Anastasiia Tebiakina

Experience

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  BBDO Worldwide

  Feb 2017 - Jan 2018

  Associate Creative Director

  • Recognition: Winner of the Worldwide Starforce Incubator (1000+ applicants). Pitched 30+ ad campaigns for Bayer, Lay's, MediaMarkt, etc., with a 50% success rate (participants’ average is 25%). Promoted to ACD after the incubator program.•Campaign Success: Conceptualized a campaign for MediaMarkt for Germany & CIS, reaching over 16+ million users.

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  OTVETDESIGN

  Jan 2018 - Aug 2019

  Creative Director

  • Campaign & Brand Success: Received the Red Dot Design Award for outstanding creative brand & communication for the Optiline Abusive packaging, garnering 100+ media publications about the case. • Business Effectiveness: - Built the new office from the ground up (establishing business processes), growing the business by 50% over one year.- Sold 40+ projects worth £2 million in packaging & branding. Worked with well-known brands: BASF, Danone, Valio.

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  Dentsu

  Aug 2019 - Sept 2020

  Creative Director

  • Campaign Success: Led 15+ campaigns across digital & experiential marketing, reaching 50+ million users for well-known brands: Henkel, Mondelez, BASF, Danone, Durex, Lenovo, and Coca-Cola. Managed 30+ creative & design projects from briefings to production, increased sales (avg +30%) and greater brand awareness (avg +15%) for clients.- Led a campaign for Mondelez, redesigning packaging and creating an interactive AR multi-platform quest, engaged 20+ million users and was featured in 100+ publications.- Executed the #NOTGARBAGE eco-campaign for Henkel, collecting 4.2 tons of plastic & reaching 6 million people.- Executed the Durex brand event, attracting 200+ attendees and reaching 6 million+ users through post-event content.- Led a digital mobile-first campaign for Lenovo Yoga, engaging 3.5 million users.• Business Effectiveness: Won 95% of creative pitches, generating £2 million in revenue for the agency. Show less

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  Dada Agency

  Sept 2020 - Jul 2021

  Creative Director

  • Campaign Success: Led 6+ multichannel campaigns across TV, digital, outdoor, reaching 70+ million users for major brands: Leroy Merlin, Nivea, Aqua Minerale, and Heinz. Received 20+ mentions in publications.- Elevated Leroy Merlin to the market leader through 5 campaigns, engaging 40+ million users - Launched a Nivea Men campaign that reached 11+ million users and increased brand recognition by 20%. • Business Effectiveness: Boosted the agency’s pitch rate to 62% (industry average is 20%). Show less

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  SAMOLET Group

  Jun 2021 - Jan 2025

  Creative and Brand Director

  • Brand Development & Strategy: Tripled brand value to £400 million, positioning Samolet Group as a market leader, and increased brand recognition from 17th to 2nd place. • Campaign Success: Led 6+ campaigns, increasing customer acquisition by 20% and reaching 180+ million users.• Innovation & Technology: Implemented cutting-edge digital technologies (AI and automation), resulting in a 30% reduction in operational costs and a 10-fold increase in efficiency.• Team Leadership: Scaled up a team from 8 to 100+ professionals, including art directors, designers, copywriters, strategists, managers, producers. Implemented agile project-based processes, streamlining operations by 400%.• Brand Tone of Voice & Quality: Responsible for all communication channels, maintaining consistency. Developed 150+ guidelines to enhance quality, ensuring every brand touchpoint integrated. Oversaw content creation for 10+ business sectors (design, photo & video, motion & 3D), producing 10,000+ content units monthly.• Digital Platforms: Executed the go-to-market strategy for Samolet Plus (platform simplifying the customer journey related to property, from selecting to customizing), achieving +158% in user engagement and a GMV of £2.4 billion.• Market Expansion: Expanded the brand from the CIS market into EMEA & MENA, achieving market leadership.• FinTech: Launch 3+ products resulted in a 50% increase in sales, a 30% boost in user retention, a 40% rise in client acquisitions, and a 25% growth in financial service revenues.• Blockchain Products: Executed the go-to-market strategy for Digital Meters (investments in real estate through blockchain), attracting 1,440 investors and raising £6.2 million within 6 months. Show less