Esther K.

Experience

• 

  LD Waxson Singapore Pte Ltd

  Feb 2013 - Apr 2016

  My main role was to spearhead product development projects for skincare brand, Bio-Essence. My responsibilities include market research to keep up to date with skincare needs of target consumers and skincare trends in the industry, copywriting product packages, as well as analysing inventory and sales figures. For each new project, I had to coordinate with both internal and external stakeholders to develop the products from conceptualisation to delivery of finished goods. Internal parties include chemists and designers while external parties include suppliers. As Singapore office is the headquarters, I had to correspond with marketing teams in other regions (Taiwan, Hong Kong, China and Malaysia) to ensure that they adhere with the brand and product guidelines. I had to conduct workshops and product trainings, as well as assist in planning and execution of mega events. Show less

  • Senior Product Executive

    May 2015 - Apr 2016

  • Product Executive

    Jun 2013 - Apr 2015

  • Marketing Assistant

    Feb 2013 - May 2013
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  JCDecaux

  Apr 2016 - Feb 2018

  Marketing & Communications Executive

  I was responsible for internal and external communications in the company, as well as research and analysis on the industry.Internal communications include sharing information on the company's intranet with global colleagues while external communications include copywriting press releases and monthly newsletters as well as maintaining and updating the company website. To keep myself up to date with market conditions and competitors within the industry, I have to regularly conduct research and analysis. Preparation and updates of media offers as well as useful collaterals for the sales team, which include managing professional photo campaigns and videos for showcases, is also an essential part of my responsibilities. Show less

• 

  Umeko Pte Ltd

  Mar 2018 - Jun 2019

  I managed 2 fashion brands – Disney Princess and Angelic Eyes. Disney Princess’ apparel targets girls 2 to 12 years old while Angelic Eyes is the house brand of Umeko that sells mother-daughter matching outfits. E-commerce- Manage online store operation on Lazada, Qoo10, Shopee and Wix including listing, inventory updates, customer support, order management, shopfront design, campaign management and promotions. - Maintain and provide good customer service to resolve all enquiries, concerns and requests regarding e-commerce ordersDigital marketing - Develop social media marketing plans and campaigns on Facebook and Instagram - Copy write, design and publish content on social media platforms- Track effectiveness of social media campaigns - Formulate strategies to drive and grow traffic to e-commerce platforms - Conceptualise, design and copy write e-newsletters- Improve user experience, update products and information as well as create website contentIn-store support- Develop and design marketing collaterals and creative assets such as advertisements, visual merchandising artwork, catalogues and vouchers. - Host live videos at departmental stores, pop up stores or promotional events - Conceptualise and execute eventsOthers- Identify key fashion trends and insights through competitors’ research, WGSN and online research. - Responsible for planning and budget control of marketing campaigns- Collect and organise customer database - Manage photoshoots from conceptualisation to delivery of end product - Strategize and build relations with other brands and influencers to expand business opportunities Show less

  • Assistant Manager, E-commerce & Marketing

    Jul 2018 - Jun 2019

  • E-commerce & Digital Marketing Assistant

    Mar 2018 - Jun 2018
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  OOm Pte Ltd

  Sept 2019 - now

  • Group Marketing Manager

    Jul 2023 - now

  • Marketing Manager

    Jan 2022 - Jun 2023

  • Senior Marketing Executive

    Apr 2021 - Dec 2021

  • Marketing Executive

    Sept 2019 - Mar 2021
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  OOm Digital, Tech & AI Institute

  Jan 2024 - now

  Group Marketing Manager