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Isabelle F.

Isabelle F.

Followers of Isabelle F.777 followers
location of Isabelle F.Singapore

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  • Timeline

  • About me

    Content Strategist | Culture & Lifestyle PR + Comms

  • Education

    • Murdoch University

      2021 - 2024
      Bachelor of Communication Strategic Communications, Marketing

      PRCA APAC Awards 2024 Finalist (Best Student Campaign category) for 'Brew With A Purpose' strategic communications campaign prepared for Spinifex Brewing Co.

    • Singapore Polytechnic

      2017 - 2020
      Diploma Mass Communication/Media Studies

      Activities and Societies: DMC Space Agency (2018 - 2019)

    • Harvard Business School Online

      2021 - 2021
      Other; Disruptive Strategy Complete

      Disruptive Strategy is a 6-week, 30-hour online certificate program from Harvard Business School Online. Disruptive Strategy helps students become fluent in disruption theory and gain confidence in articulating complex viewpoints, apply strategic frameworks to assess new opportunities and potential threats, and acquire techniques for executive-level strategy formulation and team management. The program was developed by leading Harvard Business School faculty and is delivered in an active… Show more Disruptive Strategy is a 6-week, 30-hour online certificate program from Harvard Business School Online. Disruptive Strategy helps students become fluent in disruption theory and gain confidence in articulating complex viewpoints, apply strategic frameworks to assess new opportunities and potential threats, and acquire techniques for executive-level strategy formulation and team management. The program was developed by leading Harvard Business School faculty and is delivered in an active learning environment based on the HBS signature case-based learning model. Show less

  • Experience

    • Access Communications

      Sept 2019 - now

      • Implemented dynamic social media strategy for Access Coms, driving a remarkable 82% LinkedIn and 33% Instagram follower growth within one year• Optimised agency presence across all digital channels• Supported planning and execution of press events and hospitality programmes across F&B, lifestyle, beauty, fashion and luxury clients (e.g. Gucci Ancora SS24 Press of House, Grand Seiko Alive in Time through the Five Senses etc.) • Developed event creative briefs and supervised on-site vendor media production for seamless execution, ensuring all brand guidelines and requirements are adhered to Show less Key Accounts: Pernod Ricard Group (Chivas Regal, Gin Portfolio, Royal Salute, Martell, Travel Retail, Jefferson's Bourbon), Café Kitsuné, Tiong Bahru Bakery• Executed Chivas Regal Singapore’s outstanding ‘I Rise, We Rise’ event, which was shortlisted as a Finalist at Marketing Excellence Awards 2022 and highlighted as a best practice for other Asia markets• Led impactful 360 marketing campaigns for Chivas Regal Singapore, achieving a peak ROI of over 2 million digital reach and 8,100 product conversions• Orchestrated successful F&B and lifestyle campaigns across various marketing channels–PR, social media, OOH/DOOH/ social advertising, microsites, events, and hospitality • Spearheaded Chivas Regal FC, a brand community that spanned across the 2021 and 2022 editions of 'The Winning Seat' campaign • Ideated concepts and strategies for new business proposals• Conceptualised engaging social media content for Access Coms' Instagram and Facebook Show less

      • Senior Associate – Creative Strategy & Special Projects

        May 2024 - now

      • Associate – Digital & Social Strategy

        Jun 2023 - Apr 2024

      • Associate – Culture & Lifestyle

        Mar 2022 - May 2023

      • Junior Associate – Culture & Lifestyle

        Feb 2021 - Feb 2022

      • Associate Trainee – Beauty & Wellness

        Sept 2019 - Jan 2021

  • Licenses & Certifications

    • Certificate in Design Thinking (PCDT)

      Singapore Polytechnic
      Jan 2020