Nancy Romo Aatlo

Experience

• 

  Schlumberger Mexico

  Jan 1998 - Jan 2000

  Management assistant and MARCOM executive: Marketing and communications.

  Assist in developing profile brochures for businesses and organizations. Plan internal and external PR activities and assist management with various tasks.

• 

  Goldfarb Consultants Mexico

  Jan 2000 - Jan 2001

  Research and project coordinator

  Responsible for coordinating and managing diverse qualitative and quantitative research projects, including mystery shopping, pre and post-advertising content tests, and various focus groups and clinics for the automotive industry.

• 

  Coppel SA de CV

  Mar 2002 - Dec 2009

  Marketing / Branding Manager

  2002- 2009: Coppel SA de CV, Mexico CityLead the marketing function for the apparel/shoe/toys division, responsible for developing and executing brand and marketing strategies.Collaborating with the content team to set priorities for campaign themes on an annual basis.Collaborating with the apparel buying department, as well as the commercial management to establish key performance indicators (KPIs).Managed budget effectively, ensuring efficient allocation of resources for marketing activities.Experienced in brand building for major brands such as Levi's, Converse, and Mattel and local brands, including merchandising.A key player in the rapid growth of the company’s private labels, including the development and concept of each brand, and brand awareness.A key player in the creation of the fashion department, attending fashion shows in the United States and Europe and acting as the company's liaison with WGSN, the world's leading consumer trend forecaster. Also involved in the search for a team of designers and suppliers for private labels.Proven ability to effectively lead teams and cultivate strong relationships with stakeholders at all levels of the organization. Passionate about delivering measurable results and contributing to the success of the organization. Show less

• 

  School of Business and Law, University of Agder / Handelshøyskolen ved Universitetet i Agder

  Sept 2017 - Jun 2022

  Responsible for coordinating administrative tasks between the University and the Professor, as the lectures were conducted from Israel. Responsible for assisting the professor by providing case examples at the end of each session and discussing them with the students. Responsible for coordinating administrative tasks among University departments. Discussed case examples with students and reviewed and graded each group's final case. As the marketing course lecturer, I taught approximately 300 students and coordinated administrative tasks among University departments. During the sessions, I discussed case examples with the students and reviewed and graded each group's final case. Process reports from financial institutions in Latin America in the research center system (CERSEM Centre for Research on Social Enterprises) and manage the research center's social network.

  • International Marketing Teaching Assistant

    Mar 2022 - Jun 2022

  • Marketing teaching assistant

    Jan 2018 - Mar 2022

  • Marketing professor at University of Agder UiA

    Feb 2021 - Oct 2021

  • Research Assistant

    Sept 2017 - Dec 2018
• 

  SM Consulting services for the food and restaurant industry in Mexico and United States

  Aug 2019 - Feb 2020

  Brand Marketing Consultant

  I ran over 10+ projects in the restaurant and food industry. My responsibilities included developing branding from planning to execution and planning content campaigns based on the initial stage of brand awareness. I provided support to my clients throughout the entire execution of their branding plan.

• 

  MAGRE Meksikansk mat

  Dec 2022 - now

  Catering Specialist

  In December 2022 I started a small catering services company based in the Kristiansand-Mandal area in Norway. Offering not only Mexican food but International. It is only for "foodies" and people who have experienced the "taste" of the world.

• 

  MeiBum Clinic for dry eye / Specialized ophthalmology

  Sept 2024 - now

  Digital Marketing Manager