Maria Filatova

Maria filatova

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location of Maria FilatovaBerlin, Berlin, Germany
Followers of Maria Filatova3000 followers
  • Timeline

  • About me

    Results-Driven Lead in Internal Communications | Expert in Marketing & Employer Branding

  • Education

    • Государственный университет управления (гуу)

      -
      Specialist international business faculty

      Specialization in marketing within the International Business FacultyDiploma topic: marketing strategy for launching a baby cosmetics brand Hipp on a new market.

  • Experience

    • Hipp-gruppe

      Jul 2004 - Aug 2004
      Marketing internship

      This internship stirred up my interest in marketing and provided me with practical insights into the dynamic world of marketing within the baby food industry.

    • Gfk boutique research

      Jan 2006 - Jul 2006
      Research intern
    • Mindshare

      Feb 2008 - Jan 2008
      Media planning intern
    • Db schenker

      Apr 2008 - Jan 2009
      Marketing manager

      Was responsible for running exhibitions. As well took part in a sports event logistic project for UEFA Champions League Final Moscow 2008.

    • Zao militzer & muench

      Jan 2010 - Jul 2012
      Marketing manager

      Was responsible for marketing research.

    • Hubert burda media

      Nov 2012 - Feb 2013
      Marketing manager

      Did a general analysis of the press distribution market.

    • Condé nast russia

      Jan 2013 - Jun 2016
      Marketing manager

      I actively planned barter campaigns for seven renowned magazines, including Vogue, GQ, Glamour, Allure, Tatler, AD, and CNTraveler. I coordinated with publishers and agencies, preparing personalized media plans, facilitating client presentations, managing promo-expenditure accounting, reviewing promo-layouts, and overseeing document flow.

    • Di telegraph

      Jul 2016 - Jan 2018

      Achieved a remarkable 56% increase in coworking space occupancy through effective event planning, collaborations, partnerships, and sponsorships, with an average resident lifecycle of 1.5 years. Successfully organized 39+ engaging offline events, reaching a total audience of 22,000 attendees. Managed media, social media, and email marketing activities. Implemented an efficient online platform for smart office and coworking space management. Additionally, played a key role in preparing the company for a successful acquisition deal with Rent24, a prominent German company. Weniger anzeigen

      • Marketing Director

        Aug 2017 - Jan 2018
      • Marketing and Communications

        Jul 2016 - Jul 2017
    • Freelance and independent projects

      Nov 2017 - Jan 2021
      Freelance and independent projects

      I work hand-in-hand with entrepreneurs and startups helping them to scale their business by using a variety of individual approaches. I have a business development mindset where communications directly contribute to business objectives.My professional experience has provided me exposure to a variety of client brands, strategic goals, and the opportunity to collaborate with an interdisciplinary group of clients and vendors.

    • Wineq

      Jan 2019 - Jun 2019
      Crisis marketing executive

      I strategized the development and promotion of the WineQ brand and school, conducting in-depth market analysis, needs identification, product assessment, competitor evaluation, and target audience research. By implementing a new grid of school products, we successfully resolved the crisis and achieved a positive turnaround in performance and reputation.

    • Uralsib

      Jun 2021 - Apr 2024
      Head of internal communications

      I successfully built and mentored a strong 6-person communication team, facilitating the growth of three members from junior to senior roles.Collaborating with the marketing team, we launched an HR-brand rebranding process, establishing a strong employer reputation and creating a values-aligned workplace. Along with my team, designed and implemented an internal media platform tailored to the needs of 9000 employees, publishing 400+ diverse types of content and reaching 500K+ views annually. Additionally, we created a strategy and launched an internal Telegram-channel for HR-brand promotion, achieving 3500+ followers, 200+ posts, 300K views, and 3K shares annually. Furthermore, we developed an internal HR-brand and exclusive C-suite tone of voice, infusing it into captivating corporate photography sessions and aligning our visual narrative. Weniger anzeigen

  • Licenses & Certifications

    • Wset level 2 award in wines and spirits

      Wine & spirit education trust
      Apr 2019
      View certificate certificate