Experience

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  Image pr

  Oct 2014 - Oct 2014

  Pr internship
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  Centrade

  Feb 2015 - Mar 2015

  Weeks of work - advertising school

  A dynamic learning experience at Centrade Bucharest. Immersive courses held by industry specialists on E2E agency flow, followed by practical projects. - Client Service - Strategy - Creation - Online - Social Media - PR - BTL - Audio / Video - DTP - Media - Presentation Skills

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  The heineken company

  Apr 2017 - May 2021

  Managed 3 of the most valuable Romanian beer brands, leading cross-functional projects of +30 people. My most cherished accomplishments include: • Brand repositioning and a full brand & packaging redesign in 2019.• New product development and launch campaign.• Development of communication campaigns (three 360° campaigns, including brand and media budget management).• Annual brand planning.• Portfolio strategy optimisation to drive volume and profitability.• Strategic planning and brand profitability management.• Managing national consumer promotions, working with cross-functional teams.• Collaborating with fantastic creative teams to create synergies that support long-term brand growth. Show less I was invested with managing a pioneering beer segment in Romania, including premium beer brands with diverse taste profiles.Focusing on a niche consumer market, I gained specialised brand-building experience, particularly in BTL (below-the-line activities such as brand activation at events and dedicated event planning), as well as category-shaping knowledge.I proactively organised company events and conferences with over 500 attendees and directed BTL strategies & consumer activations for our brands at a world-renowned Romanian music event. Show less

  • Brand Manager

    Jan 2019 - May 2021

  • Junior Brand Manager Desperados

    Mar 2018 - Dec 2018

  • Marketing Management Trainee

    Apr 2017 - Mar 2018
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  Audiotribe.ro

  Jun 2021 - now

  Chief marketing & growth officer

  • Launched Romania's first audiobook service and spearheaded communication campaigns to establish a new market.• Developed the annual strategic brand and marketing plan, leading to YoY double or even triple digit growth. • Designed the digital ecosystem in collaboration with one of Europe’s leading streaming companies, including the app.• Acted as Product Owner, managing the product development roadmap and aligning business goals with user needs.• Collaborated with tech partners to define and prioritize app features, UX improvements, and platform functionalities for both B2C and B2B segments.• Designed and managed all growth programs focused on customer acquisition, retention, and brand loyalty — with full accountability for core performance metrics like CAC, CLV, ARPU, MRR, and churn.• Owned the creative and strategic process for campaigns — from product selection and briefing to design oversight and A/B testing. Managed PPC (Meta, Google) to boost acquisition and deliver strong ROI.• Established strong partnerships with publishers, B2B clients and media collaborators. • Established and guided the marketing department, fostering collaboration and strategic growth. Show less