Sarvashreshtha Chaudhary

Experience

• 

  RVPN

  Dec 2011 - Jan 2012

  Industrial training intern
• 

  BYJU'S

  Aug 2013 - Dec 2013

  Marketing and operations

  Handled Marketing and Operations. Handled operations in Bangalore, Vellore and Chennai

• 

  Bajaj Allianz Life Insurance

  Apr 2016 - Jun 2016

  Summer Intern

  As a Marketing Intern, The project was called 360 degree marketing and undertook and solved problems related to Digital Marketing, Branding, Strategy Etc

• 

  Asian Paints

  May 2017 - now

  • Handling a business of 81 crores in the distribution network of two product categories across three states of Haryana, Himachal Pradesh and Jammu and Kashmir• Oversee a team of 20 on roll and 55 off roll employees to achieve budgeted growths and market share gain• Accommodating new markets, collection of market intelligence and maintenance of a database of research resources• Customizing sales strategies to address market level needs• Handling strategy for the entire DB ecosystem of Primary, secondary and tertiary• Assuring secondary and tertiary sales through input and the implementation of creative activations in various geographies• Managing and growing the influencer network while adding value for all parties involved Show less Responsible for setting up and expanding the execution wing, Beautiful home Services of Asian paints in Delhi NCR.- Handling a team of Designers, Sales acquisition officers and execution officers. - Overseeing all aspects of the service from acquiring business to the designing of the sites to end to end execution of sites - Coordinating and collaborating with external vendors, Architects and PMCs in order to seamlessly provide a delightful experience- Streamlining existing processes with contribution towards setting of new processes and best practices- Keeping Customer centricity as a core value and ensuring minimum customer complaints throughout the process Show less Handled the role of Area Manager for the Architect and Interior Designers servicing vertical - Overseeing a team of On roll and Off roll relationship officers handling over 900 Architect and interior designer firms and Builder accounts in Delhi NCR and Haryana- Responsible for developing business in Delhi NCR region through relationship building and servicing of the AID channel- Drive product sale along with lead generation for the Kitchen, Bath ,Decor and Execution wings of Asian paints- Influence and drive sales of specialised, imported and designer products of Asian paints in the AID channel- Creating secondary liquidation in the retail channel through influencers (Contractors, Architects, Interior designers, Builders)- Working closely and in collaboration with all the verticals in the company Show less Area Manager Focused product role in UP east and Central for the Wood finishes category of Asian paints- Responsible for channel management and expansion- Overseeing primary sale to secondary liquidation of the entire wood finishes category with more than 25 domestic and imported wood finishes products - Strategize and drive growth of existing and new products by identifying opportunities and analyzing trends and implementing the plans- Explore opportunities for gaining market share and trying to attain a competitive edge in the market- Contractor and influencer management with existing loyalty programs while innovating on new initiatives for better engagement Show less As part of the LEAP Induction Program of Asian Paints, completed stints across Retail Sales, Institutional Sales, Marketing & Brands, Services, Production & Supply Chain, etc. over a period of 6 Months. The widespread variety of stints ensured a holistic understanding of the intricacies of an organisation as vast as Asian Paints.Completed 3 Projects during the Stint -Designing and delivering of a Strategy for gaining market share in 3 districts of Himachal with less than 50% market share- Creating pathways for growth in the Water proofing segment in Himachal market- Competition analysis of Colouring machines in Punjab and Himachal with strategizing and executing plans to set up new dealer openings of Colouring machine counters in Himachal Show less

  • Area Manager Focused Products

    Apr 2023 - now

  • Business Manager

    Nov 2021 - Mar 2023

  • Area manager Architect services

    May 2019 - Nov 2021

  • Area manager focused products

    May 2018 - May 2019

  • Executive Trainee

    May 2017 - May 2018