
Timeline
About me
Revenue & Margin Growth Manager at The HEINEKEN Company
Education

Addis ababa university
2015 - 2017Bachelor's degree accounting and finance 3.35I have a Bachelor Degree on Accounting and Finance from Addis Ababa University Collage of Business and Economics from school of commerce.

Mekelle university
2017 - 2020Masters business administration and management, general 3.75I have graduated from Mekelle University Collage of Business and Economics by Maters Degree on the field of Business Administration specialization on International Trade
Experience

Dama trade
Jun 2016 - Jul 2016Inventory management cordinator
Zeleman communications, advertising and production
Oct 2016 - Mar 2017Brand ambassador's supervisorI have been working as a Brand Ambassador supervisor being responsible for managing full activation development, setup, communication and reportings.

The heineken company
Sept 2017 - nowResponsible for the delivery of Strategic Business control tasks which mainly includes- Manage and oversee Strategic(SP) and Annual planning(AP) and report to the local and regional management team- Prepare Monthly Business Performance Report(BPR) and report to the regional management team- Oversee monthly P&L and Cash Flow forecasting(Rolling Forecast/RoFo)- P&L and Cash Flow performance reviews- Developing P&VA standard, driving compliancy and monthly correctness of accounts, CC and other dimensions (P&L and BS)- Business partner for the management team and support functions Show less - Coordinate fuel for growth project/Zero Bad Cost: a global lead project that aims to bring efficiency into the operation by changing ways of working to minimize cost so that savings will be invested else where to maximize our topline growth. I was responsible for setting up the team, defining ways of working, identifying inefficiencies, identifying cost saving initiatives, creating alignment with key stakeholders, lead the cost benefit analysis and execution of initiatives. I was able to successfully coordinate and embed € 2.1m cost saving initiatives into the business operation together with the project team.- Embed the newly adapted monthly rolling forecast(RoFo) governance (for both P&L and cash flow) and improve forecast accuracy.- Support the business planning cycle of departments in connection with annual and strategic plan, forecasts and latest estimates.- Standardized and simplified reporting practices by implementing BI Tools and developing BI capabilities locally in order to ensure continuation of improvements.- Business partner for support functions like HR, corporate relations, GM and Finance. Show less My Traineeship program incorporates an active and continuous development of functional competency and management skill. The below are some of my achievements.- Phase I (Supply chain Business Control): In charge of creating a new way of RPM management holdings by distributer, templates/spreadsheets.- Phase II (Commercial Business Control): Creating a reporting and control mechanism of excise duties for stock on hand and intercompany sales.- Phase III (Production site/Brewery): Mainly in charge of two projects; enhance control, embed and setup monthly reporting over raw materials consumption per production order and by brand and make reporting and pass system adjustment if necessary. The second project was to setup analysis module and excel spreadsheet analysis/report for packaging material consumption per SKU by packaging material type.- Phase IV (Accounting and reporting): Mainly in charge of enhancing cost assignment procedure for imported items and improve cash management in system and ways of working. In addition was able to develop the first sales volume report by Power BI for the OpCo. Show less
Revenue Manager
Jun 2024 - nowSenior Strategic Business Analyst
Jun 2023 - May 2024Senior Business Analyst at The HEINEKEN Company
Oct 2021 - May 2023Business Analyst
Feb 2021 - Sept 2021Junior Business Analyst
Apr 2019 - Feb 2021Managment Trainee
Sept 2017 - Mar 2019
Licenses & Certifications

International financial reporting standard (ifrs)
Addis ababa universityJul 2017- View certificate

Heineken's five foundational digital pillars
The heineken companyDec 2021 
Lean six sigma yellow belt certification
The heineken companyJan 2020
First line managers training
Rework inc.Nov 2021
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