Caity Heim

Experience

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  Appency

  May 2012 - Sept 2012

  Social Media Marketing Intern

  • Developed and executed social media strategy proposals.• Responsible for developing editorial calendars, daily content and social analytics reports.

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  Visit California

  Jan 2013 - Jun 2013

  Communications Intern

  • Created collateral for media center including pitches, media advisories, blog posts and story ideas about everything California offers visitors.• Developed collateral on behalf of the CEO, including newsletters and email blasts.

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  FleishmanHillard

  Jun 2013 - Dec 2013

  Public Relations Intern

  • Responsible for executing strategic public relations tactics for clients in the food, wine and agribusiness industries.• Executed media relations activities including building media lists, pitching and tracking media impressions.• Developed and scheduled newsletters on clients’ behalf to customers and stakeholders.• Developed social media content calendars, planned and scheduled posts and developed analytics reports.

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  Randle Communications

  Dec 2013 - Sept 2016

  Account Executive

  • Developed, executed, and managed strategic public relations, social media and internal communications plans for clients in Sacramento, Calif., and Nationwide in education, water, fitness, sports and healthcare industries.• Pitched and fostered relationships with local, national, and trade media, including both broadcast and print reporters across California and the U.S.• Identified and media trained experts, staffed and facilitated interviews, and planned and executed press conferences and media events.• Planned and executed multiple press events for clients.• Executed internal communications for clients, including developing communication strategy proposals, internal collateral (newsletters, website content and updates, customer and stakeholder emails), and external collateral such as company messaging and talking points.• Developed and executed social media strategies and response protocols across social platforms.• Managed, trained and mentored junior team members and interns. Show less

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  California Charter Schools Association

  Sept 2016 - Apr 2019

  Senior Manager, Media Relations

  • Managed and led proactive communications, marketing, and social media programs on behalf of the Association in support of the overall mission and values, advocacy priorities, strategic events and initiatives.• Wrote and reviewed articles and statements; prepared content for the website and social media accounts; created and updated fact sheets; prepared talking points and other communications materials; developed video and graphics for Association; and advised Association staff on communications matters related to advocacy priorities.• Managed crisis communications, most notably helping Paradise charter schools impacted by the Camp Fire successfully tell the story of how they started school just two weeks after the devastation using a combination of media and social media marketing strategies.• Consulted with and advised Association staff on the most effective means of informing stakeholders on matters of interest and sensitivity. Show less

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  WEAVE

  Apr 2019 - Nov 2019

  Communications Manager

  • Planned, led, and implemented proactive communications strategies on behalf of the agency in support of the overall mission and values, events, and initiatives.• Wrote and reviewed articles, press releases, media advisories, statements, talking points, and more.• Served as on-staff graphic designer, developing printed collateral and digital graphics using Adobe InDesign, Illustrator, and Canva.• Planned and implemented strategic digital communication strategies for the agency’s Facebook, Twitter, Instagram, and LinkedIn.• Managed edits to the website and oversaw traffic. Show less

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  AGC of California

  Nov 2019 - Jan 2022

  Communications & Marketing Manager

  In this role, I served as the Communications & Marketing Manager for the largest organization representing the interests of general contractors throughout California: AGC of California. I developed and implemented strategic and executive communication strategies that drove member engagement, retention, and overall value. In this role, I also served as a graphic designer, in which I led the development and production of marketing collateral for the Association, including social media content, event marketing collateral, and a suite of membership materials using tools such as Adobe InDesign, Illustrator, Photoshop, and Canva. Additionally, I played a role in enhancing our digital presence by spearheading the development of a fresh, mobile- and user-friendly website. I co-led the implementation of a new company brand, which further fortified the Association’s brand reputation in the industry. I managed and edited California Constructor Magazine, the Associations widely circulated print publication reaching 10,000 readers. Beyond these accomplishments, I built and maintained a network of media contacts and served as a key media contact for the Association. My role involved comprehensive project management, encompassing all communication efforts, team budget oversight, and the successful execution of contracts and proposals. Show less

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  Amazon Web Services (AWS)

  Apr 2022 - now

  In my role, I provide executive communication and engagement support for Greg Pearson, VP, AWS Global Sales (AGS), to help him authentically engage a global audience of AWS customers, partners, and employees. My work includes serving as content lead and production assistant for global staff meetings and leadership summits, in which I provide messaging and content development, speaker prep, project management. Additionally, I prepare executive briefing materials for meetings with customers and partners for both one-off meetings and high-volume events. Lastly, I develop and execute strategic communication strategies for key business priorities. Show less

  • Sr. Manager, Strategic & Executive Communications, AWS Global Sales

    Jan 2022 - now

  • Interim Lead, Strategic & Executive Communications, AWS Global Sales

    Apr 2022 - Oct 2022