Experience

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  Accor

  Sept 2018 - Oct 2019

  Hotel opening & sales support

  Hotel opening support - Accor Regional Office (Malaysia, Indonesia, Singapore)• Distribution relay for new opening hotel brands within Indonesia Malaysia and Singapore• Support Sales and Distribution proposal including price loading, pricing setup and planning for new opening hotel• Initiate monitoring and recommendations for hotels planning and pricing• Support OTA and indirect channel deploymentSales support - Accor Regional Office (Malaysia, Indonesia, Singapore)• Sales relay for existing and new opening hotels within Malaysia, Indonesia and Singapore, compiling action and initiatives• Accurate tracking of centrally managed accounts at NSO and hotel level in ASA or ANAIS ASA relay and RFP solicitation• Assisting the manager in purging and preparing reports, other statistical information and presentation as required• Daily account management and assist to ensure compliance of hotels in using their AccorHotels sales tools and application Show less

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  Novotel hotels

  Oct 2019 - Dec 2020

  Marketing communications executive

  • Develops and organizes promotional activities; coordinates with departments concerned; prepares and issues media releases; invites VIPs and media to promotional activities• Acts as hotel’s liaison with media to promote good publicity and counteract bad publicity.• Develops ideas for internet and digital campaign, designs of posters, backdrops, etc and guides work of artist and graphic designer.

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  Pullman bandung grand central

  Jan 2021 - Mar 2022

  Social media and content creator executive

  • Develop, implement and manage various social media strategy and oversee social media content• Measure the success of every social media campaign• Stay up to date with the latest social media best practices and technologies• Communicate with industry professionals and influencers via social media to create a strong network

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  Ox street

  Apr 2022 - Sept 2022

  Performance marketing

  As part of the RevoU Labs program, I am currently working as a performance marketer in the Facebook Ads channel, helping manage Paid Advertising campaigns for Ox Street.• Develop Social Media Ads campaign structure and strategy• Create a creative brief and coordinate with third-party to produce the creatives.• Oversee and optimize ads performance through Facebook dashboard and Google Analytics periodically.• Prepare biweekly and monthly reports and present them to stakeholders.• Analyzing running ads performance for insights & recommendations. Show less

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  Arktivak

  Apr 2022 - Apr 2023

  Digital marketing specialist

  • NFT Project : Karafuru, Eko Nugroho/Ekosystem• Developed and executed multi-channel digitalmarketing campaigns (email, social media, paidadvertising, search engine optimization) to drive leadgeneration and customer acquisition.• Monitored and reported on key performance metrics,including website traffic, email engagement, andsocial media metrics, to measure the effectiveness ofdigital marketing efforts and identify areas forimprovement. • Stayed up-to-date with industry trendsand best Show less

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  Omnicom media group

  May 2023 - now

  As part of Omnicom Media Group Indonesia, I support multiple business units, including PHD Indonesia, OMD Indonesia, and Hearts & Science Indonesia, in driving strategic excellence and business impact.• New Business & Strategy: Lead the strategy pillar in new business pitches, crafting data-driven and innovative media solutions.• Regional & Client Engagement: Act as the Indonesia strategy POC for APAC, collaborating with regional teams to align local market insights with global strategies.• Client Consulting & Innovation: Work on a project basis with clients to enhance business outcomes through strategic media planning and innovative approaches.• Award & Innovation Excellence: Drive award submissions and explore emerging media opportunities, ensuring continuous growth in thought leadership and best practices.•Creative & Media Integration: Bridge the gap between media and creative, working closely with BBDO to deliver seamless, insight-driven campaigns.Focused on delivering measurable business impact, I am passionate about strategic thinking, digital transformation, and media innovation to elevate brands in Indonesia and beyond. Show less OMD Media; under Omnicom Media Group is one of the biggest multinational media agencies in Indonesia, focusing on digital & offline trade advertisement services.Portfolio:•FMCG : Biersdorf (Hansaplast & NIVEA, NIVEA MEN) Job Scopes:Strategic Development: Craft data-driven, multi-channel strategies to achieve client objectives across platform even beyond media.Client Partnership: Serve as a trusted advisor, aligning strategies with client goals and collaborating closely with account teams to deliver results.Insight Analysis: Leverage market trends and consumer insights to inform strategy and refine campaign performance.Cross-Functional Leadership: Collaborate with creative, influencer, and ops teams to ensure cohesive, high-impact campaign execution.Leadership: Lead managers and planners and contribute to the agency’s expertise by staying ahead of digital trends and best practices. Show less PHD Media; under Omnicom Media Group is one of the biggest multinational media agencies in Indonesia, focusing on digital & offline trade advertisement services.Portfolio:•FMCG : Sanofi Aventis Indonesia (Pharmaton, Dulcolax, Bisolvon, Lactacyd Baby, Lactacyd Fem, and Telfast).•Luxury : Chanel Indonesia (Fragrance & Beauty, Fashion, Watches & Fine Jewellery)•Lifestyle : Erajaya Lifestyle (Garmin, Marshall, IT, Loops, Urban Republic)Job Scopes:•Become a strategy lead for Pharmaton ASIA•Middle Managerial Level: Lead a digital planner team.•Coordinate with all internal stakeholders: Global Team, Regional Team, Trading Team, Ops. Team, and Finance Team.•Coordinate with external stakeholders: Creative Agencies & other clients vendors/partners.•Create digital marketing strategy, planning, budgeting, and execution along with reporting automation for post-mortem briefing. •Support other Asian markets (regional-based) & Global-based (United Kingdom) Internal Team for Overall Team Optimization. Show less

  • Associate Strategy Director

    Jul 2025 - now

  • Group Strategy

    Jan 2025 - now

  • Senior Strategic Manager

    Sept 2024 - Dec 2024

  • Associate Digital Manager

    May 2023 - Sept 2024