Nikita Abbaspour

Experience

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  Growing Scholars Montessori

  May 2004 - Aug 2007

  Teacher/Front Desk Assistant

  Designed the "Horns for Heart" campaign to raise awareness and increase student knowledge about the risks of heart diseaseOrganized various events to further student involvement in the campaignMaintained strong communication ties throughout the organization in order to ensure a smooth campaign plan as the project managerMay 2004- Growing Scholars; Aided children from Kindergarten to Fifth grade in their daily activities Assisted Director with checking class ratios, designating break times, answering the phone, talking to current and prospective parents, and giving tours of the facilityMediated conflicts between staff members Show less

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  The University of Texas at Austin

  Aug 2008 - Jun 2010

  Student Assistant - ITS department

  Processed work orders and vehicle logs for all faculty computer repairs Assisted accounts receivable in processing checks sent to the universities ITS department

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  American Heart Association

  Jan 2009 - May 2009

  INTERN

  Designed the "Horns for Hearts" campaign to raise awareness and increase student knowledge about the risks of heart diseaseOrganized various events around campus to further student involvement in campaign Maintained strong communication ties throughout the organization in order to ensure a smooth campaign plan as the project manager

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  Kraft Foods Group

  Jun 2009 - Jun 2010

  Oscar Mayer Brand Ambassador: Wienermobile Spokesperson

  Executed the largest Oscar Mayer wide marketing campaign at over $50 million; assisted in securing over 150 million media impressions nationwide Wrote and distributed press materials; successfully pitched TV, print and radio in local markets on a weekly basisPlanned and executed promotional events for corporations, sports teams, local communities, retail stores and nonprofit organizations for up to 100,000 consumersDesigned recruitment presentations and guest lectured in over 10 classes at communications courses at University of Florida and Florida International University Authored entries on Oscar Mayer's Hotdogger Blog; managed Oscar Mayer's social media efforts such as Twitter, Facebook, and BriteKiteMYEDU Show less

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  MyEdu

  Aug 2009 - May 2010

  CAMPUS RELATIONS INTERN

  Assisted Vice President of Marketing to create and implement a new social media network Created various programs to increase awareness of the new brand image of the company Aided the campus relations sector in the hiring of new employees, managed current campus representatives, and organized internal databases

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  It Works! Global

  Jun 2011 - Jun 2013

  Digital Media Specialist

  Was responsible for setting the overall direction of, and leading the marketing efforts for the company by successfully leveraging social media in innovative ways to increase company revenue Actively managed and wrote all content for all of It Works! social marketing sites primarily: Facebook, Twitter, Blogger, Pinterest; Worked with a heavy focus on actively engaging the userIncreased Social Media presence by over 500% in one year (Over the course of the 2 years under my able leadership, Facebook increased from 10,000 fans to its current 150,000)Worked closely with the Graphics Design Team, Public Relations Team, and Customer Service Team for social media needs Proficient in Facebook insights and other social media tracking tools (Hoot Suite, Klout, Analytics, etc.) Attended and helped plan monthly corporate events; executed all social media strategies at the events along with working with photography and AV team at times Show less

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  Feld Entertainment

  Oct 2013 - Dec 2016

  Senior Public Relations Coordinator

  Assisted the Director of Public Relations in launching the new Feld Entertainment tour Marvel Universe LIVE!Key planning member with agencies across the country to launch and support Public Relations efforts for Marvel Universe LIVE!Oversees the Social Media aspect of all Disney Public Relations on Facebook, Twitter and Instagram.Works closely with the brand and marketing teams to ensure that the Disney and Marvel brands are always protected.Manages relationships with colleagues across the country to ensure weekly Disney and Marvel Public Relations events go as planned. Show less

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  Valet Living

  Jan 2017 - Feb 2024

  •Develop a proactive, integrated internal communications strategy for 8,000+ associates with narratives that increase associate engagement and Valet Living’s unique business model •Build and oversee the execution of an integrated external communications plan targeting trade and business press and the multifamily audience•Drive communications efforts spanning executive communications, proactively identifying key issues, messaging to external stakeholders and more• Act as a strategic advisor through crises and drive the company towards effective communications strategies and flawless execution •Compose, research and edit communications material, including press releases, advertorials, blogs, talking points, speeches etc., for executives and trade publications about Valet Living’s product, client and associate achievements Show less •Lead all public relations efforts, resulting in 100+ media placements, 1.9B impressions and $170M in ad value, including national placements in CNN, Forbes, Fortune, Units, Apartment Therapy, and TV appearances on Fox News and Yahoo!•Pioneer of new digital lead-generation tactics resulting in $250K+ in revenue•Oversee all company-wide communications, including COVID-19 messaging, acquisitions, client and resident notifications, severe-weather updates and social notices•Engage with cross-functional teams for communication efforts as crisis communications lead•Liaise between marketing and sales team to coordinate major partnership announcements and promote competitive campaigns•Work across departments to manage the evolvement of the ValetLiving.com website, including SEO, AdWords, e-commerce, client and resident support tools, content and layout and functionality that furthers Valet Living’s business objectives•Manage multiple agency relationships, including our website, AdWords, public relations agencies and oversee the Digital Marketing Manager position•Responsible for enhancing Valet Living’s social media strategy and online reputation to build brand equity, generate new revenue resulting in a more than 200% increase on social media channels and increased Google rating by 122% •Orchestrate sustainability-related events while also managing the relationship with Brand Ambassador, Ryan Hickman•Manage the implementation of an annual survey resulting in Valet Living being named a Tampa Bay Times “Top Workplace” five years in a row•Assisted the CMO in the company rebrand from Valet Waste to Valet Living during the implementation phase, including brand architecture development, contributing to a 21% shorter sales cycle•Drive company-wide engagement through Workplace platform, from implementation to management, to connect more than 8,000 full-time and part-time associates nationwide while garnering organic content for public relations and social media platforms Show less -Leads all public relations functions for the company -Responsible for creating, implementing and monitoring the social media strategy-Elevates and manages Valet Living’s online reputation and responsible for increasing Google rating by 122% from a 1.8 to a 4.0 rating -Content creator voice of Valet Living authoring blog posts, press release and social media posts -Crisis Communications lead for all Valet Living crisis’ -Lead marketing team member for the launch of Valet Living Home – Valet Living’s innovative mobile application for residents -Implemented and currently manages internal communications platform, Workplace, to help connect over 5,500 full-time and part-time associates nationwide while garnering organic content for public relations and social media Show less

  • Senior Director of Communications

    Apr 2022 - Feb 2024

  • Director Of Public Relations and Social Media

    Feb 2019 - Apr 2022

  • Manger Of Public Relations and Social Media

    Jan 2017 - Feb 2019
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  Modivcare

  Apr 2024 - now

  Vice President of Strategic Communications