Eli Lambez

Experience

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  Web Active - Online Marketing

  Feb 2010 - Aug 2015

  Founder

  In 2005,after having completed three years of army service, I started becoming very interested in the subject of marketing and E-commerce. After a year of self-learning in the field of sites construction and open source, I decided that it was the right time to participate in an online marketing course which included Web Development in PHP.The year of 2006 was a year of very significant decisions; I grasped the great potential that internet marketing had to offer and decided to start my business as an independent entrepreneur.I performed countless meetings with many customers and business men who also fore saw the great possibilities of internet trading.I conducted effective research about these businesses,invested a huge amount of time in preparing myself before each and every meeting by conducting a full business review, tracking competitors, preforming keyword competition analysis and moreI knew exactly how to guide the e-commerce system according to the business clientele and location.At this point I realized that the Internet marketing includes 5 important stages:1.Business plan and competitors assessment2.Research and analysis3. Development and implementation4. Creation of partnerships and establishment of anchor sites5. Creation of a transverse and aggressive marketingIn 2008 I graduated with honors from an extensive course in SEO (Search Engine Optimization) which included a comprehensive training onGoogle Analytics and data analysis, Pay-per-click (PPC)Advertising, as well as widespread use of Web builder tools(WebMaster)In the past few years, I've spent most of my time under construction and upgrading of open source trading systems such as: Magento, WooCommerce, Opencart based onclients’ needs using a parallel system CMS (Customer Management) which are available for marketing and sells promotion purposes in Israel and abroad. Show less

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  VIM - Healthcare center

  Dec 2010 - Nov 2013

  Online Sales Marketing Manager
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  The Israeli Building Center Ltd.

  Jan 2013 - Jan 2017

  Online Sales Marketing Manager
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  Web-A: Website Accessibility

  Sept 2015 - now

  Website Accessibility Expert

  As the driven owner of a leading digital accessibility company, I spearhead a team of experts in providing comprehensive accessibility solutions to Israel's most prominent businesses. Our services encompass a wide range of accessibility needs, including:Accessible App and Software Development: We meticulously evaluate existing apps and software, tailoring them to adhere to the strictest accessibility standards.Website Accessibility: We craft new websites and render existing ones accessible, conforming to WCAG guidelines and employing cutting-edge technologies.Document Accessibility: We seamlessly convert documents into accessible formats, ensuring every user can consume them with ease.Specialized Trainings: We deliver customized training sessions to development, design, and content teams, focusing on areas like accessible design, web content accessibility, Shopify content accessibility, and more.My extensive experience and profound understanding of digital accessibility empower me to guide my team towards excellence. We operate with professionalism and dedication, ensuring personalized and tailored services for each client.I take immense pride in being a catalyst for positive change, bringing the digital realm to everyone, enabling equal and unrestricted participation in society. Show less

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  The Israeli Center of Accessibility in Communication

  Jan 2017 - Feb 2020

  CMO
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  Step-Hear

  Oct 2017 - Feb 2020

  Online Marketing Manager

  STEP-HEAR LTD is Israel’s pioneer in creating orientation and guidance systems for the blind and visually impaired