
Enkela A. Morina
Market Research Associate

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About me
Marketing Lead for Europe
Education

AAB College
2016 - 2020Bachelor of Arts - BA ENGLISH LANGUAGE AND LITERATURE/LETTERS
Experience

Baruti AG
Oct 2016 - Jul 2018Market Research Associate• Research, compile, and analyze information on products and market conditions to identify potential new markets, sales opportunities, and the most effective methods of marketing specified products.• Coordinate and maintain projects of various research, such as social, political and election, media, industrial market, financial market, consumer, etc. • Completing administrative projects by identifying and implementing new technology and resources; redesigning systems; recommending re-deployment of designated resources• Collect data from multiple sources and use it to forecast trends• Understanding business objectives and designing surveys to discover prospective customers’ preferences• Compiling and analyzing statistical data using modern and traditional methods to collect it Show less

NATO
Jun 2017 - Aug 2017Administrative Assistant· Performing administrative/clerical duties as needed. Duties included but not limited to typing, filling, copying, and faxing/scanning· Assisting in completion of administrative documents· Assisting in the completion of yearly fiscal year close-out documents for offices within the camp· Assisting in conducting market research for local vendors

TITRON Broadcasting & Media Production
Dec 2017 - Apr 2019Translator· Read through original material and rewrite it in the target language, ensuring that the meaning of the source text is retained · Reading material and researching industry-specific terminology· Proofread and edit final translated versions· Translate online, video, and television media by providing subtitles· Translate a variety of documents including literary, legal, research, technical, scientific, educational, and commercial materials

Sutherland
May 2019 - May 2021· Maintain financial accounts by processing customer adjustments· Prepare product or service reports by collecting and analyzing customer information· Keep records of customer interactions, process customer accounts and file documents· Handle placement of orders, refunds, or exchanges· Compile reports on overall customer satisfaction · Consult with trainers, managers, and leadership· Track and compile data and records· Instruct, support, and mentor employee training and onboarding· Review employee performance, learning, and attendance track· Conduct group and individual training sessions· Conduct evaluation to identify areas of improvement
Amazon Consultant
Jul 2018 - May 2021Mentor
May 2019 - Sept 2019

PECB
Jul 2021 - now• Oversee planning and organizing PECB Conferences, Webinars, and other Events in the EU region.• Oversee local Social Media Channels.• Identify and pursue new market opportunities to expand the company’s presence in the European territory.• Develop and implement comprehensive marketing strategies to expand market presence, increase brand recognition, and drive sales growth across Europe.• Oversee brand positioning and messaging to ensure consistency and effectiveness across all marketing channels.• Oversee the development and execution of digital marketing and social media strategies to enhance online presence and audience engagement.• Direct the creation of compelling and relevant content that aligns with brand objectives and resonates with target audiences.• Ensure content quality, consistency, and compliance with industry standards.• Work closely with cross-functional teams, including sales, product development, and corporate communications, to align marketing efforts with overall business goals.• Stay updated on industry trends and best practices to maintain a competitive edge.• Accomplishes department and organization mission by completing related results as needed. Show less • Complete administrative projects by identifying and implementing new technology and resources; redesigning systems; recommending re-deployment of designated resources.• Develop and distribute materials that explain the company’s policies, position on issues, and related marketing material.• Maintains continuity of work operations by documenting and communicating needed actions to management; discovering irregularities; determining continuing needs, as well as generating and analyzing various reports.• Preparing and organizing plans and strategies for PECB Conferences.• Maintaining and increasing the number of registrants for PECB Conferences.• Identifying potential speakers/panelists• Coordinating all operations related to PECB conferences and other events.• Approving the promotional content of (flyers, brochures, agendas, emails, videos, after movies, interviews, etc.), as well as the process of the content and concepts of the Conference App• Oversee the process of keeping the communication flow with the interested/potential/current speakers, the process of communicating with the conference attendees, as well as the process of managing and updating the conference website, the visa invitation process, etc.• Oversee the whole process of publishing and promoting the Magazine issues, as well as maintaining and increasing the number of PECB Insights Magazine downloads.• Oversee the process of QA marketing materials. Show less · Managing, organizing, and preparing plans and strategies for the PECB In-Person and Virtual Conferences· Organizing and maintaining the website using WordPress· Creating social media content and concepts of posts (flyers, brochures, agendas, videos, after movies, interviews, etc.) · Creating Social Media content (writing and reviewing captions, concept creating of promotional materials, monitoring metrics, utilizing SEO methods to increase site traffic, etc.)· Preparing the contents and concepts, as well as maintaining the Conference App· Managing and organizing the Gala Night Award Ceremony – venue, theme, entertainment· Organizing and preparing plans and strategies for PECB Partner Events· Providing visa invitations for attendees Show less · Managing, coordinating, and maintaining the PECB Insights Magazine· Managing social media pages for the Insights Magazine· Drafting marketing materials to contribute to the company· Performing regular marketing analysis – identifying and targeting new and existing services, opportunities, and market changes/conditions· Generating and analyzing various reports· Completing administrative projects by identifying and implementing new technology and resources; redesigning systems; recommending re-deployment of designated resources Show less
Marketing Lead for Europe
Aug 2024 - nowEvents & Magazine Team Leader
Nov 2022 - Aug 2024Events Manager
Sept 2021 - Nov 2022Junior Magazine Editor & Quality Assurance Manager
Jul 2021 - Aug 2021
Licenses & Certifications

SAP FICO - MM - SD - ITGC
Synergy ConsultingApr 2024
The Content Writing Course
UdemyAug 2022
ISO 27001 Lead Auditor - Information Security Certification
PECBMar 2023
Certificate of Appreciation- Area Support Team Balkans, Camp Bondsteel, Kosovo
NATOAug 2017
ISO 9001 Lead Implementer - Quality Certification
PECBSept 2021
Michigan English Test, CaMLA
University of MichiganDec 2015
Volunteer Experience
Volunteer Assistant
Issued by FemArt Festival on May 2018
Associated with Enkela A. MorinaVolunteer
Issued by Baruti AG on Apr 2017
Associated with Enkela A. MorinaVolunteer
Issued by Britannica-ELT on Feb 2014
Associated with Enkela A. Morina
Languages
- enEnglish
- alAlbanian
- geGerman
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