Rachel Rufo

Rachel rufo

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location of Rachel RufoBoston, Massachusetts, United States
Followers of Rachel Rufo719 followers
  • Timeline

  • About me

    Associate Director @ Northeastern | Marketing, Communications, Social Media, Public Relations

  • Education

    • East greenwich high school

      2008 - 2012
    • Northeastern university

      2012 - 2017
      Bachelor of arts, media and design communication studies, public speaking and buisness minor

      Activities and Societies: Peace Through Play Director of Events and Recruitment Executive Board, Entrepreneurs Club Director of Husky Start-up Challenge, Husky Start-up Challenge Finalist Student Alumni Association, Mayor of Huntington Avenue Finalist Citizen School Apprenticeship Teacher

    • Boston university

      2014 - 2014
      Emt basic
  • Experience

    • Peace through play

      Sept 2012 - Jan 2014
      Director of events and recruitment

      Generated increased interest and membership in Peace Through Play.Collaborated with University Officials to host events and fundraisers.Engaged community partners in fundraising and service opportunities.Represented the executive board through public speaking abilities.Researched and organized Peace Through Play fundraising opportunities.

    • Northeastern entrepreneurs club

      Jan 2014 - May 2014
      Director of husky start up challenge

      Organized event details, as well as lead day of event logistics for Demo Day.Recruited program participants and event attendees. Connected with speakers, exhibitors, and community leaders in the entrepreneurship industry. Planned and taught lessons on key concepts of entrepreneurship and early stage business development.

    • Healthcare systems engineering institute of northeastern university (hsye)

      Jan 2014 - May 2017
      Communications and events

      Developed editorial calendar for social platforms, execute social media posts daily. Created content, designed, and published quarterly newsletter. Planned and executed meetings and events. Organized and maintained documents, reports and information in an useful and efficient manner.See Company Bio; http://www.hsye.org/people/facultyandstaff.html#basso

    • Reebok

      Jun 2014 - Dec 2014
      Running apparel product marketing co-op

      Developed documents, presentations, and displays for internal and external promotions.Problem solved to run international online marketing platforms daily.Managed inventory and distribution of all running apparel products.Represented the team and company while hosting special guests for corporate events. Researched and provided analysis on competitors and industry. Modeled the clothing line for internal catalog and social media purposes.

    • Sanofigenzyme

      Jul 2015 - Dec 2015
      Community relations co-op

      Managed global employee volunteer grant program, provided support to employee team volunteer activities, and promoted team building volunteer efforts with partner organizations. Built and maintained relationships with existing and potential corporate partners.Created recommendations for sponsorship and charitable donations, and presented to the Executive Leadership Team.Developed and designed SharePoint content for internal communications. Wrote and edited news and updates for internal communications network. Analyzed digital communications data and created recommendations for changes to elicit greater productivity and breadth. *Contracted by PRO Unlimited Show less

    • Ten bridge communications

      Jul 2016 - Dec 2016
      Healthcare communications co-op

      Supported team across multiple client accounts, planning and implementing client responsibilities. Conducted research and market analysis to support and influence client communications initiatives.Developed and utilized targeted media lists and media outreach strategies.Monitored, analyzed and reported on media coverage quickly and effectively. Cultivated social media content and implemented social media growth strategies. Unpacked technical subject matter, and expressed clearly through written and verbal communications. Show less

    • Clara health

      May 2017 - Feb 2018

      Plan and execute events and initiatives to engage patients, advocacy organizations, healthcare professionals and industry.Attend events to foster new relationships with a variety of stakeholders.Develop strategic content and distribute across all social media mediums.Research and execute strategic public relations opportunities.Strategize and execute detailed messaging, branding, communications and media engagement plans.Support relationship maintenance for patients, partners, and Breakthrough Crew program.Execute marketing techniques to foster patient engagement with product.Engage with patients through social media, email, phone calls, and messaging platform. Show less

      • Marketing and Communications Manager

        Oct 2017 - Feb 2018
      • Patient Advocacy Manager

        May 2017 - Sept 2017
    • Ymca of silicon valley

      Apr 2018 - Aug 2021

      Website build project management• Works across teams and Y’s nationwide to pull data, research existing tools, and ensures best practices are implemented and maintained.• Designs UX to support marketing goals from point of entry to goal achievement.• Writes, edits, inputs and maintains all content.• Delivers templates and user trainings to internal stakeholders and branch leaders.Manages PR, social media, and brand visibility • Writes and distributes stories across platforms, YMCA’s, and audiences, increasing brand visibility.• Teaches others to improve storytelling skills, incorporate the Y’s mission, key messages and Y stories into all marketing communications. • Monitors trends and participates in strategic planning and leveraging of social media content across platforms • Provides marketing strategy and support across events, videos, marketing materials, and content association wide. Show less Develop donor friendly messaging across all communication materials leading to increased donor engagement.Craft new content for developing website to support enhanced SEO and UX.Create strategic PR campaigns to elevate the YMCA of Silicon Valley brand.Strengthen media relations to reach more members, donors, and community members.Drive engagement with email campaigns, social media, and blog posts.Share strategy and advice across departments to reach strategic goals using effective communication tactics.Introduce new marketing and project management tools to achieve peak team efficiency. Show less

      • Associate Director Marketing Communications

        Apr 2019 - Aug 2021
      • Marketing and Communications Manager

        Apr 2018 - Jul 2019
    • The mercury news

      Jun 2018 - Jul 2020
      Correspondent

      Local news contributor.

    • Olema oncology

      Aug 2021 - Aug 2022
      Manager, corporate communications

      Works cross-functionally and externally to develop CSR partnerships, sponsorships, and general strategy.Plans and executes employee volunteer events with non-profit partners.Creating patient advocacy strategy from scratch, plans and executes employee education events with patient and advocacy group speakers.Manages, writes content, and designs internal communications including newsletters, C-suite communications, all-hands meetings, and intranet.Manages PR, social media, and brand visibility with alignment from internal and external stakeholders.Supports website updates, leading refreshed content development, and aligning internal and external teams.Wrote and circulated corporate mission and values for alignment cross-functionally. Monitors best industry best practices to participate in strategic planning and advisement.Creates new content weekly and leverages content across all internal platforms. Provides strategy and support across the organization for events, communications, and content development. Show less

    • Northeastern university college of engineering

      Nov 2022 - now
      Associate director of marketing and communications
  • Licenses & Certifications

    • Emt certification

      Boston university
    • Indesign 2023 essential training

      Linkedin
      Nov 2024
      View certificate certificate
  • Honors & Awards

    • Awarded to Rachel Rufo
      Girl Scout Gold Award Girl Scouts USA May 2012 80 hours of community service encouraging high school athletes to remain drug-free.
  • Volunteer Experience

    • Outreach and Engagement Volunteer

      Issued by Association for Women in Science on Oct 2017
      Association for Women in ScienceAssociated with Rachel Rufo
    • Cheif Immunity Officer

      Issued by 50 Cents for 50 Million on Sept 2015
      50 Cents for 50 MillionAssociated with Rachel Rufo
    • Director of Events and Recruitment

      Issued by Peace through Play on Sept 2012
      Peace through PlayAssociated with Rachel Rufo
    • Nutrition Educator

      Issued by Citizen Schools on Sept 2013
      Citizen SchoolsAssociated with Rachel Rufo