Lap Stanley Cheung

Experience

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  HKCCCU Logos Academy

  Sept 2017 - Jun 2018

  President of Class Committee

  Provided leadership to the class committee with 5+ sub-committees and 20+ classmates to ensure the smooth running of class activities; led annual class events including Class Concert, Sports Day, Picnic Day, and other team bonding activities; resolve challenges within the class.

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  Loughborough University Coach & Volunteer Academy

  Dec 2018 - Jan 2019

  Event Management Volunteer

  Volunteered for Loughborough University Coaching and Volunteering Academy; supported the delivery of world class events programme in a variety of different role, including the presentation of Loughborough Lightning Netball matches, the vitality professional Netball Super-league.

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  ABERDEEN MARINA CLUB

  Jul 2019 - Aug 2019

  Sport and Recreation Intern

  Responsible for events holding and the communications between customers and employees in a well-known private club in Hong Kong; gained the understanding of how a professional sporting workplace operates; performed tasks for daily accounting and general administration tasks around the office.

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  ChatDaddy

  Jun 2021 - Aug 2021

  Sales and Partnership Intern

  - Identified the next growth market and defined market entry strategies. conducted pilot market research on potential markets- Connected with potential clients with trial usage and identify the best sales angles- Prepared Sales material and case study for presentations.

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  Muchas Lifestyle Company Limited

  Jan 2023 - now

  E-COMMERCE ASSOCIATE

  Oversaw product catalogue management, including product descriptions, pricing, availability, and categorization, ensuringaccuracy and consistency; Monitored website performance, analyze traffic patterns and utilize analytics tools to identify areasfor improvement and implement conversion rate optimization (CRO) strategies; Monitored and analyzed market trends,customer behaviour, and competitor activities to identify opportunities for growth and improvement.

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  Innocept Creations Limited

  Oct 2023 - Jun 2024

  Event and Communication Coordinator

  Developed Targeted Seeding Strategies: Identified suitable targets for product seedings, enhancing brand visibility and ensuring effective product placement in key markets; Authored Press Releases: Crafted compelling press releases for a variety of brands, effectively communicating brand messaging and securing media coverage in top-tier publications; Coordinated Brand Campaigns: Executed brand campaigns, including the lead and development of 2+ advertorials and paid advertisements, to boost brand awareness and engagement across multiple channels; Managed Key Relationships: Maintained strong, productive relationships with journalists, brand representatives, and artist management teams, ensuring ongoing media engagement and favourable brand representation; Assisted 5+ Brand Event Efforts: Coordinated all aspects of event management, including obtaining quotations, developing detailed rundowns, and managing invitation RSVP processes, to deliver seamless and impactful brand events. Show less