Alfred Pesik

Experience

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  Setiaji Mandiri Megaflex

  Jan 2010 - Jun 2010

  Graphic Designer Intern

  As an in-house Graphic Designer Intern at Setiaji Mandiri Megaflex, a fiber cement company, I contributed to various creative projects supporting internal and external communication efforts. My responsibilities included:Marketing Collateral Design: Designed brochures and banners for in-house events, ensuring alignment with the company’s branding and messaging.Event Photography: Documented company events such as parties, accidents, and monthly check-ins through photography, capturing key moments for internal use and reports.This role allowed me to develop hands-on experience in graphic design and visual communication within a corporate setting. Show less

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  Exquisite Indonesia

  Mar 2013 - May 2013

  Graphic Designer Intern

  During my university internship at Exquisite Indonesia, I contributed to the creation of marketing collateral for various clients, including photographers and a local government company.Creative Design: Designed marketing materials tailored to client needs, ensuring effective visual communication and branding consistency.Client Collaboration: Worked on diverse projects that supported photographers and a local government company, enhancing their promotional efforts through impactful design solutions. Show less

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  Australia China Business Council

  May 2014 - Jan 2015

  Marketing and Media Development

  As a Graphic Designer for ACBC’s New South Wales Branch, I played a key role in designing and developing marketing and promotional materials to support the council's initiatives. My responsibilities included:Marketing Collateral Design: Created visually compelling marketing materials to promote the council's activities and programs.Membership Correspondence: Designed engaging correspondence materials to foster strong relationships with members.Event Materials: Developed event brochures, merchandise, and information booklets to enhance the branding and success of events.Brand Consistency: Designed email footers and other digital assets to maintain cohesive branding across all communications. Show less

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  Engaging Communications

  Feb 2015 - May 2015

  Graphic Design Intern

  In my role at Engaging Communications, I contributed to the creation and development of marketing and promotional materials for a diverse range of clients. My responsibilities included:Creative Design: Designed visually engaging materials such as Flash banners, EDMs, informational booklets, and web layout designs, ensuring alignment with client branding and objectives.

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  FORMCASE INC.

  Dec 2015 - Nov 2016

  Graphic Designer

  As a Graphic Designer at FORMCASE INC., I contributed to the company’s marketing and promotional efforts by delivering creative and strategic design solutions. My responsibilities included:Design and Copywriting: Developed design concepts and copywriting for marketing collateral, including brochures, catalogs, banners, displays, and POP materials, ensuring alignment with the company's branding and messaging.Promotional Support: Assisted in planning and executing promotional activities such as exhibitions, product launches, customer visits, and marketing campaigns to enhance brand visibility and engagement.Sales Team Support: Created visually compelling product presentations to equip the sales team with effective communication tools.Website and Media Management: Managed the company’s website and electronic media platforms, responding promptly to inquiries and ensuring accurate and up-to-date information. Show less

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  PT Impack Pratama Industri Tbk

  Dec 2016 - Jan 2019

  Marketing Communications Supervisor cum Senior Graphic Designer

  In this role, I combined my expertise in marketing communications and graphic design to support the company’s sales and promotional efforts. Key responsibilities included:Creative Design: Developed innovative designs and concepts for sales and promotional materials, including brochures, samples, banners, displays, and POP materials.Promotional Support: Played an active role in organizing and executing promotional activities such as exhibitions, product launches, seminars, customer visits, and other marketing campaigns.Copywriting: Assisted in crafting compelling copy for marketing materials to align with design concepts and campaign goals.Sales Support: Created visually engaging product presentations to equip the sales team with effective tools for client engagement.Campaign Planning: Contributed to planning marketing campaigns by providing input on cost calculations, timelines, resources, and material selection when required.Project Leadership: Led the design, planning, and execution of the booth for Indobuiltech 2018, ensuring a successful and impactful presentation. Show less

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  MOVEN PROJECT

  Feb 2019 - now

  Founder (Web Development & Digital Marketing Division)

  Web Development- Designed and developed both front-end and back-end solutions for a diverse range of web-based applications, ensuring functionality and scalability.- Created high-fidelity prototypes for websites and responsive designs to enhance user experience and accessibility.- Ensured design consistency by adhering to client-specific design systems and branding guidelines.Collaborated on strategies to enhance brand awareness through innovative and visually appealing design solutions.-Stayed updated on the latest trends in UI/UX and web design, integrating cutting-edge practices into projects.Digital Marketing- Managed social media content for multiple clients, including content creation, scheduling, and engaging with audiences by responding to queries and comments.- Planned, executed, and analyzed advertising campaigns across various social media platforms, focusing on ad placements and media buying to maximize ROI.- Developed and implemented strong landing page strategies, tracking key performance metrics to generate actionable insights and improve conversion rates.- Created and executed content marketing strategies that effectively integrated with landing pages to drive engagement and achieve measurable results. Show less

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  Brouhaha Design Studio

  Apr 2022 - Jun 2022

  Creative Project Manager

  As a Creative Project Manager, I thrive in bringing creative ideas to life through streamlined project management. With over 5 years of experience in the industry, I have honed my skills in project planning, scheduling, budgeting, and team collaboration to deliver high-quality projects on time and within budget.Team Leadership: Manage the daily workflow and output of the design team, effectively prioritizing and assigning projects to maximize efficiency and creativity.Guidance and Development: Provide mentorship and leadership on projects, identifying opportunities for team development and implementing tailored training programs as needed.Creative Collaboration: Collaborate with the team to conceptualize and develop compelling design concepts, graphics, and layouts that align with project goals and brand identity. Show less

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  PT. Mitra Manunggal Mahardika (Adelle Jewellery)

  Mar 2023 - Aug 2024

  Digital Media Specialist

  As the Digital Media Specialist at PT. Mitra Manunggal Mahardika (Adelle Jewellery), I'm involved in the development and implementation of comprehensive digital marketing strategies in order to enable the company to achieve significant growth and success.- Performance Marketing Strategy: Planned, forecasted, and executed digital performance marketing campaigns to achieve ambitious growth targets, with a focus on user acquisition and scalability.- Traffic Quality and Cost Efficiency: Ensured the acquisition of high-quality traffic while maintaining cost efficiency, optimizing campaigns to scale seamlessly as needed.- Data-Driven Optimization: Monitored and analyzed campaign performance, leveraging key metrics to ensure relevance to both product and market demands.- KPI Achievement: Consistently met growth and profitability KPIs by refining campaign strategies and execution.- Cross-Functional Collaboration: Worked closely with creative, branding, digital marketing, and online teams to ensure all activities were effectively aligned with overarching growth goals.- Market Alignment: Adapted campaigns to remain relevant to evolving market dynamics, ensuring ongoing resonance with target audiences.Key Achievements:- Successfully scaled campaigns while maintaining cost-efficiency and profitability.- Played a pivotal role in aligning cross-department efforts for unified brand growth. Show less

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  PropNex Realty Pte Ltd

  Aug 2024 - Apr 2025

  Digital Marketer (offshore)

  Strategized and Executed Campaigns: Developed and implemented comprehensive digital marketing strategies for social media platforms to boost brand visibility, engage target audiences, and drive website traffic.Paid Ads Management: Managed and optimized paid advertising campaigns across Facebook, Instagram, Google, and TikTok, ensuring high ROI through continuous refinement and A/B testing.Paid Ads Content Creation and Planning: Conceptualized and designed engaging, platform-specific content aligned with brand voice and marketing objectives, ensuring impactful audience engagement.Market Research and Insights: Conducted in-depth market research to identify target demographics and emerging trends, using insights to refine marketing campaigns and drive better outcomes.Performance Analysis: Monitored campaign KPIs, analyzed results, and delivered actionable recommendations to stakeholders for continuous improvement and growth.Organic Growth Initiatives: Built organic growth strategies through influencer partnerships, user-generated content campaigns, and community-driven initiatives.Collaborative Marketing Efforts: Worked cross-functionally with teams to ensure cohesive and consistent messaging across all channels.Trend Adaptation: Stayed at the forefront of digital marketing trends and leveraged new opportunities to maintain a competitive edge. Show less

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  PT. Mitra Manunggal Mahardika (Adelle Jewellery)

  May 2025 - now

  Digital Advertising Specialist