Adam Birnbaum

Experience

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  AB

  Sept 2010 - Dec 2015

  Digital Marketing Consultant

  Webmarketing consulting : • Website B2B / B2C (Wordpress)• Guidelines / Digital agenda for regulated occupations (paremedic and lawyers).• Guidelines and implementation of a content marketing strategy. • Community management (sport association, 15.000 members).

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  Cabinets d'avocats Chevalier & Barbé

  Dec 2011 - Nov 2013

  Lawyer

  Business law and Insurance

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  LexisNexis France

  Aug 2013 - Aug 2014

  Content editor (software)

  • Creation and enhancement of contents (legal software), • CRM• Webmarketing

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  CGI

  Aug 2014 - Dec 2017

  Head of marketing, EMEA, at Harwell Management (later acquired by CGI)

  Leading the marketing strategy and execution for a consulting firm in a scale phase, banking and insurance market. - Product marketing (packaging, etc), brand, PR- Opening markets in France, UK, Switzerland and Belgium markets 🇫🇷 🇬🇧 🇨🇭 🇧🇪, on the enterprise market. - ABM, digital marketing, SEO, SEA, SMO, inbound and outbond marketing (emailing, newsletter, contenus, etc) > - Digital and knowledge project management (inbound marketing / 150 people)+ 347% traffic, + 200% MQL, +340% revenue Show less

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  Sage

  Dec 2017 - Jun 2022

  Senior Marketing Manager (direct sales, influence & partnerships)

  New customer acquisition on SMB MM markets (SaaS)📊 Demand generation📈 Go to market (direct and indirect sales (partnerships), e-commerce)🕸️ Digital influence and partnershipsCampaign management (digital, media, emailing, phoning, radio) ; project management ; people and agencies management (contents, automation ; data ; CRM) ; funnel building and KPI tracking ; coordination with sales team ; budget management.+400% SQL & SQO, +360% conversions, +17% MRR, +10% new customers, +7% average basket value Show less

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  BigCommerce

  Jun 2022 - Dec 2023

  Head of marketing France & Germany (DACH)

  Developing a Nasdaq quoted leading ecommerce platform presence in continental Europe, and in particular in France, Germany, Austria and Switzerland 🇫🇷 🇩🇪 🇨🇭 🇦🇹 End-to-end planning and execution of the marketing strategy for my territories, across multiple channels such as digital and media, events (online and in-person), content marketing, emailing, podcast and ABM.Operational management of 5 people.📊 Demand generation🎁 Product marketing (ICP, personas, copywriting)🤝 Partner marketing with technology partners and agencies🪢 SDR and sales coordination+ 160% MQL against country targets+ 236% MQL QoQ, + 600% SAL QoQ from partners Show less

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  AB Revenue Network

  Dec 2023 - now

  Founder | Sparring Partner to B2B Leaders as CMO & CRO

  AB – Revenue Experts is my hand-picked network of independent specialists that I mobilize to accelerate my clients’ revenue growth.My role as Fractional CRO & CMO:I temporarily sit on the executive committee of transforming scale-ups and SMBs to drive their end-to-end revenue strategy (marketing, sales, ops).I act as their sparring partner for critical decisions — strategic direction, investment trade-offs, team structure, process design, market positioning, and more.The AB approach:I combine hands-on leadership with the ability to orchestrate the right internal or external experts — marketing, sales ops, growth, data, or sales — exactly when they’re needed. Without the overhead or rigidity of a traditional agency.What I leave behind:A more mature revenue organization, key strategic decisions made, and either strong internal hires or a well-calibrated ecosystem of external experts ready to carry the torch. Show less