Lap Stanley Cheung

Lap Stanley Cheung

President of Class Committee

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location of Lap Stanley CheungUnited Kingdom

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  • Timeline

  • About me

    Sports Management Graduate at Loughborough University

  • Education

    • Loughborough University

      2018 - 2022
      BSC Sport Management
  • Experience

    • HKCCCU Logos Academy

      Sept 2017 - Jun 2018
      President of Class Committee

      Provided leadership to the class committee with 5+ sub-committees and 20+ classmates to ensure the smooth running of class activities; led annual class events including Class Concert, Sports Day, Picnic Day, and other team bonding activities; resolve challenges within the class.

    • Loughborough University Coach & Volunteer Academy

      Dec 2018 - Jan 2019
      Event Management Volunteer

      Volunteered for Loughborough University Coaching and Volunteering Academy; supported the delivery of world class events programme in a variety of different role, including the presentation of Loughborough Lightning Netball matches, the vitality professional Netball Super-league.

    • ABERDEEN MARINA CLUB

      Jul 2019 - Aug 2019
      Sport and Recreation Intern

      Responsible for events holding and the communications between customers and employees in a well-known private club in Hong Kong; gained the understanding of how a professional sporting workplace operates; performed tasks for daily accounting and general administration tasks around the office.

    • ChatDaddy

      Jun 2021 - Aug 2021
      Sales and Partnership Intern

      - Identified the next growth market and defined market entry strategies. conducted pilot market research on potential markets- Connected with potential clients with trial usage and identify the best sales angles- Prepared Sales material and case study for presentations.

    • Muchas Lifestyle Company Limited

      Jan 2023 - now
      E-COMMERCE ASSOCIATE

      Oversaw product catalogue management, including product descriptions, pricing, availability, and categorization, ensuringaccuracy and consistency; Monitored website performance, analyze traffic patterns and utilize analytics tools to identify areasfor improvement and implement conversion rate optimization (CRO) strategies; Monitored and analyzed market trends,customer behaviour, and competitor activities to identify opportunities for growth and improvement.

    • Innocept Creations Limited

      Oct 2023 - Jun 2024
      Event and Communication Coordinator

      Developed Targeted Seeding Strategies: Identified suitable targets for product seedings, enhancing brand visibility and ensuring effective product placement in key markets; Authored Press Releases: Crafted compelling press releases for a variety of brands, effectively communicating brand messaging and securing media coverage in top-tier publications; Coordinated Brand Campaigns: Executed brand campaigns, including the lead and development of 2+ advertorials and paid advertisements, to boost brand awareness and engagement across multiple channels; Managed Key Relationships: Maintained strong, productive relationships with journalists, brand representatives, and artist management teams, ensuring ongoing media engagement and favourable brand representation; Assisted 5+ Brand Event Efforts: Coordinated all aspects of event management, including obtaining quotations, developing detailed rundowns, and managing invitation RSVP processes, to deliver seamless and impactful brand events. Show less

  • Licenses & Certifications

    • Fundamentals of Digital Marketing

      Google
      Dec 2019
      View certificate certificate
    • Inbound Sales Certified

      HubSpot Academy
      Mar 2021
      View certificate certificate
    • Go-To-Market: Undergraduate & Masters Asia Virtual Experience Program

      Microsoft
      Jun 2021
    • Frictionless Sales Certified

      HubSpot Academy
      Apr 2021
      View certificate certificate
  • Honors & Awards

    • Awarded to Lap Stanley Cheung
      International Baccalaureate Bilingual Diploma - Jun 2018
  • Volunteer Experience

    • Student Fundraiser for Poppy Appeal

      Issued by Loughborough Students'​ Union on Oct 2018
      Loughborough Students'​ UnionAssociated with Lap Stanley Cheung
    • Bali Service Trip Volunteer

      Issued by HKCCCU Logos Academy on Jul 2017
      HKCCCU Logos AcademyAssociated with Lap Stanley Cheung
    • Event Planning Volunteer

      Issued by Mong Kok Kai Fong Association Chan Hing Social Service Centre on Feb 2017
      Mong Kok Kai Fong Association Chan Hing Social Service CentreAssociated with Lap Stanley Cheung
    • Event Planning Volunteer

      Issued by Watoto Child Care Ministries on Nov 2016
      Watoto Child Care MinistriesAssociated with Lap Stanley Cheung
    • Community Team Leader

      Issued by HKCCCU Logos Academy on Jul 2016
      HKCCCU Logos AcademyAssociated with Lap Stanley Cheung