Amanda Lillemoe

Experience

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  Minneapolis downtown council

  Jun 2002 - Aug 2002

  Event Coordinator Internship

  The summer of 2001 and 2002 worked as an intern on citywide events such as Alive at Five and Tunes at Noon concerts, Jazz Festival, The Minneapolis Aquatennial, The Minnegasco Torchlight Parade, etc. • Lead volunteer teams in two large parade events• Executing logistics for the Minneapolis Queen of the Lakes program

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  Seagate Technology

  Jan 2003 - Jan 2004

  Administrative Assistant

  This temporary employment position supported the international employee-training department. Duties included: administrative tasks, event planning, logistics coordination, and contract negotiation.

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  Jostens

  Jun 2004 - Dec 2014

  Responsible for developing solutions to drive consumer awareness and engagement around Jostens product offerings, ultimately driving positive yearbook buy-rate. • Our team developed and implemented a yearbook marketing program that made it easy for sales reps to set prices and campaign dates for their schools to sell yearbooks online at Jostens.com. This system sent automated emails and printed flyers with correct information. This system improved yearbook pricing and enrollment across the company. Emails increased buy-rate.• Oversee market research for consumer message testing• Contribute to Social Media marketing effort for yearbook consumers: • Manage creation/messaging of consumer facing commercials Show less Develops, implements and leads meeting/event strategies for Jostens.• Lead teams in the development of convention and tradeshow event marketing strategies. • Manages the entire meeting/event strategy, logistics, and implementation process.• Collaborating with people at all levels of the organization to develop budgets and audit/reconcile billing• Lead special projects to create innovative event solutions.• Proficient in managing multiple projects and meeting deadlines • Highly detail-oriented to ensure project specifications are met • Adaptable to high-pressure situations and time constraints Show less

  • Consumer Marketing Manager

    Apr 2013 - Dec 2014

  • Senior Merchandising Specialist

    May 2012 - Apr 2013

  • Event Planner

    Jun 2004 - May 2012
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  Minnesota Events & Marketing

  Dec 2014 - Oct 2018

  Event Planner & Marketing Consultant

  Started a consulting company for events and marketing. I built the website www.minnesotaevents.me and worked on several projects during this time:• Jostens contracts: created Salesforce training videos, completed consumer marketing pilot for enhancing an existing GTM strategy for an existing product, worked as an event brand manager on an annual business meeting for the new CEO.• Social media consultant for www.nextprecisionmarketing.com

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  Jostens

  Oct 2018 - Nov 2022

  Lead the strategy and implementation of prospect marketing (B2B) for the $200M yearbook business and $20M small book business. Oversaw marketing automation email strategy, direct mail, blog and form creation. Managed 3-person team.• Editor and chief of the FSEA Award Winning 2022 Jostens Look Book, https://bit.ly/2022JostensLookBook • By adding personas to automated marketing emails and adding a prospect blog and forms to Jostens.com, the B2B digital ecosystem evolved, resulting in a 12% increase in email open rates and a 2% increase in CTR.• Product management of the Yearbook Plus digital addition to the printed yearbook. Executed product enhancements, rep training, and managed a $200k budget for print, digital, video, and social marketing campaigns.- Salesforce Marketing Cloud and Salesforce for lead generation email marketing.- DOTcms for website and blog content management.- Use Monday.com and Wrike for project management Show less Responsible for creating and executing marketing strategies that increase the consumer buy rate of yearbooks. Lead the strategy and implementation of go to market (B2C,B2B2C) for the $200M yearbook business. This included overseeing paid social strategy, email strategy ($45M channel rev), direct mail, and ecommerce. Managed 3-person team.• The COVID pivot campaign, which began with school closures in 2020, quickly implemented consumer campaigns, specifically email, resulting in 24% growth in unit sales during Q2 and Q3.• eCommerce upsells were driven by end-to-end new product development, management, and marketing, resulting in an additional $1.4 million in sales the first year. • Our team released yearbooksigning.jostens.com in response to COVID; I oversaw the site's two-month marketing push, which resulted in 225K registered users. Show less

  • Sr. Manager, Customer Experience and Net Account Growth

    Aug 2021 - Nov 2022

  • Sr. Manager, Consumer Marketing

    Oct 2018 - Aug 2021
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  Timesavers, LLC

  Apr 2023 - Nov 2024

  Director Customer Experience

  In my role as Director Customer Experience at Timesavers, I led the team in designing exceptional customer journeys, ensuring seamless end-to-end experiences. By collaborating across functions, we created enduring connections and exceptional value for our customers.• Leveraged market research to design email journeys, boosting customer retention• Pioneered Salesforce integration with customer service tools for enhanced service• Empowered a high-performing team of 10 using EOS and Giant tools Show less

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  August Ash

  Nov 2024 - now

  Digital Marketing Director

  As the Director of Digital Marketing at August Ash, I lead strategy development, manage a high-performing team, and focus on ensuring client satisfaction while aligning digital strategists to achieve the best results for client marketing goals.Lead digital marketing strategy development, fostering cross-functional collaborationAmplify market presence through innovative, data-driven campaignsExecute strategy in HubSpot, Salesforce, SEO, and paid ads for marketing successBoost engagement, conversions, and ROI through data-driven strategiesManage a four-person teamManage client accounts, aligning strategies with business objectives Show less