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Karen Lui

Karen Lui

Marketing

Followers of Karen Lui450 followers
location of Karen LuiNew York, New York, United States

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  • Timeline

  • About me

    Experienced B2B marketer

  • Education

    • University of Hertfordshire

      -
      Bachelor of Arts (BA) Mass Communication/Media Studies

      Major in Journalism and Advertising.

  • Experience

    • Anoushka G.

      Sept 2013 - Dec 2013
      Marketing

    • Michael Kors

      Jun 2014 - Dec 2014
      Sales Floor Associate

    • Connect Media Company Limited

      Feb 2015 - Apr 2016
      Marketing and Production

      Cross-Departmental Support: Managed diverse working environments, collaborating closely with different departments in areas such as Sales, Editorial and Production, and Traffic Coordination.Support Functions: Assisted Sales department with contract and proposal drafting, and conducted KPI analysis.

    • MediaOnAsia

      May 2016 - Nov 2019
      Marketing Manager

      *Best employee 2019*Strategic Leadership: Spearheaded brand awareness and reputation-building efforts through Paid Media, Social Media, and EDM channels.Budgeting and Planning: Managed marketing budgeting and campaign planning for each fiscal year.Client Growth: Played a pivot role as an account manager on key clients such as Swiss Tourism Board, Pernod Ricard Asia, and Chantecaille.

    • PEI

      Nov 2019 - Jul 2024

      Lead marketer

      • Events and Network Marketing Manager - North Americas

        Jan 2022 - Jul 2024

      • Events Marketing Manager - APAC

        Nov 2019 - Jan 2022

    • Access Intelligence

      Jul 2024 - now
      Marketing Director

      Events Marketing Lead of P3C events

  • Licenses & Certifications

    • Google Analytics Certification

      Google
      Apr 2024
      View certificate certificate

    • National Academy of Sports Medicine

      National Academy of Sports Medicine (NASM)

  • Volunteer Experience

    • Project Assistant

      Issued by LONDON CHINESE RADIO LTD on Sept 2012
      LONDON CHINESE RADIO LTDAssociated with Karen Lui

    • Ambassador

      Issued by Vogue Fashion Night Out London on Sept 2012
      Vogue Fashion Night Out LondonAssociated with Karen Lui