Experience

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  What mobile, mobile news and fone

  Jan 2006 - Jan 2007

  Advertising manager – fone, mobile news and what mobile magazines

  • Selling print and online advertising in both the commercial and trade mobile phone vertical.• Management of junior members of staff including training and motivation• Advising clients on advertising strategy, implementation and creative to produce an effective and economic result.

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  Mobiles.co.uk

  Jan 2007 - Jan 2008

  Marketing executive/affiliate relations manager

  • Worked within a varied role that involved developing communications for the organisation’s key audiences, website improvement as well as developing the in-house affiliate program further• Responsible for writing press releases, website copy, blog articles as well as articles to assist in SEO strategies. Part of this role also included the development of internal communication plans and organised motivational staff events.• Developed an email marketing strategy within the organisation to further develop customer relationships. This included planning, constructing creative and executing campaigns as well as maintenance and cleansing of the database.• Managed and grew the in-house affiliate marketing program. This involved devising strategies in line with the organisation’s online marketing activities as well as managing budgets for this spend and building relationships with key affiliates partners. Overall affiliate sales increased to represent 30% of overall revenue during this time. Show less

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  Existem affiliate management

  Apr 2009 - Aug 2011

  • Working as part of a team to deliver affiliate marketing strategies for various clients and ensuring these fit within their overall online and offline marketing approach• Consulting with clients to plan and implement online marketing tactics to achieve increased online sales and conversions within budgetary constraints. • Sourcing and negotiating with new clients, advising them on the most suitable approach to launch their affiliate marketing campaign as well as recommending best practice. • Completing the set up for new client campaigns including outlining of key KPIs for the program, assistance with tracking, sourcing and communicating with potential affiliates as well as providing full launch communications to various online media. • Day-to-day management of various client campaigns to ensure smooth running of their affiliate program, including monitoring conversion rates and tracking, reporting to the client, bench marking against competing campaigns as well as enforcing required PPC or voucher code policies. • Management of client communication with affiliates surrounding their affiliate marketing campaign – including planning and implementation of various online communications tools, such as email newsletters, blogs and social media. • Building relationships with key delivery partners as well as affiliate networks and high level industry figures. Show less

  • Senior Account Manager

    Sept 2008 - Aug 2011

  • Professional Speaker - A4U Expo - Amsterdam

    Apr 2009 - Apr 2009
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  Bright digital minds

  Oct 2013 - Aug 2015

  Delivered a seminar at a leading industry conference on '10 Free Tools For Sourcing and Managing Affiliates'.Under pressure to grow your affiliates or get them ‘doing more’? Have no budget to spend? Fear not! During this session you’ll learn ten of the top FREE tools of the trade when it comes to affiliate management.You’ll see real life examples of the hands on tools that affiliate managers use and how you can harness these tools when back at your desk. Expect to hear quick and easy solutions that can help source potential diamonds in the rough and get those affiliate sales growing. Show less

  • Owner

    Sept 2011 - Aug 2015

  • Professional Speaker

    Oct 2013 - Oct 2013
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  Red advertising & marketing ltd

  Aug 2015 - Feb 2020

  Online/affiliate marketing specialist (digital director)

  Strategically developed creative campaigns for a large range of local, regional and international clients through social media marketing and digital media buying.Developed training programmes for junior staff members and the wider agency team.Named on several internationally recognised ADDY awards along with creative team.Managed growth of department from a personnel and financial perspective.Clients include; Virgin Atlantic, Flow (Part of Cable & Wireless now Liberty Global), Banks Beer (Part of AmBev) plus others from the retail, insurance, charity, banking and gambling sectors. Show less

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  Virgin atlantic

  Feb 2020 - now

  As a strategic leader in airline partnerships and alliances, I drive revenue growth, network expansion, and operational excellence for Virgin Atlantic. My role focuses on developing and executing partnership strategies aligned with our global network objectives.Key responsibilities include:✈ Strategic Partnerships – Managing and expanding airline partnerships, including codeshare agreements, to maximize revenue and market share.📊 Revenue Optimization – Setting performance targets and leading initiatives to ensure Virgin Atlantic achieves its fair market share through partnerships.🛫 Regulatory & Compliance – Overseeing global compliance with codeshare agreements, industry regulations, and financial risk management.🤝 Stakeholder & Project Management – Leading cross-functional teams, negotiating agreements, and maintaining strong relationships with partners, industry bodies, and regulatory authorities.With a strong background in airline commercial strategy, revenue management, and stakeholder engagement, I thrive in fast-paced environments where data-driven decision-making and strategic thinking are essential. Always looking to optimize partnerships, enhance customer experience, and contribute to the future of global aviation. Show less As the Country Manager for the Caribbean at Virgin Atlantic, I am responsible for delivering online and appointed offline territory passenger revenue targets by recommending and implementing commercial and sales strategies with efficient and effective use of multiple resources, tools, and distribution channels. With over 16 years of experience in digital marketing, I have a proven track record of creating and executing innovative campaigns that drive awareness, engagement, and conversion for various local, regional, and international clients.I am passionate about leading and developing teams, representing the airline's interests in the territory, and being the face of the airline for media, industry events, and general business networking. I am also a PADI certified rescue diver, which reflects my adventurous and curious personality and my commitment to safety and quality. My goal is to leverage my skills and expertise to grow Virgin Atlantic's brand and business in the Caribbean market, while delivering exceptional customer service and value. Show less

  • Manager - Alliances & Partnerships

    Jul 2024 - now

  • Country Manager - Caribbean

    Nov 2020 - Jul 2024

  • Caribbean Marketing Manager

    Feb 2020 - Nov 2020