Henry Irving

Experience

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  Hargreaves Lansdown

  Sept 2012 - Apr 2020

  • Planned and executed the marketing strategy for HL’s largest account – the HL Stocks & Shares ISA. Grew assets by over 140%• Managed successful online and offline campaigns across a number of channels including direct, content, social media and email. Biggest campaign generated over £1 billion of new investment in a single month• Produced high quality and effective content marketing for lead generation. Including guides, videos, articles and infographics to attract leads and drive acquisition. Doubled ISA leads for HL• Notable guides included ‘The Investing Secrets of ISA Millionaires’ and ‘Retirement Guide for the Under 40s’ which generated over 40,000 leads each• Successfully led marketing campaigns for product launches. Planned and executed the launch campaign for the HL Lifetime ISA in 2017; a product which now has 66,000 clients• Lead Marketing Manager for HL’s first ever Marketing Squad. Worked with agile principles to deliver powerful communications for leads and clients• Gained comprehensive understanding of the financial services industry. Completed the Diploma in Regulated Financial Planning in 2014 and became CF30 qualified. Show less

  • Marketing Manager

    Sept 2014 - Apr 2020

  • Graduate Trainee

    Sept 2012 - Sept 2014
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  Edstories

  Sept 2020 - Jan 2021

  Education Consultant

  • Writer for an educational technology startup platform producing engaging interactive video content for teachers of high school students• Generated ideas for and produced high quality and captivating video story lessons for Biology, Physics and English Grammar courses• Gamification, quizzes and other engagement tools used to create impactful and effective educational content• Recent projects include a time travel English grammar story on ‘The Teenage History of Britain’ to explain the concepts of phrasal verbs and prepositional phrases as well as a biographical story on the polymath Blaise Pascal to demonstrate the phenomenon of communicating vessels in Physics Show less

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  PensionBee

  Apr 2021 - Dec 2021

  Freelance Marketing Manager

  • Worked with the Head of Partnerships & Acquisitions on key projects to acquire new customers for a high growth business• Launched the company’s first direct mail campaign - targeting over 50,000 leads to transfer their pensions• Built the company’s first ever lead generation programme. First campaign generated over 1,500 leads for the business in a month• Led the Summer Tiered Cashback Offer - a sales promotion campaign - which increased new customers by 40% in two months• Marketing lead on the launch of the Fossil Fuel Free pension plan. Key initiatives included product development, messaging and budgeting Show less