Nils Sjöberg

Experience

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  Medecins Sans Frontières - MSF

  Jul 2007 - Oct 2007

  Project staff member and informant

  Responsible for media relations during a exhibition tour that took the team to 8 cities during 10 weeks. Informed the visitors about the organisation and recruited new members.

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  Frank Kommunikation AB

  Oct 2007 - Aug 2010

  Communications Consultant

  Started as a Junior Consultant and left as Project Manager. Copywriter for web, customer magazines, press releases and reports. Project Manager for PR campaigns and media relations.

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  Bill & Kimmy

  May 2009 - Aug 2009

  Writer

  Author to the book "100 nya förebilder - för dig som tröttnat på Gandhi", a book about inspiring role models. A freelance project. Some examples from the book: Mickey Rourke, Laura Joplin, Kanye West, Lady Gaga, Johan Lindeberg, David Hasselhoff Annie Leibovitz, William Tester. Published at Kakao Förlag, Malmö, Sweden.

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  Tomma Rum (Empty Spaces)

  May 2009 - Aug 2009

  Communications Advisor

  Tomma Rum (Empty Spaces) is a platform for cultural and artistic exchange. PR and Media Manager for the art project during 2009 and 2012.

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  Oxenstierna & Partners AB

  Sept 2010 - Dec 2014

  Communications Consultant

  Communications Consultant, Project Manager and Copywriter. Responsible for digital media and media relations. Coordinator of PR campaigns in Sweden, the Nordics and Europe. Experience from PR and IR projects within a broad range of fields such as IT and tech, tourism, energy and engineering, food and arts. Sales responsibility for the agency's PR offer.Internship at the Canadian PR agency Casacom, a part of the Worldcom PR Group.Key Results: - Established the communications department at Addtech and increased the assignment with two consultants. Developed a social intranet for its 2,000 employees, produced company films, positioned the brand in the Nordics. - Positioned Tradedoubler as market experts in digital marketing in Swedish media, developed and implemented their digital media strategy. - Established Bravida’s PR department and built a team of three with the purpose to strengthen the company’s media presence. Show less

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  Karlstads universitet

  Nov 2010 - Nov 2013

  Guest Lecturer

  Lectures about PR and digital media for students at the Public Relations Programme.

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  Addtech AB

  Nov 2011 - Dec 2014

  Communication/Marketing

  Communications Advisor and Project Manager in PR and IR projects for the Addtech Group, listed on the Swedish stock exhange. An assignment within my role as Communications Consultant at Oxenstierna & Partners, a PR and IR agency based in Stockholm.

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  Svenska Mässan

  Jan 2015 - Oct 2020

  Communications Manager

  I combined strategic and operational work in this role, a hybrid that suits me perfect. Gothia Towers, the largest hotel in Scandinavia, is part of the Group which has annual sales of EUR 136 million and 900 employees. My role covered brand, sustainability, employee and crisis communications as well as media relations, development of digital channels, social media, writing (reports, web copy, press releases) and coaching.Key Results:- Developed and implemented group brand hierarchy with a focus on customer value, managing brand agency and internal teams.- Led communication concepts for the 100th anniversary, sustainability, and employer branding with cross-functional teams (4-16 members).- Four nominations in the Swedish Design and Publishing Awards for anniversary book 100 Years of Meetings and Moments magazine.- Created and executed the international PR strategy, achieving a 70% increase in brand visibility, aligned with the group’s vision and goals. Show less

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  Högskolan Väst (University West)

  Feb 2016 - Feb 2016

  Guest Lecturer

  Lecture about PR and digital media for students at the Marketing Communications Programme.

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  Paulig Group

  Oct 2020 - now

  As the Communications Manager for Paulig Sweden, my assignment was to establish, position, and develop Paulig's corporate brand. This took off from the strategy launched in 2020, where Paulig aims to become one of Europe's fastest-growing companies and a leader in sustainability by 2030. The role covered multiple respoinsibilities, as driving the PR efforts, managing PR agencies, handling crises, coaching spokespersons and leaders, and providing advisory support on various matters. The role also encompassed brand development, marketing, project management, change management, writing and media relations. I work both strategically and operationally in both external and internal communication. I had budget responsibility on both local level and group level. Key results:- Developed strategy and hands-on execution to establish Paulig's corporate brand in Sweden, integrating PR, PA, and marketing to boost media visibility and foster industry relationships, leading to an 80% increase in media coverage over three years.- Created international webinars for key stakeholders on Public Affairs topics Paulig supports, building ties with industry thought leaders and securing speakers, including from the European Commission. Webinars saw high engagement, with full attendance from companies, NGOs, and government bodies across Europe.- Enhanced media presence and thought leadership for Paulig’s investment arm, PINC, within food tech, business, and tech media through media outreach, speaker events, and strategic communication.- Led safety communication strategy for the Group to reinforce safety culture, collaborating with cross-functional teams and managing a team of four. Show less

  • Head of Corporate Communications

    Oct 2024 - now

  • Communications Manager Sweden

    Oct 2020 - Oct 2024