Experience

• 

  Upwork

  Jun 2015 - Sept 2016

  Translation specialist

  • Worked with Oceansation, a festival/event company building marketing proposal• Translated and proof-read an appropriate 300 pieces of an adult, medical, technical contents, marketing articles, websites, coding, and works of literature from Russia, UK, US, Singapore, Uruguay, and France.

• 

  Tickled media

  Sept 2015 - Dec 2019

  ACHIEVEMENTS:• Led branded content strategy on 20+ projects with a cumulative value of over US$ 400,000, on time, and within budget, with a team of up to 10 people.• Achieved 490% target growth by developing and leading content strategy, direction, and content development• Grew organic SEO traffic by 763% by shoring up foundational systems and facilities to be best-in-market • Boosted page view and database by 729% within the growth-critical market by replacing the failing one-size-fits-all strategy with a new team of local experts to lead on-the-ground localization efforts.RESPONSIBILITIES: • I was responsible for leveraging market data to develop, implement, and execute vision, standards, systems, and best practices for all content strategies, creation, distribution.• I supervised all content team members; be an arbiter of best practices in grammar, writing, and style• I conducted periodic competitive audits, mapped out the content strategy, and supervised content inventories and matrices maintenance.• I drove and inspired creative creativity that achieves results and articulates and sells these big ideas to senior leadership. I was also responsible for ensuring all content is on-brand, consistent, and optimized for search and user experience for all channels of content• I also established a workflow for requesting, creating, editing, publishing, and retiring content and implementing an appropriate CMS. Show less ACHIEVEMENTS:• Implemented a streamlined production process and requirements, resulting in a 70% reduction in turnaround time among writers and editors.• Upgraded content strategy and direction and improved the quality, readability, spelling, and grammatical errors of 5,000+ SEO articles.RESPONSIBILITIES:• I prepared, rewritten, and edited writing to improve readability, spelling, punctuation, and grammatical errors• I planned and developed the contents of publications according to the publication's style, editorial policy, and publishing requirements.• I supervised and coordinated the work of writers and other editors. Show less

  • Head Of Content

    Feb 2017 - Dec 2019

  • Senior Editor

    Feb 2016 - Feb 2017

  • Content Writer

    Sept 2015 - Feb 2016
• 

  Hello health group

  Jan 2020 - Aug 2021

  Head of content // editor-in-chief

  ACHIEVEMENTS:• Led and orchestrated over 14+ client projects, with a cumulative value of over US$ 200,000.• Grew organic SEO traffic by 1600%, boosted page view and database by 1400%, and achieved 330% YoY growth in segmentized registered users by shoring up foundational best practices.• Built sustainable systems, Ways of Working (WoW), and Editorial guidelines to increase the publishing quality of nearly 15,000 Malay SEO content.• Established an unrivaled presence as no #1 digital healthcare website in Malaysia, securing prominent national television coverage.RESPONSIBILITIES: • I communicated Hello Health's vision, mission, and values while collaborating with senior leadership to develop audience and content strategies. I utilized my local expertise for user-centric plans.• I led cross-functional teams, fostering growth and development, and established processes to enhance productivity and quality.• I implemented and optimized content operations, ensuring compliance with quality standards. As a gatekeeper, I oversee content review and publication.• I analyzed data to optimize processes and team performance. I ensured our team collaborated on data-driven content and audience growth plans with the Marketing team.• I supported client content plans and campaign delivery and monitored and improved campaign performance through structured reviews. Show less

• 

  Freelance

  Sept 2021 - Apr 2022

  Content strategist // seo specialist

  I helped brands combine science and creativity to create content marketing experiences that thrive in the real world.With my experiences, I was accountable for handling all SEO activities such as: • Conducting SEO classes for beginners/content teams• Generating optimization strategies that increase the company's search engine results rankings• Executing tests, collect and analyze data and results, identify trends and insights • Optimizing copy and landing pages for search engine marketing• Performing constant keyword discovery, expansion, and optimizationAs a high-level thinker, I focused on developing content strategies based on a company's or client's business objectives and a customer's or end user's needs. With my analytical abilities, I gathered key business and user insights and applied them in strategic planning to create a long-term vision. Show less

• 

  Hello health group

  Apr 2022 - May 2024

  ACHIEVEMENTS:• Led extensive SEO audits for renowned clients such as Reckitt, Bayer, GSK, MSD, IHH Healthcare, and Assunta Hospital, providing comprehensive insights and recommendations for improving search engine rankings and visibility.• Crafted best practices for new e-commerce pillars in 2 months, driving performance optimization, maximizing online visibility, and ensuring increased traffic and conversions upon launch.RESPONSIBILITIES: • Led the development of regional SEO strategies, including keyword research, on-page and off-page optimization, technical SEO, and local SEO efforts to improve search engine rankings and visibility.• Collaborated closely with regional and local teams, including marketing, product, data, and tech teams, to integrate content and SEO strategies into broader business initiatives.• Collaborated with the regional commercial leadership team to create client SEO content plans and strategies and support the execution and performance assessment of these campaigns. Show less ACHIEVEMENTS:• Led content strategy, production, and management for nine websites, driving in total: 74% registered users, 42% unique users, 12% page views, 79% expert engagement, and a 45% production efficiency YoY growth.• Established Hello Sehat Indonesia and Hello Bacsi Vietnam as SEA's sole trusted medical website with AACI America's Trust Certificate, setting internal content standards and best practices.• Organized the Global Diabetes Walk with World Diabetes Foundation, achieving an 80% increase in category readership, 650 survey participants, and 100 walk participants.• Implemented content best practices for 1,000+ AI-generated articles, boosting content production efficiency by 20% and achieving 75% accuracy on the content automation system.• Enhanced E-EAT's topical authority through mind map designs for 13/29 categories, boosting visibility, credibility, and Google rankings.• Developed and led investor pitch materials, including audience strategy pitch decks, financial models, and supporting documentation.RESPONSIBILITIES: • I collaborated directly with the Chief Digital Officer, Country Editors in Chiefs, and key regional and local stakeholders to formulate and communicate the audience and content strategy for the local business.• I worked closely with the Growth Analytics team and Regional Head of SEO to conduct comprehensive market analyses, competitor assessments, and industry landscape evaluations to derive insights that inform the audience strategy.• I applied my deep understanding of audience preferences, behaviors, and needs, gained from local expertise, to craft a holistic and engaging user experience for prospective audiences.• I recruited, onboarded, and led content, creative, and medical professional teams, providing guidance, support, and training to foster personal and professional growth. Show less

  • Regional Head of Content & SEO

    May 2023 - May 2024

  • Regional Head of Content

    Apr 2022 - Jun 2023
• 

  Brighttail

  May 2024 - now

  Director, seo & content