Experience

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  Hipp-gruppe

  Jul 2004 - Aug 2004

  Marketing internship

  This internship stirred up my interest in marketing and provided me with practical insights into the dynamic world of marketing within the baby food industry.

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  Gfk boutique research

  Jan 2006 - Jul 2006

  Research intern
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  Mindshare

  Feb 2008 - Jan 2008

  Media planning intern
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  Db schenker

  Apr 2008 - Jan 2009

  Marketing manager

  Was responsible for running exhibitions. As well took part in a sports event logistic project for UEFA Champions League Final Moscow 2008.

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  Zao militzer & muench

  Jan 2010 - Jul 2012

  Marketing manager

  Was responsible for marketing research.

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  Hubert burda media

  Nov 2012 - Feb 2013

  Marketing manager

  Did a general analysis of the press distribution market.

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  Condé nast russia

  Jan 2013 - Jun 2016

  Marketing manager

  I actively planned barter campaigns for seven renowned magazines, including Vogue, GQ, Glamour, Allure, Tatler, AD, and CNTraveler. I coordinated with publishers and agencies, preparing personalized media plans, facilitating client presentations, managing promo-expenditure accounting, reviewing promo-layouts, and overseeing document flow.

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  Di telegraph

  Jul 2016 - Jan 2018

  Achieved a remarkable 56% increase in coworking space occupancy through effective event planning, collaborations, partnerships, and sponsorships, with an average resident lifecycle of 1.5 years. Successfully organized 39+ engaging offline events, reaching a total audience of 22,000 attendees. Managed media, social media, and email marketing activities. Implemented an efficient online platform for smart office and coworking space management. Additionally, played a key role in preparing the company for a successful acquisition deal with Rent24, a prominent German company. Weniger anzeigen

  • Marketing Director

    Aug 2017 - Jan 2018

  • Marketing and Communications

    Jul 2016 - Jul 2017
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  Freelance and independent projects

  Nov 2017 - Jan 2021

  Freelance and independent projects

  I work hand-in-hand with entrepreneurs and startups helping them to scale their business by using a variety of individual approaches. I have a business development mindset where communications directly contribute to business objectives.My professional experience has provided me exposure to a variety of client brands, strategic goals, and the opportunity to collaborate with an interdisciplinary group of clients and vendors.

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  Wineq

  Jan 2019 - Jun 2019

  Crisis marketing executive

  I strategized the development and promotion of the WineQ brand and school, conducting in-depth market analysis, needs identification, product assessment, competitor evaluation, and target audience research. By implementing a new grid of school products, we successfully resolved the crisis and achieved a positive turnaround in performance and reputation.

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  Uralsib

  Jun 2021 - Apr 2024

  Head of internal communications

  I successfully built and mentored a strong 6-person communication team, facilitating the growth of three members from junior to senior roles.Collaborating with the marketing team, we launched an HR-brand rebranding process, establishing a strong employer reputation and creating a values-aligned workplace. Along with my team, designed and implemented an internal media platform tailored to the needs of 9000 employees, publishing 400+ diverse types of content and reaching 500K+ views annually. Additionally, we created a strategy and launched an internal Telegram-channel for HR-brand promotion, achieving 3500+ followers, 200+ posts, 300K views, and 3K shares annually. Furthermore, we developed an internal HR-brand and exclusive C-suite tone of voice, infusing it into captivating corporate photography sessions and aligning our visual narrative. Weniger anzeigen