Experience

• 

  Freelance (self employed)

  Sept 2014 - Oct 2020

  Private instructor (baseball)

  Guided and mentored a diverse spectrum of athletes, spanning from youth and amateur to aspiring professionals, fostering growth, skill development, and a growth mindset. Structured and executed comprehensive practice schedules, spearheaded effective workout programs, and motivated athletes to elevate their performance through dedicated effort and perseverance.Maintained effective relationships with parents, coaches, league officials, scouts, and various stakeholders, ensuring smooth communication and collaboration within the sporting community. Show less

• 

  Af social

  Feb 2020 - Oct 2022

  Junior project manager

  Contributed to the advancement of our platform, ensuring marketing initiatives resonated authentically with our target audience. Utilized project management tools such as Trello to streamline workflow and ensure cohesion and time sensitivity.Managed digital marketing channels (Instagram, Facebook, X & TikTok) and our internship program, whilst conducting insightful market research, and facilitating communication between our CEO, CTO, and product development team.

• 

  Dc marketing team

  Oct 2022 - now

  Digital marketing consultant | founder & ceo

  SMMA: Through audience identification tactics and a deep understanding of social trends, I've successfully garnered millions of impressions across YouTube, Instagram, TikTok, X, and Facebook resulting in increased visibility, recognition, and high quality leads for clients.Website Design & SEO: I've strategically designed visually appealing, seamless websites using CMS systems, ensuring a positive UX across various industries. Additionally, I've implemented local SEO strategies, developed Google Business Profiles, and crafted relevant blog posts to further enhance SEO, significantly boosting organic search rankings and online visibility.Creative Content: Initiated organic social media marketing campaigns through Facebook that drove one client's margins by 23%. Additionally, I posted a 9.4% avg. click-through-rate on YouTube due to the design of attention-grabbing thumbnails, implementation of off page SEO, and creation of engaging content resulting in increased impressions, views, and watch time.Business Development: Proven track record in building strategic partnerships that drive mutual growth. With a passion for identifying opportunities and forging meaningful collaborations, I specialize in creating win-win solutions that enhance brand visibility, boost engagement, and generate revenue. Show less