Veronica Richards

Experience

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  University of Arkansas

  Jan 2010 - Jan 2014

  News Anchor & Recruitment Director

  • Wrote, edited, and anchored nightly news segments• Managed 10 News Reporters, Editors and Interns• Oversaw recruitment of students to join UATV; led grassroot and social marketing efforts • Promoted from news reporter to news anchor within 6 months

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  WFAA

  Jan 2012 - Jan 2013

  Production Intern

  • Production Intern for "Big D NYE" celebration in Dallas, held by WFAA-TV

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  Greater Productions, LLC

  Jan 2013 - Jan 2013

  Movie Production Intern

  • Completed tasks for writers, directors, managers and other members of staff to ensure smooth film production• Supported staff by answering phones, acting as staff secretary, inputting data, and performing other tasks as required• Managed schedules and relations for talent (actors, directors, film staff, etc.)• Managed procurement of supplies, props, equipment, food, and other necessary items for the film production

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  KNWA-TV and Fox 24 News (NBC and Fox affiliate)

  Jan 2013 - Jan 2013

  News Reporting & Production Intern

  • Received the honor of being the first on-air reporting intern at FOX 24, "Veronica's Voice"• Assisted the Assignment Desk in researching story ideas and coordinating crews of reporters and photographers in their daily assignments. Daily tasks included going into the field with reporters and photographers editing file materials, answering telephones, and assisting assignment editors and the News Director.• Supported live news broadcasts with program content creation. • Assisted the Web Producers in story research and writing, using social media to gather information or share station content, and video publishing. Show less

• 

  The Walt Disney Studios

  Jan 2014 - Jan 2015

  Account Executive

  Walt Disney Studios | The Levenson Group• Served as primary point of contact for Walt Disney Studios in their grassroot marketing and film screening efforts in the Texas and Oklahoma territories• Managed Walt Disney Studio Interns and trained on marketing techniques and building relationships with local media• Hosted events and screenings for film releases, worked directly with talent to schedule press junkets, and acted as Logistics Coordinator for major film events that required getting assets from Los Angeles to Texas and Oklahoma• Led weekly calls with Walt Disney corporate to update on the Texas and Oklahoma markets.• Procured screening audiences with more than 1,000 people per firm release to determine film likeability and predicted revenue• Collaborated with Influencers and Movie Critics to promote new films and provide Walt Disney Studios with early market feedback on films and estimating their box office sales• Organized, administered, and acted as Emcee for local screenings and events• Partnered with local media, event planners, screen talent, and Disney executives to promote new Disney offerings via press days and other public and private events Show less

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  Respondology

  Jan 2015 - Jan 2019

  Note: In 2019, Respondology pivoted from an Advertising Platform to a social media comment moderation platform.An AdTech platform that engages with users utilizing digital and social media platforms in real-time with 1:1 messaging. • Oversaw media content creation, arrangement, and deployment to enhance brand visibility and customer engagement and retention• Provided live group and individual training for Account Managers, Account Coordinators, and contractors• Integrated Account Managers and Account Coordinators with up to 300 contractors to ensure that teams are formulating and delivering creative strategies to meet or exceed KPIs• Drafted client proposals, invoices, contracts, and RFPs• Monitored brand positioning, consumer engagement and retention• Lead conflict resolution efforts between internal teams and clients• Provided daily and monthly operational updates to President• Managed operational details including task distribution to staff and evaluating employee performance• Reviewed sales, revenue, and P&L with President• Facilitated conflict resolution techniques between team members and clients• Conducted weekly reviews of all active campaigns and programs to streamline processes and increase revenue• Managed staffing to effectively meet the needs of the business and drive store profitability• Partnered with the VP of Sales to design and distribute packaging, determine sales forecasts, and design proposal decks for client meetings Show less • Managed brand alignment and execution to ensure market fit and optimization• Increased sales by leading monthly marketing reviews with colleagues to consider new sales approaches and techniques• Provided continued support and guidance to clients to ensure client retention and renewals. • Trained/developed new employees on consultative sales techniques, overcoming objections, and event management• Collaborated with Senior Leadership on competitive analyses, innovative brand strategies, and suggested market recommendations to address industry positions for clients• Partnered with internal teams to effectively define, develop, and execute marketing strategies Show less

  • Director Of Accounts, Senior Manager of Accounts

    Jan 2017 - Jan 2019

  • Brand Manager, Account Manager

    Jan 2015 - Jan 2017

  • Interactive Producer

    Jan 2015 - Jan 2015
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  Dallas Cowboys

  May 2019 - Mar 2020

  Membership Manager

  Cowboys Club Membership Manager | Dallas Cowboys World Headquarters | The Star in Frisco - Legends• Managed New Member Recruitment• Managed relationship and monthly meetings with Dallas Cowboys Sponsorship team• Facilitated media management for high-profile personalities (interviews, commercials, etc.)• Ensured a premium member experience that reflected the Dallas Cowboys and Jones family standards• Grew revenue through retention and renewal while managing monthly expenses• Planned and executed weekly member events - event ideas, event logistics, day-of set-up and management• Managed Member Relations, Media Relations and Member Committees• Oversaw Social Media and Email Marketing• Engaged with Frisco and the surrounding community to develop relationships, network and build awareness of the Club Show less

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  SocialMadeSimple, LLC

  Aug 2020 - now

  • Chief Customer Officer

    Jul 2023 - now

  • Director Of Client Services

    Nov 2020 - Jul 2023

  • Account Manager

    Aug 2020 - Oct 2020