
Timeline
About me
Associate Director @ Northeastern | Marketing, Communications, Social Media, Public Relations
Education

East greenwich high school
2008 - 2012
Northeastern university
2012 - 2017Bachelor of arts, media and design communication studies, public speaking and buisness minorActivities and Societies: Peace Through Play Director of Events and Recruitment Executive Board, Entrepreneurs Club Director of Husky Start-up Challenge, Husky Start-up Challenge Finalist Student Alumni Association, Mayor of Huntington Avenue Finalist Citizen School Apprenticeship Teacher

Boston university
2014 - 2014Emt basic
Experience

Peace through play
Sept 2012 - Jan 2014Director of events and recruitmentGenerated increased interest and membership in Peace Through Play.Collaborated with University Officials to host events and fundraisers.Engaged community partners in fundraising and service opportunities.Represented the executive board through public speaking abilities.Researched and organized Peace Through Play fundraising opportunities.

Northeastern entrepreneurs club
Jan 2014 - May 2014Director of husky start up challengeOrganized event details, as well as lead day of event logistics for Demo Day.Recruited program participants and event attendees. Connected with speakers, exhibitors, and community leaders in the entrepreneurship industry. Planned and taught lessons on key concepts of entrepreneurship and early stage business development.
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Healthcare systems engineering institute of northeastern university (hsye)
Jan 2014 - May 2017Communications and eventsDeveloped editorial calendar for social platforms, execute social media posts daily. Created content, designed, and published quarterly newsletter. Planned and executed meetings and events. Organized and maintained documents, reports and information in an useful and efficient manner.See Company Bio; http://www.hsye.org/people/facultyandstaff.html#basso

Reebok
Jun 2014 - Dec 2014Running apparel product marketing co-opDeveloped documents, presentations, and displays for internal and external promotions.Problem solved to run international online marketing platforms daily.Managed inventory and distribution of all running apparel products.Represented the team and company while hosting special guests for corporate events. Researched and provided analysis on competitors and industry. Modeled the clothing line for internal catalog and social media purposes.

Sanofigenzyme
Jul 2015 - Dec 2015Community relations co-opManaged global employee volunteer grant program, provided support to employee team volunteer activities, and promoted team building volunteer efforts with partner organizations. Built and maintained relationships with existing and potential corporate partners.Created recommendations for sponsorship and charitable donations, and presented to the Executive Leadership Team.Developed and designed SharePoint content for internal communications. Wrote and edited news and updates for internal communications network. Analyzed digital communications data and created recommendations for changes to elicit greater productivity and breadth. *Contracted by PRO Unlimited Show less

Ten bridge communications
Jul 2016 - Dec 2016Healthcare communications co-opSupported team across multiple client accounts, planning and implementing client responsibilities. Conducted research and market analysis to support and influence client communications initiatives.Developed and utilized targeted media lists and media outreach strategies.Monitored, analyzed and reported on media coverage quickly and effectively. Cultivated social media content and implemented social media growth strategies. Unpacked technical subject matter, and expressed clearly through written and verbal communications. Show less

Clara health
May 2017 - Feb 2018Plan and execute events and initiatives to engage patients, advocacy organizations, healthcare professionals and industry.Attend events to foster new relationships with a variety of stakeholders.Develop strategic content and distribute across all social media mediums.Research and execute strategic public relations opportunities.Strategize and execute detailed messaging, branding, communications and media engagement plans.Support relationship maintenance for patients, partners, and Breakthrough Crew program.Execute marketing techniques to foster patient engagement with product.Engage with patients through social media, email, phone calls, and messaging platform. Show less
Marketing and Communications Manager
Oct 2017 - Feb 2018Patient Advocacy Manager
May 2017 - Sept 2017

Ymca of silicon valley
Apr 2018 - Aug 2021Website build project management• Works across teams and Y’s nationwide to pull data, research existing tools, and ensures best practices are implemented and maintained.• Designs UX to support marketing goals from point of entry to goal achievement.• Writes, edits, inputs and maintains all content.• Delivers templates and user trainings to internal stakeholders and branch leaders.Manages PR, social media, and brand visibility • Writes and distributes stories across platforms, YMCA’s, and audiences, increasing brand visibility.• Teaches others to improve storytelling skills, incorporate the Y’s mission, key messages and Y stories into all marketing communications. • Monitors trends and participates in strategic planning and leveraging of social media content across platforms • Provides marketing strategy and support across events, videos, marketing materials, and content association wide. Show less Develop donor friendly messaging across all communication materials leading to increased donor engagement.Craft new content for developing website to support enhanced SEO and UX.Create strategic PR campaigns to elevate the YMCA of Silicon Valley brand.Strengthen media relations to reach more members, donors, and community members.Drive engagement with email campaigns, social media, and blog posts.Share strategy and advice across departments to reach strategic goals using effective communication tactics.Introduce new marketing and project management tools to achieve peak team efficiency. Show less
Associate Director Marketing Communications
Apr 2019 - Aug 2021Marketing and Communications Manager
Apr 2018 - Jul 2019

The mercury news
Jun 2018 - Jul 2020CorrespondentLocal news contributor.

Olema oncology
Aug 2021 - Aug 2022Manager, corporate communicationsWorks cross-functionally and externally to develop CSR partnerships, sponsorships, and general strategy.Plans and executes employee volunteer events with non-profit partners.Creating patient advocacy strategy from scratch, plans and executes employee education events with patient and advocacy group speakers.Manages, writes content, and designs internal communications including newsletters, C-suite communications, all-hands meetings, and intranet.Manages PR, social media, and brand visibility with alignment from internal and external stakeholders.Supports website updates, leading refreshed content development, and aligning internal and external teams.Wrote and circulated corporate mission and values for alignment cross-functionally. Monitors best industry best practices to participate in strategic planning and advisement.Creates new content weekly and leverages content across all internal platforms. Provides strategy and support across the organization for events, communications, and content development. Show less

Northeastern university college of engineering
Nov 2022 - nowAssociate director of marketing and communications
Licenses & Certifications

Emt certification
Boston university- View certificate

Indesign 2023 essential training
LinkedinNov 2024
Honors & Awards
- Awarded to Rachel RufoGirl Scout Gold Award Girl Scouts USA May 2012 80 hours of community service encouraging high school athletes to remain drug-free.
Volunteer Experience
Outreach and Engagement Volunteer
Issued by Association for Women in Science on Oct 2017
Associated with Rachel RufoCheif Immunity Officer
Issued by 50 Cents for 50 Million on Sept 2015
Associated with Rachel RufoDirector of Events and Recruitment
Issued by Peace through Play on Sept 2012
Associated with Rachel RufoNutrition Educator
Issued by Citizen Schools on Sept 2013
Associated with Rachel Rufo
Languages
- frFrench
- itItalian
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