Rashmi Weliwita

Experience

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  Air Arabia

  Jun 2016 - Dec 2016

  Sales Marketing Executive
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  Ukraine International Airlines

  Jan 2017 - Jan 2018

  Reservations Sales Specialist
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  Emerging Media (Pvt) Ltd.

  Jan 2018 - Jun 2018

  Marketing Executive
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  Trump Code (Pvt) Ltd

  Jun 2018 - Jun 2022

  Senior Digital Marketing Executive

  • Delivering B2B marketing content across Trumpcode’s corporate website, email, and social media platforms.• Utilizing Search Engine Optimization (SEO) strategies to enhance traffic to Trumpcode’s corporate website, including conducting keyword research.• Evaluating the performance of the corporate website and applying UX techniques to modernize and improve its efficiency.• Enhancing the WordPress content management system to generate leads for the sales team.• Creating and managing marketing campaigns and automated processes through HubSpot to boost revenue and sales.• Crafting copy for the Tensator blog and announcing new product launches.• Leading the team to guarantee the on-time completion of email campaign management projects for all Trumpcode's managed campaign clients.• Developing and enhancing best-practice email campaigns and multi-stage automations using platforms such as Mailchimp, Hubspot, Salesforce, Monday.com, and Odoo.• Creating efficient data capture forms to boost the growth of clients' CRM databases.• Conducting regular A/B testing to maximize performance.• Ensuring client CRM database management complies with GDPR regulations.• Crafting tailored strategic audience segmentation to enhance campaign effectiveness.• Promoting best practices and establishing KPIs and success metrics to improve clients' ROI. Show less

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  The Wheelhouse

  Jan 2023 - Aug 2023

  Community and Venue Development Executive
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  Innovate OVA Pvt. Ltd.

  Sept 2023 - Jul 2024

  Brand Strategist

  * Manage the development and implementation of marketing strategies by executing business promotions and campaigns on marketing platforms with trending and creative content to enhance brand visibility.*Collaborate with the marketing communications team to deliver strategic changes in alignment with brand strategy.* Serve as the focal point for the customers delivering high-quality personalised customer communication experience and satisfaction.* Guide and educate new clients on various marketing aspects, such as strategies, social media, newsletters and ads.* Stay up to date on marketing and communication best practices overseeing new potential markets.Adapt marketing plans in response to data tracking efforts.* Complete SEO projects to drive organic traffic to client websitesalong with the company website.* Monitor consumer insights, online customer engagement, click-through rates and conversion rates by marketing campaigns for comparison, to surpass KPIs and prepare timely and accurate reporting monthly. Show less

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  Cynthia Spencer Hospice Charity

  Aug 2024 - now

  Digital Marketing Assistant