Toni Pereira

Toni pereira

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location of Toni PereiraSão Paulo, São Paulo, Brazil
Followers of Toni Pereira2000 followers
  • Timeline

  • About me

    Manager, Head of Visual Design at Motorola (a Lenovo Company)

  • Education

    • Universidade de são paulo

      2021 - 2024
      Master of science - ms sustainability studies / digital design
    • Universidade de são paulo

      2003 - 2003
      Extension course media art and digital culture
    • Universidade estadual paulista júlio de mesquita filho

      1997 - 2002
      Bachelor of arts - ba graphic design

      Activities and Societies: Interdesigners 1999 - UNESP (Member of the Organizing Committee and Graphic Design Director). | Interdesigners 1999 - UNESP (Membro da Comissão Organizadora e Criador Prog. Visual do Evento).

  • Experience

    • Tilibra

      Jan 1999 - Jan 2002
      Junior graphic designer

      Creation of illustrations and projects in graphic design for stationary, like notebooks, diaries and school materials in general. | Criação de ilustrações e projetos em design gráfico para cadernos, agendas e materiais escolares em geral.

    • Sensus design

      Jan 2001 - Jan 2003
      Graphic designer freelancer

      Creation of illustrations and projects in graphic design for stationary, like notebooks, diaries and school materials in general. | Criação de ilustrações e projetos em design gráfico para cadernos, agendas e materiais escolares em geral.

    • Varal studio

      Jan 2002 - Jan 2004
      Graphic designer

      Creation of advertising pieces for cosmetic magazines. Graphic Designs (layout and creation) for direct sale magazines: Sara Lee and Tupperware. Among others. / Criação de peças publicitárias para revistas de cosméticos. Diagramação e criação de projetos gráficos para revistas de venda direta: Sara Lee e Tupperware. Entre outros.

    • Arezzo&co

      Jan 2004 - Jan 2007
      Graphic designer, assistant art director

      Creation and deployment of graphic campaigns for product collections. Retail, endo MKT, visual merchandising, training material, online material: hotsites, banners, e-mail-mkt. Among others. / Criação e desdobramento de campanhas gráficas para as coleções. Endo MKT, visual merchandising, material de treinamento, material online: hotsites, banners, e-mail-mkt. Entre outros.

    • Aretha design ltda

      Jan 2007 - Jan 2011
      Art director, partner

      Art direction and graphic design for offline and digital; main focus on promotional events and institutional and corporate projects. / Direção de arte e design gráfico para offline e digital; foco principal em eventos promocionais ou institucionais e projetos corporativos.

    • Inkboom

      Jan 2011 - Jan 2016
      Art director, owner

      Creation of advertising pieces: online banners, social media and print ads. Graphic material: visual identity, fashion catalogs, specialized magazines and yearbooks, folders and invitations. MKT and Retail: email mkt, news, promotions and tutorials. Motion: Video wall for fashion stores, training and trend videos, promotional videos for social media. Websites: Institutional and webstores on wordpress platform. Special projects: artistic posters, covers for cd and dvd, projects of decoration, among others. More on: http://www.inkboom.com / Criação de peças de publicidade: banners online, mídia social e anúncios impressos. Material gráfico: identidade visual, catálogos de moda, revistas especializadas e anuários, folders e convites. MKT: email mkt, news, promoções e tutoriais. Motion: Video wall para lojas de moda, videos de treinamento e tendência, vinhetas promocionais para mídias sociais. Websites: Institucionais e webstores em plataforma wordpress. Projetos especiais: cartazes artísticos, capas para cd e dvd, projetos de decoração, entre outros. Mais em: http://www.inkboom.com Show less

    • Motorola mobility (a lenovo company)

      Jul 2016 - now

      Creation and development of unique Motorola's design language, which includes its UI, iconography, typography, illustrations and animations. Redesign solutions for cell phone interface and website. Strategic advice on new implementations for marketing and retail. / Responsável pela linguagem visual da marca, que inclui seus padrões de UI, iconografia, tipografia, ilustrações e animações. Criou soluções de redesign para interface dos celulares e para website. Deu assessoria estratégica em novas implementações para marketing e varejo. Show less

      • Manager, Head of Visual Design • Global Product & User Experiences

        Sept 2023 - now
      • Advisory User Experience Designer • Global Product & User Experiences

        Jan 2022 - Sept 2023
      • Senior Staff User Experience Designer • Consumer Experience Design

        Jul 2018 - Dec 2021
      • Senior UI Visual Designer • Consumer Experience Design

        Jul 2016 - Jul 2018
  • Licenses & Certifications

    • Illustrator for experts

      Dtp - adobe ceritified
      May 2001
    • Photoshop advanced for experts

      Dtp - adobe ceritified
      May 2001
    • Flash macromedia advanced

      Eng dtp & multimidia
      Jan 2004
    • Introduction to music production

      Berklee college of music
      Oct 2015
    • Flash macromedia avanced extended

      Eng dtp & multimidia
      Feb 2004
    • Fireworks macromedia

      Eng dtp & multimidia
      Mar 2004
    • Dreamweaver macromedia with database access

      Eng dtp & multimidia
      Feb 2004
    • Transdesign 1999 - membro da comissão organizadora

      Unesp - universidade estadual paulista "júlio de mesquita filho"
      Oct 1998
    • Business model canvas

      Sebrae
      May 2016
    • Introduction to database

      Eng dtp & multimidia
      Feb 2004
  • Honors & Awards

    • Awarded to Toni Pereira
      Motorola Razr phone • Red Dot Winner 2020 • Best of the best Red Dot Design Award Sep 2020 https://www.red-dot.org/project/motorola-razr-47981Form and revelationThanks to their iconic design and functionality, mobile phones by Motorola have become a synonym for flip phones that allowed the display to be folded down after use to cover the keyboard. The design of the Motorola razr redefines this design by combining it with the intelligent technology of modern smartphones. Featuring a large foldable touchscreen, this phone rests perfectly in the hand. Its robust housing… Show more https://www.red-dot.org/project/motorola-razr-47981Form and revelationThanks to their iconic design and functionality, mobile phones by Motorola have become a synonym for flip phones that allowed the display to be folded down after use to cover the keyboard. The design of the Motorola razr redefines this design by combining it with the intelligent technology of modern smartphones. Featuring a large foldable touchscreen, this phone rests perfectly in the hand. Its robust housing is an optimised protective construction made of stainless steel and 3D gorilla glass. Due to the design with a patented zero-gap hinge, the two halves of the razr close flush to one another and protect the internal 6.2" pOLED HD main display. When folded, the hinge curves the screen into a teardrop shape to prevent creasing. In order to keep the silhouette elegant and sleek, all internal components were re-engineered to fit the smaller space. In addition, the razr also features an external 2.7" gOLED touch display that enables users to access the phone functions quickly and easily to make calls, reply to messages or interact with the Google Assistant without having to open the smartphone. Both displays work together seamlessly. When the phone is flipped open, the internal Flex View display shows users the same content as on the external Quick View display. This allows users to begin a task on one display and continue on the other smoothly without interruption.Statement by the JuryThe design of the Motorola razr mobile phone reinterprets the appearance of classic flip phone models. Elegantly designed, it rests comfortably in the hand and evokes nostalgic memories. Two innovative displays, a large foldable main display on the inside and the external Quick View display, deliver smooth user interaction. The razr thus offers the functionality and convenience of a modern smartphone while retaining the compact size of a traditional flip phone. Show less
    • Awarded to Toni Pereira
      MBG Excellence Award Motorola Mobility LLC May 2020 RARZ Quick View Display Design & Software Development
    • Awarded to Toni Pereira
      Canaltech Award Canaltech Nov 2019 Technological Innovation Category • Razr Motorola