Kristin Maffei

Experience

• 

  Oxford University Press

  Jul 2008 - Mar 2015

  Promoted in recognition of exemplary service from editorial assistant to assistant editor in 2010 and from assistant editor to associate editor in 2011.--Managed largest book list in the company, worth over $8.6 million annually--Diversified anthology content by working strategically with peer reviewers and scholars--Created educational ancillary packages to support increased accessibility and revenue--Prepared annual budget and created presentation decks for national sales meetings Show less

  • Advertising & Promotions Associate

    Nov 2013 - Mar 2015

  • Associate Editor

    Jul 2008 - Oct 2013
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  New York University

  Mar 2015 - Sept 2016

  Writer, Office of Advertising and Publications

  --Executed copy strategy for in-house agency to provide communications solutions for undergraduate admissions, global study abroad programs, and university programs--Promoted lucid storytelling through a variety of media, including brochures, prospectuses, direct mail campaigns, web copy, and advertisements--Created compelling content that appealed to diverse audiences while still promoting the university’s academic prestige--Adhered to university-wide visual identity standards in print and digital media to maintain consistent brand and voice in support of the university mission--Wrote engaging articles for the NYU Quarterly, an award-winning admissions magazine with an audience of 150,000 prospective students Show less

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  Dartmouth College

  Oct 2016 - Aug 2018

  Social Media and Digital Content Manager

  --Promoted innovative storytelling through a variety of social media, including Twitter, Facebook, Instagram, and LinkedIn accounts for Alumni Relations--Collaborated across campus to create compelling digital content that appeals to vibrant, culturally diverse alumni audiences while promoting the college’s academic excellence--Launched an online program to leverage our social influencers during the launch of The Call to Lead, a $3 billion campaign for the future of Dartmouth--Grew social media audience by 24 percent to a total of 42,500 followers across platforms, with particularly strong growth on Twitter (60 percent) and Instagram (42 percent) Show less

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  The Tuck School of Business at Dartmouth

  Aug 2018 - now

  --Create print, digital, and event-based marketing campaigns for complete Tuck Executive Education portfolio, including open enrollment, custom, and social impact programs--Lead a team of creative vendors (including writers, designers, and videographers), consultants, and interns to ensure the smooth running of day-to-day marketing operations and precise enactment of annual marketing plan--Administer customer relationship management systems, including Salesforce and Pardot, to ensure efficient outreach and the maintenance of clean data Show less

  • Associate Director, Marketing and Communications

    Jul 2022 - now

  • Assistant Director, Marketing and Communications

    Aug 2018 - Jul 2022