
Saakaar Dhama
Brand Relations & Business Development [Space Management]

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About me
Senior Manager, Flipkart | Ex Reliance | IIM-K | NIFT
Education

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, CHENNAI
-Retail Sales, Management and Operations
Indian Institute of Management, Kozhikode
-Master of Business Administration - MBA
Experience

Future Lifestyle Fashions Limited
Dec 2010 - Mar 2012Brand Relations & Business Development [Space Management]Coordinated the Brands finalization & Launch of 6 Central / Brand Factory[s] – This involved space selling, commercial finalizations with Brand partners, Store launch marketing plan, Store Manpower planning / hiring, Space productivity analysis to keep a check on PSFPD, Gross margin and therefore advice churning of Brands [ for LTL Stores ]

Indiaplaza.in
Apr 2012 - Mar 2013Sales & Operations - Apparel & AccessoriesManaged the Re-launch of Fashion & Lifestyle Category for the Portal. Launched 70+ Brands on Marketplace model and achieved 400% top line growth for the vertical - This involved Sourcing, Commercial negotiating, Vendor management, managing P&L, Catalogue management & planning sales promos.

Bata India Limited
Apr 2013 - Jul 2015Manager Retail Operations & Merchandising - Flagship Stores [South]I was responsible for Sales, Operation and Retail Expansion for Karnataka.Managed annualized business of 60 Cr with a Team size of 250+.I was able to launch the South India's biggest store for Bata sprawling over 10,000 sft.Delivered continuous growth of 20% + in Top line through LFL and new stores.Redefined the B2B - Institutional sales with Educational Institutes and Govt offices to grow B2B sales by over 3X.

Reliance Retail
Aug 2015 - Oct 2018Senior Regional Manager - Operations(South)Handled Sales, Operations & Expansion (Standalone & SIS) for South India - Karnataka & KeralaManaged annualized Business of 200 Cr+ across Karnataka and Kerala. with a total team size of ~700 Ensured all LTL Stores were Operational on positive EBIT Led the retail expansion beyond Metros / Tier 1 cities and Launched average 12 New Stores annually to improve the reach in Tier 2/3 and beyond towns.Format Revamp – Launched the First 4 New Format Stores for the Chain

Flipkart
Nov 2018 - nowSenior Manager Supply Chain ManagementBuilt and Scaling up the Biggest Last Mile Delivery Model by leveraging the vast Kirana (neighbourhood stores) Eco system of the Country! The model delivery share exceeds ~48% (over 15 lac shipments daily) with CSAT of ~94%.
Licenses & Certifications

Capstone 2.0
Indian Institute of Management, KozhikodeJan 2025
Prominence Training Certified
FlipkartJul 2022
Delivering a Signature Customer Experience
Retailers Association of IndiaApr 2017
Honors & Awards
- Awarded to Saakaar DhamaBusiness Excellence - Flipkart Annual Awards -
Languages
- hiHindi
- enEnglish
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