Stefan Burt

Experience

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  Romano Brothers Beverage Company

  May 1990 - Jan 1999

  District Sales Manager - Central Market Liquor Division • Trained and developed nine Liquor Central market sales reps assigned to territories representing over $17 million in annual sales. • Created sales objectives and pricing structures at individual account levels. • Assigned sales quota’s for territory based on supplier negotiations. • Coordinated and directed sales “runs” which involved Romano upper management and Supplier upper management.District Sales Manager - General Market Liquor Division• Trained and developed ten liquor sales reps with territories representing over $12 million in annual sales. • Implemented creative sales promotions and tier discounting to be executed at street level.• Assigned and tracked sales goals and objectives based on current programming and territory profiles.District Sales Manager - General Market Gallo Division• Trained and developed six Gallo Central market sales reps assigned to territories representing over $10 million in annual sales. • Trained, developed and implemented sales incentive and sales contest• Developed tier pricing and discounting for key accounts. • Coordinated and directed sales “runs” which involved Romano and Gallo upper management. Show less

  • District Sales Manager

    Jun 1994 - Jan 1999

  • Sales Representative - Gallo Division

    May 1990 - May 1994
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  Southern Glazer's Wine & Spirits

  Jan 1999 - now

  • Overall planning, programming, execution, tracking, and development of the IBM market which consist of both metro and general market accounts• Accountable for the production of 2 district manager’s and 11 sales rep and 1 merchandiser• Responsible for the implementation of market surveys which include the evaluation of pricing, displays and shelf sets• Responsible for the annual evaluation of district managers, sales reps and merchandisers• Submitted projection of sales for supplier brands to upper management• Responsible for the training and the development of managers and reps Show less • Overall planning, programming, execution, tracking, and development of the Metro market which generates $89 million in annual sales.• Accountable for the production of 1 sales manager, 4 District managers (three Central markets & one Hispanic market), 2 Chain coordinator, 25 sales reps, and 2 merchandisers.• Designs and negotiates sales incentives, promotions, and distribution schemes and sales forecasts.• Coordinates merchandising programs with our liquor and wine suppliers. • Trained Sales Manager, District Managers and Chain coordinators. • Evaluates job performance of staff.• Meets with Brand Managers to assess the effectiveness of sales programs and reviews product price levels• Plans and executes supplier market surveys that evaluate store level pricing, distribution, and merchandising operations. • Manages monthly expense allowance for all managers. • Meets with company upper management to discuss the forecast of sales, overall market conditions, any market concerns, and future sales opportunities. Show less

  • Sales Director Chain Accounts

    Sept 2018 - now

  • Sales Manager - Food and Drug Wine Division

    Sept 2009 - Sept 2018

  • Sales Manager - Spirits

    Aug 2007 - Sept 2009

  • Division Sales Manager

    Jan 1999 - Aug 2007