Emma Trifonova

Experience

• 

  General Motors

  Jul 2007 - Mar 2015

  Key Responsibilities & Achievements:- Developed and implemented a comprehensive Dealer Training Strategy for the Opel and Cadillac brands, ensuring consistent knowledge transfer and skills development across the dealer network.- Organized and led Launch Trainings for new models, delivering impactful sessions that educated and motivated dealer teams, directly contributing to increased sales performance.- Managed and led the Mystery Shopping Project, driving continuous improvement in customer service standards and helping identify key areas for dealer development.- Coordinated the Customer Satisfaction Index (CSI) initiatives, monitoring feedback and implementing action plans to enhance overall customer experience and satisfaction.- Organized Dealer Events and Conferences, involving up to 250 participants, fostering stronger partnerships and alignment between dealers and the brand. Show less Key Responsibilities & Achievements:- Led the successful coordination of Opel’s participation in the Moscow Motorshow in 2008, 2010, and 2012 with up to 1mln visitors, ensuring seamless collaboration with stand designers, builders, BTL agencies, and international teams.- Organized 10+ incentive international trips for the top Opel Performer partners, providing memorable experiences that strengthened dealer loyalty and brand alignment.- Delivered successful Event Launches and Trainings for new Opel models, including 5 major launches in 2012 with events hosting up to 400 participants, resulting in strong product uptake and positive media coverage.- Played a key role in Opel’s brand-building initiatives, leading promotional activities and BTL launches that enhanced brand perception and market presence. Led non-standard campaigns such as viral videos and shooting a movie which gained Effie and Silver Mercury awards. - Managed the Launch of a New CRM System for the dealer network which boosted Lead management processes and improved communication efficiency.- Managed Launch of a New Internet Site and Dealer Website Templates becoming the first at the Russian car market, who modernized the digital presence and providing 150+ partners with standardized, professional online platforms. Show less

  • Training Manager Opel&Cadillac

    Apr 2013 - Mar 2015

  • Event Coordinator Opel

    Jul 2007 - Apr 2013
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  General Motors

  Feb 2016 - Feb 2019

  Special projects manager Cadillac & Chevrolet

  Key Responsibilities & Achievements:- Led the execution of special projects for Cadillac and Chevrolet in Russia, managing initiatives that enhanced brand visibility- Implemented VR-showroom IT product and incorporated it to events and dealerships- Led Cadillac House project including negotiations with the potential spaces, pitching vendors, creation of design plans and construction drawings- Managed successful co-promo and sponsorship projects that expanded brand reach and generated substantial media exposure- Led influencers project with successful integration of Cadillac vehicles into popular local movies, music videos, and opinion leaders social media increasing the brand's relevance in lifestyle segments and amplifying its image in the Russian market within Image Target Audience- Led impactful BTL (Below the Line) launches for new models with high Media Value vs Investments rate- Organized expos and activations in high-traffic areas such as airports and trade malls, engaging potential customers and boosting brand awareness- Executed creative guerilla marketing campaigns, leveraging unconventional tactics to capture audience attention and generate buzz for the brand in competitive markets- Oversaw all aspects of special project leadership, ensuring seamless coordination between internal teams, external partners, and stakeholders to deliver successful outcomes within budget and on time Show less

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  Volkswagen Group Rus

  Feb 2019 - Feb 2022

  Brand Experience and Event Manager, Volkswagen Russia

  Key Responsibilities & Achievements:- Within brand strategy organized the Volkswagen Digital Experience Roadshow across 12 cities, integrating cutting-edge technologies like VR and AR to major music and lifestyle festivals and prominent regional shopping malls. The event attracted over 300,000 visitors and generated more than 18,000 leads, significantly boosting the brand’s presence among key target audiences. My project team managed to implement pioneering technologies in AR and VR in very short timeline and were awarded with Best Marketing Event award- Invented and enabled "Volkswagen YOUniverse" strategy which later had to be quickly readapted to pandemic reality by developing and implementation innovative IT product such as virtual showroom and organization of digital streamings, which effectively sustained and enhanced brand image metrics- Successfully launched multiple new vehicle models through diverse channels, including traditional events, online streaming, hybrid formats, and viral video campaigns, resulting in a significant improvement in brand image and awareness, reaching top-2 levels on a local market. Achieved high engagement rate in YT channel (ER 5) within younger audience (views, reactions, comments) and increase sales at the mouth of new Polo launch (+30% vs. initial sales targets)- Strategized and efficiently delivered sponsorship events, consistently achieving a 3:1 ROI, while aligning these initiatives with the overall brand strategy to drive visibility and BA- Organized and led both international and local B2B conferences for partners, delivering seamless experiences across offline, online, and hybrid formats. Coordinated the first brand hybrid Dealer Conference, which was streamed to up to 1500+ online participants, overseeing budgets, logistics, content, and digital infrastructure to ensure high engagement and brand alignment.- Functionally led 3 Brand Experience team members Show less