Rajiv Kumar Singha

Experience

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  Kotak Mahindra Bank

  May 2007 - Nov 2008

  Deputy Manager

   Responsible for the operational work in the Branch. Responsible for Business Productivity of the Bank by selling its products to the customers. Responsible for Customer Servicing at the Branch Level. Managing the Lobby of the Bank. Responsible for the second level of screening of account opening forms.

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  ICFAI

  Jul 2008 - Oct 2008

  VISITING FACULTY

  Worked as a visiting faculty for "Personal Financial Planning" for the 3rd semester students.

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  Bharti Airtel Ltd.

  Nov 2008 - May 2011

  Senior Executive - Marketing & Communication

   Control and manage budgets of Media and get saving from GSBs rentals/Zonal spends. Selecting and implementation of outdoor media. Planning POS requirement and implementation for retail market. Supervision of Glow sign board Installation, Maintenance and rental payments. Effective management of GSBs to reduce costs on rentals. Planning and managing of New town launches. Controlling and managing merchandising teams. Airtel Relationship centers (brand shop) branding activities. MIS on outdoors/MIS on Glowsign board installation and payouts. Effective management of Vendor Payments and Issues. Effective planning and implementation of events and sponsorships. Managing the overall outdoor advertisements. Executed the Airtel Brand change in Assam & Northeast India.Achivements:o Successfully closed 6 Sigma Yellow Belt Project.* Branding of ASTC Buses.* Increasing the brand visibility in Assam & Northeast.* Increasing the TOMA score nationally.o Filed multiple Kaizens for Business Excellence.* Cost Reduction. * Process Optimization. * Brand Visibility. * Increasing TOMA & ITP scores, etc. Show less

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  Hindustan Coca-Cola Beverages Pvt Ltd

  May 2011 - Sept 2011

  Team Leader - Channel & Key Accounts

   Control and manage budgets of Media and get saving from GSBs rentals/Zonal spends. Planning POS requirement and implementation for retail market. Supervision of Glow sign board Installation, Maintenance and rental payments. Effective management of GSBs to reduce costs on rentals. Planning and managing of New Cluster launches. Controlling and managing merchandising teams. MIS on outdoors/MIS on Glowsign board installation and payouts. Effective management of Vendor Payments and Issues. Effective planning and implementation of events and sponsorships. Managing the overall advertisements. Managing a good relationship with the Key Accounts. Handling the Distributors. Driving the MDs for increasing the sales volume of Key Accounts. Responsible for enrolling new Key Accounts. Responsible for Key Accounts MD productivity. Responsible for handling the Channel Marketing for entire Assam & Northeast States. Show less

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  Diageo India Private Limited

  Oct 2011 - Apr 2013

  Customer Activation Manager, NESA & Sikkim

  o Responsible for marketing activities in Assam, Meghalaya, Arunachal Pradesh, Tripura and Sikkim.o Develop & lead the activation programs for Brands.o Orchestrating the marketing programs in different important channels.o Rally sales team around the activities.o Understanding of key consumer issues and ability to develop strategic project recommendation.o Develop and implement ground activation plans.o Ensure a search and spin two way process on the brand – create and validate conversion hypothesis on an ongoing basis. o Rally external agencies for plan implementation and monitor effectiveness.o Understanding the priorities of Sales teams & making decisions based on balancing long-term brand objectives with short-term financial growth targets. o Understanding & tracking brand performance through a variety of channels and accounts, identifies potential implications.o Making decisions based upon consumer insights, commercial and practical considerations.o Control and manage budgets of Media and get saving from GSBs rentals/Zonal spends.o Planning POS requirement and implementation for retail market.o Supervision of Glow sign board Installation, Maintenance and rental payments.o Effective management of GSBs to reduce costs on rentals.o Controlling and managing merchandising teams.o MIS on Glow sign board installation and payouts.o Effective management of Vendor Payments and Issues.o Effective planning and implementation of events and sponsorships. Show less

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  Nada Dairy

  Jun 2014 - May 2015

  Territory Development Supervisor

   Looking after the markets in Saudi Arabia, Kuwait, Qatar, Bahrain, & Dubai. Conduct research on market conditions and consumer demands in local markets to set sales of goods.  Creating new customers and new business routes. Establish and implement effective sales strategies and marketing plans for both the salesmen/company and retailer. Develop market at the local level for a wide variety of product lines, including juice, dairy and UHT products. Communicate and interact effectively with people of diverse cultural backgrounds to increase the visibility & availability of our products. Utilize effective communication and interpersonal skills to address any issues/problems or concerns.  Keep abreast of opportunities in various markets through ongoing communication with contacts.  Monitor stocks from company warehouse to retail outlets to ensure stock delivery on a timely basis. Responsible for the injection of new coolers / up-gradation of existing coolers. Improve the shelf share and location of our products in the retail outlets. Taking GPS coordination of the outlets for better route planning. Creating new market routes for business developments. Injecting coolers & POS materials in the market for more productivity. Responsible for Merchandise Planning and BTL Activities. Show less

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  Charlotte Trading Company

  May 2015 - Jan 2016

  Sales & Marketing Supervisor

   Looking after the market in entire Qatar. Conduct research on market conditions and consumer demands in local markets to set sales of goods.  Creating new customers and new business routes. Handling & guiding the sales team. Establish and implement effective sales strategies and marketing plans for both the salesmen/company and retailer. Develop market at the local level for a wide variety of product lines. Communicate and interact effectively with people of diverse cultural backgrounds to increase the visibility & availability of our products. Utilize effective communication and interpersonal skills to address any issues/problems or concerns.  Keep abreast of opportunities in various markets through ongoing communication with contacts.  Monitor stocks from company warehouse to retail outlets to ensure stock delivery on a timely basis. Improve the shelf share and location of our products in the retail outlets. Taking GPS coordination of the outlets for better route planning. Creating new market routes for business developments. Injecting coolers & POS materials in the market for more productivity. Responsible for Merchandise Planning and BTL Activities. Show less

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  MGT Motors Private Limited

  Apr 2016 - Sept 2017

  General Manager

   Looking after the market in entire Northeast. Taking care of Sales & Marketing Activities in entire Northeast. Managing the ATL & BTL Activities of the dealership. Handling & guiding the entire business team. Establish and implement effective sales strategies and marketing plans for the dealership. Communicate and interact effectively with customers to increase sales. Utilize effective communication and interpersonal skills to address any issues/problems or concerns.  Keep abreast of opportunities in various markets through ongoing communication with contacts.  Managing the entire dealer office, all the Line of Business and service issues. Show less

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  LG Electronics

  Oct 2017 - Sept 2018

  Branch Marketing Manager

   Responsible for marketing activities in Assam & Northeast States. Develop & lead the activation programs for Brands. Orchestrating the marketing programs in different important channels. Rally sales team around the activities. Understanding of key consumer issues and the ability to develop strategic project recommendation. Develop and implement ground activation plans. Ensure a search and spin the two-way process on the brand – create and validate conversion hypothesis on an ongoing basis.  Rally external agencies for plan implementation and monitor effectiveness. Understanding the priorities of Sales teams & making decisions based on balancing long-term brand objectives with short-term financial growth targets.  Understanding & tracking brand performance through a variety of channels and accounts identifies potential implications. Making decisions based upon consumer insights, commercial and practical considerations. Control and manage budgets of Media and get saving from Zonal spends. Planning POS requirements and implementation for the retail market. Supervision of Glow sign board Installation and Maintenance Responsible for handling all the ATL/BTL activities in the entire Assam & Northeastern States. Controlling and managing merchandising teams. MIS on Glow signboard installation and payouts. Effective management of Vendor Payments and Issues. Effective planning and implementation of events and sponsorships. Show less

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  Self-employed

  Dec 2018 - now

  Manager