Bruce Gordon

Bruce gordon

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location of Bruce GordonLisle, Illinois, United States
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  • Timeline

  • About me

    Senior Program Manager at Navistar Inc

  • Education

    • Project management institute

      -
      Project management professional (pmp)
    • New york university - leonard n. stern school of business

      1975 - 1977
      Mba
    • Drexel university

      1971 - 1975
      Bs business
  • Experience

    • Ford motor company

      Jan 1977 - Jan 2005

      Developed, presented and obtained approval for the next generation F-150 pickup. Led the development of a $1.5B truck growth strategy that included innovative first-to-market vehicle concepts and features for personal and commercial use. Led the sales, marketing, and product development of F-Series and Econoline Alternative Fuel Vehicles (AFVs) increasing sales and reducing product development costs. Served as an innovation catalyst developing new processes and vehicle concepts. Developed an innovation process and led teams that created new vehicle concepts for North America and Asia-Pacific markets that led to creation of new production vehicles. Initiated a car innovation process (NAC Attack), mentoring volunteer teams to create new features for cars. Led the global pickup strategy, developing new opportunities for profitability and growth. Initiated the Truck Ideas Process (TRIP), mentoring volunteer teams to create new truck features. Developed the Ford Truck and Harley-Davidson Alliance that led to a successful introduction of Harley F–150. Led program “skunk works” team that developed first F-150 SuperCrew four-door pickup that became one of highest selling vehicles in the truck line. Led the 1998 SuperDuty program vision, features, positioning, and pricing from pre-program through program approval. Developed the advertising themes, pricing, and incentive strategy for the Ranger and Explorer. Created the marketing strategy and launch plans for an all-new minivan for Mercury

      • Assistant Director Product Planning Pickup Trucks and Commercial Vehicles, North America

        Jan 2004 - Jan 2005
      • Director Alternative Fuel Vehicles North America Fleet, Lease and Remarketing Operations

        Jan 2001 - Jan 2004
      • Director Product Innovation Office, Global Business Development

        Jan 2000 - Jan 2001
      • Manager Pickup Segment Strategy, Truck Business Office

        Jan 1997 - Jan 2000
      • Project Manager F-150 and Expedition, Light Truck

        Jan 1995 - Jan 1997
      • Marketing Plans Manager, F-SuperDuty Marketing and Sales

        Jan 1993 - Jan 1995
      • Product Plans Manager, Ranger / Explorer

        Jan 1990 - Jan 1993
      • Marketing Plans Specialist, Villager / Scorpio

        Jan 1987 - Jan 1990
      • Light Truck Product Planning, Truck Operations

        Jan 1977 - Jan 1987
    • Automotive components holdings (ach), llc; ford motor company

      Aug 2005 - Jan 2008
      Business planning director

      Developed the restructuring strategy and plans for four component manufacturing plants in the United States and Mexico to improve profitability and prepare the plants for sale.

    • Navistar inc

      Mar 2008 - Mar 2024

      Updated the Navistar Product Development Process to provide clear deliverables and exit criteria for each milestone. Lead cross-functional teams to develop and implement product development process improvements. Manage the program milestone approval process, ensuring requirements are achieved on time and with high quality. Led the product development process for the Joint Light Tactical Vehicle (JLTV) and other military vehicles. Developed and managed the project plans and budgets for vehicle and powertrain components.

      • Senior Program Manager - Program Management Office

        Aug 2011 - Mar 2024
      • Program Manager

        Mar 2008 - Jul 2011
  • Licenses & Certifications

    • Project management professional (pmp)

      Project management institute