Abhishek Pathak

Experience

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  Amazon.In

  May 2014 - Dec 2015

  Programme Support Associate

  To provide prompt and efficient service to Amazon sellers and a quick solution about their issues and queries, as a positive and professional always portrayed in a positive light and maintaining effective management of sensitive issues, Logical reasoning and data interpretation skills actively through the appropriate channels, including suggested improvements in solution and to identify trends.

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  Smaaash Entertainment Pvt. Ltd.

  Apr 2016 - Feb 2018

  • Executive SCM

    Apr 2017 - Feb 2018

  • Supply Chain Management

    Apr 2016 - Mar 2017
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  E-Definers Technology (EDTECH)

  May 2018 - Dec 2018

  SEO Executive

  Managing Client's SEO projects. Practicing the various tactics of Off Page SEO. Classifieds, Social Bookmarks, Web 2.0, Blogs, Articles, Press Releases, Podcasts, Infographics, Presentation slides and the activities list is long. Keeping an eye to identify the best way for getting high quality and authoritative backlinks.On other hand nourishing my On Page SEO, Voice search optimization, video optimization, Google Ads and Social Media Marketing skills through self learning and practicing.

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  CloudMynds #DigitalIsPowerful

  Dec 2018 - May 2019

  SEO Executive
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  WhiteVox

  May 2019 - Sept 2020

  SEO Analyst
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  YellowBulbs

  Oct 2020 - Sept 2022

  • Client servicing and account management.• Preparing Competitor analysis and case studies of best marketing moves implemented to achieve the desired outcome.• Preparing proposals for new client acquisition.• Preparing social media calendar with a balance mode of communication.• Staying updated with new trends and updates.• Writing/Briefing copywriters, designers and video editors for the content creation.• Social media postings and listening.• Defining paid marketing strategy and running ads with different objectives to achieve the desired goals.• Achieved more than 57% lowest cost per lead for SaaS, Agrochemical, Education and agricultural clients.• Resolving tech issues, bug fixings, content update on websites.• Creating SEO roadmaps to increase search visibility, CTR and traffic of the websites.• Performing on page, off page and technical seo checks and updates.• Monitoring Google Analytics and Search Console for SEO improvements.• Performing competitive analysis of the clients, suggesting scope of improvements.• Regular monitoring backlinks, Web structure, User navigation, Web interface and SEO audit for improvements. Show less • Defining SEO strategy for clients to increase the search rankings, CTR and web traffic.• Performing competitive analysis of the clients, suggesting scope of improvements.• Execution of On page, Off page, Technical SEO and building backlinks of the assigned projects.• Briefing supportive members in development, designing, and content team for work.• Backlinks monitoring, structure, navigation and SEO audit for improvements.• Using tools and monitoring GSC and GA for SEO improvements Show less

  • Account Manager - Social & SEO

    Sept 2021 - Sept 2022

  • Sr. Executive - SEO

    Oct 2020 - Sept 2021
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  Publisher's Internationalé

  Sept 2022 - Aug 2023

  Account Manager

  • Liaise with Sales team and clients to understand the need and be able to meet expectations.• Led Programmatic Campaigns, Liaise with trading team and work closely with them ensuring the timely launch of the campaigns.• Run campaign pre - launch checks.• Collaborated with cross-functional teams to develop effective strategies and drive results.• Monitored campaign performance, and provided actionable insights.• Create campaign performance reports for clients.• Providing learnings and recommendations out of the campaigns. Show less

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  Havas India

  Oct 2023 - now

  Sr. Executive - Programmatic

  • Oversee and execute the complete process of programmatic advertising campaigns on leading DSPs like DV360, Outbrain, Teads, Spotify, The Trade Desk, Yahoo, and Vistar Media, ensuring seamless and error-free setup, optimization, and delivery.• Analyze key campaign data and performance metrics to assess impact, uncover trends, and provide strategic insights to enhance future campaigns.• Addressing technical issues or discrepancies in campaigns with a solutions-oriented approach, collaborating with internal teams and external partners to ensure smooth and effective execution.• Regular monitoring and optimize campaign pacing, ensuring the most efficient allocation of media spend to achieve the highest return on investment.• Manage all aspects of vendor relations, from contract and terms negotiations to securing competitive media deals, overseeing campaign activation, and ensuring timely delivery and resolution of any campaign issues.• Work closely with media partners to align on campaign objectives, negotiate the best terms, and ensure successful execution and crisis management when necessary. Show less