Mike Maloney

Experience

• 

  High Road

  Jan 1999 - Jan 2003

  Public Relations Account Executive

  Creative media relations consultant, specializing in technology companies in the areas of telecom, wireless, and security. As part of this exciting team, I helped generate millions of dollars worth of coverage for clients such as Sierra Wireless, NEC Technologies (Automated Fingerprint Identification Systems), Entrust, Wysdom, Cloakware, Chrysalis, Nortel, Xbox, and many more.

• 

  Maverick Public Relations

  Jan 2003 - Jan 2004

  National Account Manager - Tech PR

  Worked directly with the company's Deep Tech practice, growing international profiles for companies such as Corel and Network Appliance.

• 

  Interprose

  Jun 2004 - Feb 2007

  Public Relations Account Director

  Media Relations and Communications Consultant catering primarily to global firms in the Enterprise, Technology, Aerospace, Healthcare and Consumer technology spaces. Some of my many clients include Cisco Systems (Aerospace and Defense), Macromedia Canada, Hyperion Solutions, TruckWeight.com, Bayer Canada, Telesto, and Fujitsu Consulting.

• 

  DigitalPost Interactive Inc

  Jan 2007 - May 2009

  Director of Marketing And Public Relations

  DigitalPost Interactive was a publicly traded consumer and B2B digital media sharing web platform that used stunning Flash templates to help users share their photos, videos, stories and more. Proprietary, scalable and adaptable for a wide range of customizations, DGLP's platform provided large companies with the power to offer re-branded, subscription-based products such as personalized family websites to their customers for little cost or IT effort. Within two years I successfully positioned DigitalPost against major players like Facebook and flickr, garnering international front page coverage in the LA Times, major hits in the Wall Street Journal, Chicago Tribune and other major dailies, and dozens of major network TV spots seen around the globe. Show less

• 

  Revolution Strategy

  Jun 2009 - Jul 2011

  Senior Director, Advertising, Branding and Public Relations

  Media and Client Relations specialist for the province's top Integrated Marketing Communications firm. Led the firm's PR efforts for clients like Irving Oil, American Iron & Metal and NB Tourism, generating coverage and managing crises. Also spearheaded millions of dollars worth of advertising, branding, and web/digital projects.Projects include:* New Brunswick Tourism - Crafted 2010 international marketing plan* New Brunswick Community Collage - Spearheaded $1M rebranding campaign* Irving Oil - Planned and launched several PR campaigns* NB Power - Launched ad and PR campaigns and wrote/developed annual and quarterly reports* American Iron & Metal - driver of successful community engagement campaign* Peterbilt Atlantic - Drafted business and marketing plan and spearheaded rebranding initiative Show less

• 

  Right Hook Public Relations + Strategic Planning

  Jan 2013 - now

  Principal Consultant | Strategic Planning Facilitator

  As a sought-after advisor, facilitator, and communications consultant, I work with agencies and individual clients across North America to craft plans, strategies, and tactics that move brands forward. While my experience is broad, I have particular expertise working with clients in industrial, tech, and non-profit sectors, re-energizing both internal and external relations programs. Leveraging my ability to distill the complex, I also work directly with leadership teams and their boards to craft strategic plans and programs through facilitated, one-day workshops. In the past few years, I've worked with national and global companies like Adobe, Weston Foods, and Green Infrastructure Partners, as well as regional brands like the Atlantic Chamber of Commerce, UNB, Eastward Energy, and Dalhousie University. I also have experience working with Indigenous groups and non-profits in support of change and growth initiatives. Show less

• 

  Nova Scotia Liquor Corporation

  Mar 2013 - Oct 2015

  Director of Communications | Corporate Spokesperson

  Owned by the Province of Nova Scotia, the NSLC is $580M alcohol retailer that returns 100% of its profits to to help fund key public services while supporting the sale of more than $190 million in locally-produced products. As the official spokesperson and PR Strategist, I worked directly with senior leadership, the government and media to elevate the corporation's brand and navigate a wide range of reputation issues. During my first year as spokesperson, I won a "Gold Quill" award by the International Association of Business Communicators (IABC) for outstanding crisis communications. Show less

• 

  The Give Agency

  Dec 2015 - May 2018

  Founder | VP Communications

  The Give Agency is skills-based giving platform where professionals in advertising, marketing, PR and strategy unite to help nonprofits FREE of charge. Over 400 volunteers from events in Toronto, Halifax, and Montreal helped generate over $2.5 MILLION for Canadian nonprofits.

• 

  Dalhousie University

  Jan 2021 - Dec 2021

  Instructor - Mastering Strategy

  Instructor of ‘Mastering Strategy’ course that introduces leaders to the history and principles of strategy and strategic thinking, while also exploring the practical dimension of how to be strategic.This 12 week course is part of Dalhousie’s Certificate of Leadership Excellence.