Experience

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  Coca-cola amatil

  Apr 1995 - Aug 2002

  • Area Sales Manager

    Mar 1999 - Aug 2002

  • Sales Representative

    Apr 1995 - Mar 1999
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  Coca-cola hbc

  Aug 2002 - Dec 2016

  Design & implement the best segmented distribution model, resulting in acceleration of revenue growth by approving customer service at optimal cost. Main activities Distribution model: 1.Distributors management revising 2.Sales Force effectiveness 3.Numeric distribution assessment Trade marketing activites: 1.Customer hierarchy & Trade Channels optimization 2.Market research development and management (price monitoring,market execution, outlet census) Change Management plan creation and implementation Commercial policy development and coordination Show less Right Market Execution Daily implementation Tell Sell & Business developer distribution model implementation Development of merchandising strategy Customer and Market segmentation Short description of the solutions: Right Sales Force visit frequency settlement Warm & Cold Space management Sales Performance Management Market research development (price monitoring, market execution)Hellenic Good Morning Meeting ( Right Daily KBIs management ) Development of merchandising approach in KA (strategy,schedule,reporting,system control,visit effectiveness ) Change Management plan creation and implementation Show less South Region Main responsibilites:Managing 4 branches (Crimea, Kherson, Mykolayiv and Odessa with team of 210 people). Sales and Marketing strategy development and implementation, Sales Forecast planning, Direct and Indirect distribution management, Modern trade development.EBITDA Management, Assets Efficiency Management.Creation of Regional annual business plan (Sales, Finances, OPEX, Marketing activities)Establish rapport with Key Customers and Business partners, Distributors management. Main achievements: 2008 - 2009 FY Results of Region Volume growth +20 % vs. LY (+5% vs. BP), Total country growth +6% vs. LY (- 3% vs. BP) ND growth +7,4p.p, total country growth +5,6p.p MS growth +5,1p.p, total country growth +2,2p.p Sales Volume Forecasting 90% Show less Crimea Branch (Simferopol, Sevastopol)Main responsibilities:Managing team of 56 people (32 in sales), 4 departments: Sales, Distribution, Warehouse and Administration.Sales targets planning, SR and ASM team couching, implementation of pricing and promotion strategies, controlling market execution, developing key accounts in modern trade.Main achievements: 2007 FY Results of Branch Volume growth +35% vs. LY (+2% vs. BP), Total country growth +24% vs. LY (+1% vs. BP) Active Customers base growth +15% Distribution scheme redevelopment Show less Kherson (Kherson, Mykokayiv) Main responsibilities:Managing team of 27 people (15 in sales), 4 departments: Sales, Distribution, Warehouse and Administration.Sales targets planning, SR and ASM team couching, implementation of pricing and promotion strategies, controlling market execution, developing key accounts in modern trade, Distributors management.Main achievements: 2006 FY Results of Branch Volume growth +41 % vs. LY (+5% vs. BP), Total country growth +32% vs. LY (+1% vs. BP) Active Customers base growth +20% Engagement Index increased by +5p.p Show less

  • FMCG expert at Route to Market

    Jan 2014 - Dec 2016

  • EATB International Project Manager

    Jan 2010 - Jan 2014

  • Region Sales Manager

    Apr 2007 - Jan 2010

  • Branch Manager

    Dec 2006 - Apr 2007

  • Branch Manager

    Aug 2002 - Dec 2006
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  Bayer crop science

  Feb 2017 - now

  Commercial excellence manager

  Strengthen Customer Marketing concept by clarifying roles and responsibilities, fostering cross functional cooperation/communication and developing consistent customer interaction strategy across entire organization. Commercial Policy development, including commercial terms for distributor and customer. Definition of country Go To Market and channel strategy. Implementation of new distribution model - Agency model. Lead the integration process of Bayer & Monsanto in commercial & marketing departments. Sales Force efficiency management. Show less