Aqila Sheila Zhafira

Experience

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  AIESEC

  May 2017 - Sept 2017

  Head of Sponsorship

  Morning Sunshine 2.0 Summer Project held by AIESEC in President University, was a 6 week social campaign to support UN’s 14 Sustainable Development Goal “Life Below Water”. This project run for 6 weeks with 21 exchange participants accross countries and more than 800+ local students participated.- Built business to business partnership- Raised media exposures for the event

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  President University

  Sept 2017 - Sept 2018

  Team Leader Regional Marketing

  President University is an international private university located in the Jababeka Industrial Estate, the largest industrial area in Southeast Asia.Direct Reporting to Senior Marketing Coordinator for Bengkulu Province market- Performed market analysis- Held offline marketing events across schools- Managed social media content for official Instagram @joinpresuniv

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  AIESEC

  Dec 2017 - Feb 2019

  Vice President of Talent Management

  AIESEC is a global youth-led organization across 114 countries.Direct Reporting to National Head of Talent Management AIESEC Indonesia & President AIESEC in President University- Supervised the recruitment process and local conferences- Managed monthly membership assessment (Behaviour Assessment, Performance Appraisal)- Measured a high percentage of the retention rate and member engagement rate

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  President University

  Jan 2019 - Apr 2019

  Project Manager Communication Rhapsody

  Communication Rhapsody was the first festival held by President University Communication Studies. The campaign was held into three days sequences of the main events: 7th, 8th & 14th of April 2019 and presented “Be Dare to Be You, Youth’s Voice Matters” as the grand theme - a movement to encourage the youth to be dare and confident to be themselves, with their thoughts, and their choices.- Led the 1st Communication Festival at President University and supervised 100+ committees - Collaboratively worked with KOLs and Media, University Faculty & Rector- Overviewed the PR Campaign #YaIniGue, PR Production and PR Events Show less

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  CoLearn

  May 2019 - Jun 2021

  (Previously known as IQ Education) Founded in 2020 and relaunched in the middle of a pandemic, CoLearn is on a mission to bring Indonesia to the top 50% of Global PISA ranking by being laser-focused on STEM subjects.Direct reporting to the Growth Manager of CoLearn- Coordinated with the TikTok Southeast Asia team and a creative agency for paid ads during the brand launch, achieving 3M+ app users, a feature in TikTok's Best Case Study, and the 2020 Google Play Award in the "Personal Growth" category.- Led multiple creative campaigns on social media with more than +50 social media youth influencers, resulting in over 40,000 new followers on Instagram and TikTok and generating 1 million impressions with Instagram filters.Read more here: https://www.tiktok.com/business/en-US/inspiration/colearn-216? Show less

  • Social Media Executive

    Jan 2020 - Jun 2021

  • Social Media Marketing Intern

    May 2019 - Dec 2019
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  IQ EDUCATION

  May 2019 - Oct 2019

  Marketing and Social Media Intern

  (Now known as CoLearn Indonesia) IQ Education was founded and led by a globally experienced team with teaching and curriculum development experiences. IQ Education provided a combination of subjects that are the future-proof building blocks of any ambition and career: English, Math, and Coding.Direct reporting to Marketing Manager of IQ Education- Formulated social media content for the company's branding- Developed offline & online brand activition campaign and sales activities- Managed market research analysis Show less

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  Wild Digital

  Oct 2019 - Nov 2019

  Social Media Specialist

  It was such a life-changing experience to be part of this first-class event! Besides getting fresh knowledge about social media on side, I was meeting and learning from amazing business experts. Every speaker comes from C level management: a CEO, MD (SEA/APAC), Founder of Co-Founder. For startups, they must have raised at least US$10 million. Whereas for venture capital or corporate venture firms must have a fund size of at least US$100 million. - Managed social media content for Instagram on-site- Wrote creative copy in highlighting each speaker and topic delivered Show less

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  TikTok

  Oct 2020 - Jan 2022

  Tiktok Content Creator

  Alongside joining a social mission-driven company, I embraced the "just do it" mantra, becoming a tech-focused content creator on TikTok to help Indonesian youth become digitally literate in studying, working, and even landing their first job. - Developed a personal social media channel aimed to empower Indonesian students productivity in studies and work using the latest software and apps with hashtag #TipsBelajarAqila (Aqila’s study tips), garnered 55.5 million views, achieved 200K+ followers and formed collaborations with tech giants like Google, Elsa Speak, Canva, MuslimPro, Shopee and others.- Facilitated 50+ talk shows and workshops in various company and educational institutions as professional speaker till now. Show less

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  The Parentinc

  Jun 2021 - Jul 2022

  Social Media and Digital Manager, Mama's Choice Indonesia

  Direct reporting to the Head of Branding & CEO Mama's Choice IndonesiaMama's Choice, a subsidiary of Parentinc—a parent-tech company, is the leading brand for safe, natural and halal products for new Mamas and their families to #LessenWorry every motherhood journey. - Directed a team of 12 creative individuals for social media strategies, achieving +66K Instagram followers with a 48% engagement increase, and +159K TikTok followers with 8M engagements in one year, including Social Media Specialist, Social Media Intern and Video Talents. Rewarded Best Employee Award for Attitude and Commitment.- Forecasted a $XXK budget for social media ads and activities to support a new product launch. Collaborated with Southeast Asia’s largest content and community platform for parents, the Asianparent, completing over 18 campaigns within a year.- Initiated TikTok Shops & TikTok Live Streaming to generate new revenues; surpassed monthly sales projection. Show less

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  Whiz (YC W22)

  Jul 2022 - Nov 2024

  Marketing Lead

  Direct reporting to the Chief Operations Officer (COO).Whiz (YC W22), founded in 2022, was initially Indonesia's first teenage money app, encouraging teens to be financially smart and develop good money habits early on. Then, in 2024, Whiz promoted financial inclusivity with the new high-interest deposit feature, Whiz Smart Saver, in partnership with Bank Perekonomian Rakyat (BPR). - Analyzed various ideations for the business pivot, competitor analytics, and in-depth market research of +100 respondents that drove the launch of a new high-interest deposit, Whiz Smart Saver. - Planned a new company branding strategy and forecasted a $1XXK budget for social media ads, influencers, and activities. Leading a team of 12 creative individuals and collaborating with +100 influencers ranging from small creators to big celebrities, acquiring 100K app downloads and reaching +24M unique users for the past two years. - Headed Whiz youth community program with +200 members out of 4.000+ registrants for supporting Whiz marketing activities and product research, successfully graduating 7 batches of the program. Show less

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  Tentang Anak

  Nov 2024 - Aug 2025

  KOL & Partnership Lead

  Direct Report to Head of Brand and CEO1. Directed end-to-end influencer marketing campaign across three brands: Expert Care, Expert Boost, and Thinker Tales, generating 100M+ in organic reach through strategic macro to celebrity collaborations. Oversaw a $2XK - $5XK monthly influencer budget.2. Built the benchmark analytics, workflow processes, and content pillars from scratch for Tentang Anak’s KOL Division.3. Led the Caring Mom Award, overseeing project strategy, budget allocation, and timeline execution. Engaged high-profile, well-educated parents and influential figures such as Franka Makarim, dr. Nadhira Afifa, Nurhayati Subakat, and Greysia Polii to share parenting insights on Tentang Anak’s YouTube channel, significantly strengthening brand authority and credibility.4. Led Tentang Anak’s PR Package initiative end-to-end, from concept and design collaboration to vendor management and delivery, enhancing influencer engagement and brand visibility. Show less

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  Arrowster

  Oct 2025 - now

  GTM & Content

  I work on go-to-market and content strategy for Indonesia, and recently relocated to Ho Chi Minh City to learn the system and scale our impact regionally.We’re building an AI-native study abroad platform, backed by the founding team at OpenAI, Duolingo, and Meta