:• Provide the room preparation service to hotel guests according to the established quality standards. • Clean and order the rooms. • Replenish missing supplies to warehouses. • Respond to the requests of the guests and assist them in their requirements.

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  Go Peru

  Apr 2017 - Jul 2017

  Pricing Trainee

  Responsibilities:• Preparation of quotations for import and export operations required by customers. • Coordinate shipments with shipping companies, consolidators and international airlines. • Calculation of tariffs and taxes. • Request tariffs from airlines, shipping companies and land freight carriers.Achievements: Implementation of the Magaya system, which managed to automate the quotation processes and integrate information from areas such as sales, accounting and operations, increasing the overall productivity of the company. Show less

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  Samsung Electronics Peru

  Oct 2017 - Oct 2018

  Product Management Trainee

  Responsibilities:• Definition, management and development of the commercial strategy of the product portfolio of the Accessories (Audio, Energy, Cases & Others) and Wearables (Smartwatch, VR & Others) categories. • Demand Planning of different product categories. • Control and optimization of the inventory of the different sales channels. • Analysis of the smartphone and tablet market through import monitoring to identify trends, generate alerts and action plans against the competition. • Preparation of commercial proposals in conjunction with KAMs. • Provide support to Product Managers by sharing sales and market information.Achievements:• Successfully managed the Accessories and Wearables category as an interim Product Manager, achieving record-breaking accessory sales in 2018. Show less

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  Pacifico Seguros

  Nov 2018 - Feb 2019

  Commercial Analyst Health Plans Division

  • Execution of the commercial strategy segmented by Clients and Brokers channels.• Development and implementation of business activity tools and loyalty programs.• Management, analysis and monitoring of the business activity model.• Analysis of productivity and process improvement in the commercial area.• Analysis of commercial planning by product channels.• Support to the Commercial Management in administrative matters of the area.Achievements:• Development of a macro that defines the activity and measures the progress of the commercial teams in accordance with the objectives set by management. Show less

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  Cbc

  Feb 2019 - Dec 2021

  • Guarantee the objectives of volume, coverage, sales effectiveness and sales targets of key accounts Nation Wide.• Lead brand development in the chains through the negotiation of promotional plans, SKU codification management, lay out management at the point of sale, among others.• Lead Business Review meetings with clients.• Development, execution and monitoring of Joint Business Plans with each chain and business partner.Business partners: Mondelez, Inkacrops, Medifarma and Bia Foods.Key Accounts: Primax, Repsol, Tambo, Oxxo, other chains, e-Commerce customers, among others.Responsible for 70% of the total sales amount of the New Business Division - S/. 8 MM per yearPeople under supervision: 3 sales executivesAchievements:• Best Sales Supervisor of the month (5 times, July to November) Show less • Guarantee volume and coverage objectives.• Ensure compliance with the policies and business processes of the sales force.• Control and supervision of invested resources and the clients credit status.• Feedback and training to the sales force of commercial and promotional plans.People under supervision: 7 sales executivesAchievements:• Best Sales Supervisor of the month of October 2019, October 2020 and March 2021.• Implementation of the Summer Plan 2021 and 2020 - 50% Volume Growth YoY. • Business Process Leader Lima Sur: 2nd Place at Regional Level Show less Trainee program at the Latin American level with the objective of holistically teaching the operation of various areas of the company throughout 1 year, through intensive 3-month training in Guatemala and rotations by areas of local operation for 9 months in Peru.Core learning areas:- Commercial (Sales, Trade Marketing, etc)- Manufacturing (Production, Quality, SSO, etc)- Operations (Delivery, Planning, Storage, etc)Achievements:• Corporate projects at Manufacturing (Pit Stop), Operations (Safety Stock) and Commercial (Market Research) Show less

  • Key Account Supervisor - Modern Trade

    Jun 2021 - Dec 2021

  • Sales Supervisor - Traditional Trade

    Mar 2020 - May 2021

  • Global Trainee

    Feb 2019 - Feb 2020
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  Samsung Electronics Perú

  Dec 2021 - Apr 2023

  • Develop, expand, manage and maintain Sell Out platforms for all channels among the Mobile Division (Carriers, Retail & Online)• Prepare JBPs with Strategic Partners and Banks for the implementation of financing projects.• Lead new initiatives or projects that accompany the sales growth of the Mobile Division.• Deploy the strategy formulation of platforms and value-added services according to the strategy of Headquarters, in the local market.• Direct coordination with Product Managers of the different categories (Smartphones, Tablets & Wearables) for implementation and expansion of Sell Out Platforms.Led Projects:• Expanded Trade-In platform on different channels through negotiations and presentations to four new clients.• Interest-Free Installment Financing → Interest-Free Financing Programs in Offline and Online Channels.• Developed and launched Samsung Care+ for Tablets and Smartwatches within retail market.New services increased revenue 10% and generated awareness about Samsung Services.• Directed smartphone trade-in platform campaign during Galaxy S23 launch.Campaign resulted in 30% conversion of Premium Sales, achieving a historical record since platform started. Show less • Manage a portfolio valued at $100M USD per year of revenue with the Operator• Manage the Smartphones & Ecosystem category portfolios.• Set pricing Structure for each SKU in the portfolio - Quarterly deals with Operator ($25M USD)• Stablish roadmap management and product portfolio life cycle.• Achieve Objectives and Key Performance indicators: Market Share, Profit, Sales.Achievements:• Launched Samsung Care+ → Protection for Samsung Mobile Devices in Peru (Project leader & Biz Developer)- Increased +15% of Net Revenue in Own Stores Channel (Samsung Experience Stores)- Increased +10% of Net Revenue in Online Channel Samsung.com/pe• Led Trade In program → Smartphones Buyback program (Project Leader)- Increased +20% of Premium Sell Out (Units)• Developed a logistics distribution tool which prevents stockout and replenishes ideal inventory, resulting on 1.5M USD of additional monthly sales through logistics efficiencies.• Earned the Best Employee MVP - Mobile Division 2022. Show less

  • Product Manager - Sell Out Platforms & Value Added Services

    Jan 2023 - Apr 2023

  • Product Manager (Carrier's Team) - Mobile Division

    Dec 2021 - Dec 2022
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  Epson Latinoamérica

  Jul 2023 - Jul 2024

  Product Manager - Video Projectors

  • Lead the annual marketing plan for the video projector category.• Develop the strategy by product line and sales channel (Distribution and Retail).• Prepare monthly Sales Forecast.• Prepare the support and promotions plan.• Benchmark of the market and competitors.• Propose channel development strategies.• Provide product training to the sales force, customers and business partners.• Visit stores.• Lead the launch of products to the market.Achievements:• Increased +15% Net Sales vs Business Plan 2023/2024• Led "Epiq Vision" Smart Projectors launching Show less

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  Northwestern University - Kellogg School of Management

  Sept 2024 - now

  MBA Candidate