
Timeline
About me
Sales Director
Education
American community school of abu dhabi
1991 - 2004High school diplomaUniversity of wollongong
2006 - 2010Bachelor of commerce (b.com.) business, management, marketing, and related support services
Experience
Cpi media group
Jan 2010 - Jan 2015• Created and presented proposals to companies.• Headed a Sales and Marketing team for different divisions.• Sold events sponsorship sales into Awards ceremonies, outdoor activities, exhibitions, coffee mornings, networking events, activations and more. • Sold monthly, quarterly and yearly Social Media Campaigns to new clients.• Founded and headed the Mother, Baby & Child Magazine division.• Created online/offline ad campaigns for consumer magazines including BBC Good food & Mother, Baby and Child Magazine.• Cold-calling clients and weekly sales meetings.• Hit high KPIs monthly.• Attended many relevant events and networked.• Built strong relationships with old and new clients thus becoming highly networked.• Sat with the Accounts Team on a weekly basis and helped manage the accounts, removing and adding whatever necessary.• Created weekly, monthly and quarterly projection forecasts for the company based on a number of factors.• Ensured sufficient people of the right caliber attended seminars, round tables, and conferences.• Established relationships with companies who provided barter arrangements to reduce company costs.• Developed consistent market research via SWOT Analysis and the current state of the overall industry and growth projections• Supported the creativity and content of the different publications.• Worked closely with Graphic Designers, Sales and Marketing Staff. Show less
Sales Manager
Jan 2011 - Jan 2015Senior Sales Executive
Jan 2010 - Jan 2011
Flip flop media group
Mar 2015 - Mar 2019Director of sales and business development• Cold calling and sales meetings.• Created and presented proposals to companies and negotiated contracts.• Sold B2B events sponsorship sales through events I created such as exhibitions, Gala Dinners, Awards Ceremonies, Seminars, activations and Round Tables.• Sold B2B ad campaigns and proposals for print and digital magazines and news websites including Business Insight Magazine,sponsored by DMCC.• Sold monthly, quarterly and yearly Social Media Campaigns to new clients.• Headed a Sales Team and ensured they hit their targets through highly incentivized schemes and team-building exercises.• Attended many relevant events and networked.• Built strong relationships with old and new clients thus becoming highly networked.• Ensured sufficient people of the right caliber attended seminars, round tables, conferences, networking events and gala dinners.• Created cost-saving schemes such as barter deals for the company.• Sat with the Accounts Team on a weekly basis and helped manage the accounts, removing and adding whatever necessary.• Created weekly, monthly and quarterly projection forecasts for the company based on a number of factors.• Developed consistent market research via SWOT Analysis and the current state of the overall industry and growth projections Show less
Smiles dental clinic
Apr 2019 - Apr 2021Head of sales marketing• Oversaw the marketing department and guide its day-to-day operations.• Oversaw and executed hiring plans in collaboration with HR.• Built, managed and coached a high-performing marketing team.• Setting, tracking and reporting on marketing team goals and KPIs.• Developed team members through reviews, objectives and identify training where required.• Motivated team members to deliver excellence in everything they do and drive innovation and encouraged them to seek out and identify new trends in digital.• Spearheaded the development of budgets for all business units and management of the company's multi-channel marketing strategy that incorporates Social Media, Website & Mobile app, Influencer Marketing, Inbound Marketing, Email Marketing, Paid Search, Programmatic ads, • Digital Campaigns, Events/Webinars, Public Relations, B2C Live Chat, SEO, and offline ATL & BTL channels.• Worked closely with the Marketing Team to craft an effective and efficient marketing strategy focused on growing audiences for all business units both offline and online.• Oversaw the conception, development, and implementation of marketing plans and strategies, course concepts, and promotional programs to drive interest and admissions.• Led the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations.• Crafted and managed branding strategy and campaigns, including social media, PR and influencer & partnership to drive brand awareness and built demand for the business units. Show less
Licenses & Certifications
- View certificate
Verified international academic qualifications
World education servicesMay 2021
Honors & Awards
- Awarded to Darine HounaineSuperbrand of the Year (Mother, Baby & Child Magazine) Superbrands 2014 Certificate and Award in grateful recognition for outstanding performance, productivity, dedication, success and achievement
- Awarded to Darine HounaineSupport Staff of the Year for Marketing & Events CPI Media Group Dec 2013 Certificate and Award in grateful recognition for outstanding performance, productivity and dedicated service
- Awarded to Darine HounaineExcellence in Planning Events & Marketing Execution Ajman Urban Planning Conference 2007 Certificate and Award for contributing successfully to the organizing, and planning of Ajman Urban Planning Conference
- Awarded to Darine HounaineExcellence in Planning Events & Marketing Execution Women's Conference 2007 Certificate and Award for contributing successfully to the organizing, and planning of Women's Conference
Volunteer Experience
Founder
Issued by HELP (Help Everyone Live Peacefully) on Jan 2008Associated with Darine Hounaine
Volunteer
Issued by Volunteer in Dubai on Jan 2007Associated with Darine Hounaine
Languages
- amAmerican english
- frFrench
- arArabic
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