Experience

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  Gobernación de antioquia

  Jun 2011 - Jan 2012

  Marketing and advertising intern

  . Perform market analysis. . Present research and results with communication skills. . Project medium and long-term strategies. . Guarantee visibility of the actions of the governor's office and the first lady. Achievement: . I redesigned the Moda Antioquia brand, increasing sales by 83%.

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  Feeling company

  Apr 2012 - Apr 2013

  Junior strategic planner

  . Investigate the market and have the first approach with clients, having the opportunity to work with brands such as Argos, Haceb, Ruta N and Bancolombia. . Develop online and offline strategies for brand building, digital communication, trend analysis, marketing, communication strategies and market research. Achievements: . I helped to achieve a 7% increase in Concrete sales by understanding the journey of the buyer, the decision maker and the influencer. . Restructured and implemented Haceb's new brand model.. I supported the rethinking of the Creytex, BeLife and Baby Planet brands. Show less

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  Novaventa

  Apr 2013 - Aug 2014

  Digital media analyst

  . Generate digital strategies to increase sales in Grupo Nutresa in existing channels and with the creation of new channels. Alliances with strategic brands. . Lead campaigns, adapting strategies to the target audience.Passion for challenges. Achievement: . I won the Innovative Success Award, by digitizing 60,000 Entrepreneur Moms. . I managed to get 67% of physical orders placed through the Novaventa website.

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  Inspiralab

  Apr 2016 - Jul 2018

  Research strategic planner

  . Manage relationships with clients to understand their needs.. Develop research and workshops with co-creation methodologies, design thinking and open innovation to understand the environment for the development of brand, communication and social responsibility strategies.. Perform Benchmarking and Trend Tracking.. Lead a team of 7 people.Achievements:. I rethought the credit card placement strategy, from the financial training, which allowed to optimize the process by 13%.. I reconfigured the Leo brand, facing a new target segmentation. Show less

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  Thermos- winter clothes

  Aug 2018 - Jun 2019

  Advertising director

  . Create the strategic annual advertising and marketing plan, with budget and tactics.. Market research, benchmarking and trend tracking for strategy developmentonline, offline and frontline.. Implement pricing and analytics actions.. Lead a team of 6 people.. Liaise with suppliers and strategic allies.Achievements:. I restructured the Christmas strategy, increasing sales by 78%.

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  Sm digital

  Jul 2019 - Dec 2020

  Strategic planner

  responsibilities. To restructure the strategic processes, research and planning, facing a new portfolio that responds to the needs of the client, the market and the environment.. Strategically accompany clients.. Build trends of the different categories.. Strategically develop brands.Achievements:. I created an automation strategy in which, thanks to the segmentation achieved, in 10 months we obtained 5,136 leads that became 83 purchases, with a CPL of COP$5,856 (USD$1.4), for a total investment of COP$30,076,416 ($7,520).. I led the creation of a new brand, with the entire associated ecosystem.. I structured the rebranding of Compañía de Empaques to Excala, understanding the needs of the client, the legacy of the brand and the projection of the business. Show less

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  Ariadna communications group

  Dec 2020 - Jul 2022

  Strategy planning director

  . Develop communication and marketing strategies for brands of Grupo Nutresa, Redbull, Medellin Lottery, among others with work team management, OKRs and KPIs, in view of the business results of the brands.. Build strategic plans for the different brands.. Lead a team of 6 people.Achievements:. I contributed to the 10% increase in the sales volume of the Nutresa group's brands.. I increased engagement by 27.2% on Chocolate Corona networks.

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  Um worldwide

  Aug 2022 - now

  Communication strategist

  Apoyo al área de estrategia en la investigación, diseño, planeación y ejecución del producto de comunicaciones integrales, optimizando la metodología Futureproof.