Guy Galloway

Experience

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  Various Top 10 London Advertising Agencies

  Jan 2008 - Jan 2010

  Advertising Copywriter

  • Worked as a Copywriter at top creative, award-winning agencies such as: TBWA, BMB, Ogilvy & Mather and Saatchi & Saatchi• Developed multiple advertising campaigns for major brands such as: Coke Zero, Milka Chocolate, Ford Motor Co., IKEA and moreMain achievements include:• Developed the UK launch campaign for Milka Chocolate• Created national and international advertising campaigns for other major clients• Learned what it takes to create successful, high-quality brand campaigns• Developing a positive and creative mindset Show less

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  Lucky Branded Entertainment

  May 2010 - Apr 2012

  Copywriter / Creative

  • Developed highly-creative digital-marketing campaigns for major clients such as Google, Yahoo!, The Financial Times, GE and Nike, working under strict deadlines, for highly-demanding clients• Oversaw all digital media output (social media posts & promotions, blog content, and online press campaigns), and also managed all interns• Developed and executed digital strategies, brand-building campaigns and promotional videosMain achievements include:• Helped grow a business that I truly believed in• Being part of an amazing team of passionate people, with outstanding creative output• Managed multiple interns Show less

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  Imperial Brands PLC

  Oct 2013 - Feb 2017

  • Developed and managed global websites for premium tobacco brands Davidoff, Rizla and Gauloises• Oversaw creation of multi-channel marketing campaigns to grow the eco-system for each brand via email, social media, in-market activations, on-site content, and competitions• Developed effective eCRM journeys to deliver high-quality, engaging experiences to highly targeted consumer segments in order to build loyalty and drive brand equity• Built a deep knowledge and understanding of each brand under my management, to ensure maximum impact across multiple platforms and devices• Exhibited effective management of the team budget and of multiple stakeholders to ensure projects are run on time, cost and quality• Worked with multiple EMEA markets and regions, including: Gulf, Greece, Germany, The UK and ItalyMain achievements include:• Helped build a loyalty scheme for Davidoff, driving eco-system growth• Became known as an eCRM expert within my department• Gained good knowledge of GCC region Show less • Managed the marketing campaign for a new product launch in the French market, requiring close collaboration with multiple creative agencies and stakeholders (both internal & external)• Created an in-depth performance & analysis dashboard for VIP brands, highlighting key metrics including market trends, top-selling SKUs and key market dynamics• Built a simple, user-friendly platform allowing the company to track all JPF Chassis products in each market, allowing for effective understanding of portfolio range and scope• Worked with multiple EMEA marketsMain achievements include:• Launched a new tobacco product in French market• Created an in-depth analysis dashboard for VIP brands, highlighting key metrics for senior stakeholders• Developed strong analytical and communication skills to resolve specific queries from stakeholders in multiple, international markets Show less • Managed the Group Marketing internal communications platform, improving efficiencies in cross-functional, cross-market projects• Worked with multiple stakeholders and gained experience in project management, communications strategy and networkingMain achievements include:• Acquiring this role whilst completing a Masters Degree• Succeeding in first “client-side” role after transitioning from the advertising industry• Growing a strong communications network at a top-25 FTSE 100 company Show less

  • Global Digital Marketing Executive - Premium Brands

    Mar 2015 - Feb 2017

  • Strategic Planning Executive - JPF Brand Chassis (JPS, P&S and Fine)

    Mar 2014 - Mar 2015

  • Internal Comms. Executive

    Oct 2013 - Mar 2014
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  Fontem Ventures B.V.

  Feb 2017 - Sept 2018

  ECommerce Manager, USA - blu.com

  • Daily management of the blu website for the entire US market• Planning and Executing UX-improvements, user-journeys, A/B tests, events & promotions, landing pages and new product launches• Displayed a strong understanding of channel management to improve traffic, transactions and brand-loyalty• Over-saw social media for quality and effectiveness• Performance reports on a weekly, monthly and ad-hoc basis, including recommendations and actions to further drive performance to stakeholders on all levels• Project Management of strategic marketing campaigns, site-change implementations and A/B testing• Generating forecasts for sales and stock-levels• International experience working with global and local stakeholders• Daily use of platforms such as Salesforce Commerce Cloud (DemandWare), Hotjar, VWO, JIRA, Basecamp, Google Suite (Analytics, DataStudio, Sheets, Drive and Docs) and Microsoft Office SuiteMain achievements include:• Doubling on-site conversion in 18 months• Driving monthly sales revenue above $1mn• Successfully managing new agency hires• Overseeing the creation of highly-creative content Show less

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  Login VSI

  Sept 2018 - Dec 2021

  Digital Marketing Manager

  Login VSI is a B2B software company based in Amsterdam. Our software improves IT performance and end-user experience. It is the industry gold-standard and is trusted by many large companies, such as Microsoft, Dell, IBM, Citrix and VMware.My role responsibilities are as follows:• Management and implementation of site content, A/B tests, events & promotions, landing pages and new product launches• Optimising traffic channel performance to increase lead-generation• People Manager of an SEO expert, Web Developer and Digital Marketing Intern• Performance reports on a weekly, monthly and ad-hoc basis for stakeholders on all levels• International experience working virtually and physically with global and local stakeholders• Daily use of platforms such as Joomla, Wordpress, Act-On, SEMRush, Google Suite (Analytics, Ads, DataStudio, Docs, Sheets, etc.), Microsoft OneDrive and MailchimpMain achievements include:• Successfully project managed the complete re-designing and re-building of our new company site in <30 days during the Christmas period. This was a highly complex and demanding undertaking, with stakeholders in multiple international locations (USA, Netherlands and Germany), therefore required careful planning and diligent execution. The launch had to coincide with our annual industry event so had high visibility across the entire company as well as with our peers in the industry.• Stabilized and improved declining site performance with minimal resources• Successfully managing external agencies and freelancers Show less

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  Hop Online

  Jan 2022 - now

  Senior Client Success Manager