Marinna Barroso

Experience

• 

  Yahoo!

  Aug 2013 - Jan 2014

  Advertising Trainning

  - Created and managed personalized ad campaigns, optimizing performance for major clients.- Edited and managed sponsored links, ensuring alignment with audience targeting strategies.- Provided training for agencies on how to use Yahoo Bing Ads, enhancing their digital advertising expertise.

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  The Walt Disney Company Brasil

  Jan 2014 - Aug 2021

  - Led strategic marketing campaigns for major Disney franchises, optimizing brand positioning and audience engagement.- Managed digital and social media campaigns, ensuring brand consistency across platforms.- Spearheaded the Mickey 90th Anniversary campaign, collaborating with key partners and sponsors.- Oversaw licensed product marketing strategies, ensuring alignment with global brand guidelines.- Worked closely with the trade marketing team to develop e-commerce strategies, promotions, and physical point-of-sale (POS) activations, driving customer engagement and sales.- Designed and executed cross-channel marketing strategies for licensed products, integrating online and offline consumer touchpoints. Show less

  • Marketing Coordinator Disney Media Classics and Entertainment

    Jan 2020 - Aug 2021

  • Marketing Coordinator Marvel & Star Wars

    Apr 2019 - Jan 2020

  • Marketing Boys & Girls, Assistant

    Jul 2015 - Apr 2019

  • Walt Disney Records & Live Entertainment, Intern

    Jan 2014 - Jul 2015
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  THINKERS CO.:

  Aug 2021 - Aug 2023

  Social Content (C&A Brasil)

  - Managed content strategy and social media for high-impact campaigns, including major sponsorships like Rock in Rio and Big Brother Brasil.- Developed and optimized creative assets for digital advertising, increasing engagement and conversion rates.- Led e-commerce strategies to drive traffic and increase conversion rates, leveraging Instagram and other digital platforms for customer acquisition.- Conducted daily data analysis to optimize campaigns, refine promotions, and enhance the overall customer journey.- Collaborated with cross-functional teams to enhance the digital shopping experience, ensuring seamless integration between content marketing and sales objectives. Show less