Hoaithu Le

Experience

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  Fpt Telecom

  Mar 2012 - Apr 2013

  Public Relations Executive
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  Vingroup JSC

  May 2012 - Aug 2013

  Editor
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  Good Health Products New Zealand Ltd

  Jan 2013 - Dec 2015

  Marketing and Advertising Team Leader

  * Instilling a marketing led ethos throughout the business* Researching and reporting on external opportunities* Understanding current and potential customers* Media, Social Marketing Development* Public Relations* Marketing Management*Managing the customer journey (customer relationship management)* Managing agencies* Measuring success* Managing budgets* Ensuring timely delivery* Writing copy* Approving images* Developing guidelines* Making customer focused decisions Show less

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  SACIDEL

  Feb 2013 - Dec 2014

  Assistant Secretary
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  HANOI CONSTRUCTION CORPORATION

  Jan 2015 - Aug 2018

  Marketing Communications Manager

  * Media management* Marketing management* Press relations* Crisis managementhandling crisis communication

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  Bamboo Airways

  Aug 2018 - Jul 2022

  Communications Manager

  • Plan, implement and manage public relations programs • Plan and budget for PR events, programs and initiatives • Help in designing and reviewing a variety of promotional and marketing materials • Design and review the online content in media announcements and media kits• Monitor corporate image frequently and ensure it is in compliance with company brand• Check and manage content produced for website and social media channels• Develop and implement PR policies and procedures• Determine KPIs for PR department• Measure and provide reports on each PR campaign • Build long-term relationships with all relevant stakeholders, such as local government, media people, politicians, etc.• Recruit, hire, onboard and train new members of the public relations team• Produce content for various speeches, events, hearings...• Develop and implement crisis communications advice and media strategy, as needed.• Build up the relationships between kols, influencers, Koc… • Crisis Control of media and Working out… Show less

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  VietinBank (VBI)

  Jul 2022 - now

  Communications Manager

  1/ PR Management:• Formulate PR plans and strategies• Enhance the company’s voice and presence through online and offline channels• Manage media relations and requests• Write press releases, speeches and other PR copy• Plan and supervise events, fairs, conferences etc.• Support the implementation of promotional plans• Present solutions in times of PR crisis2/ Internal Communications • Establish an internal communications strategy in conjunction with senior management • Ensure organisational initiatives and projects are successfully communicated to employees and stakeholders• Plan, edit and write content for a variety of internal communications mediums, such as a staff intranet, monthly magazine or regular email bulletin. You may also be required to work on the layout of content• Keep clients abreast of progress and answer their questions• Storyboard or translate ideas to the creative team of art directors and designers• Use social media to communicate with staff internally• Manage an internal communications officer or whole team• Deliver presentations at organisational events, such as your company’s AGM• Draft messages or scripts from senior executives for presentation to employees in written or spoken form• Ensure internal communications messages are consistent across all mediums and for different departments of the organisation• Ensure internal communication messages are consistent with external communication messages• Respond to feedback from staff and adjust communications content accordingly• Handle the internal communication response to crisis situations which affect organisational perception and reputation3/ Influencer Management:• Manage communications and build relationships with media, influencers and third party agencies for joint collaboration of various campaigns/promotions.• Research and identify influencers across multiple digital platforms to build powerful brand experiences. Show less