
Timeline
About me
Manager, Head of Visual Design at Motorola (a Lenovo Company)
Education

Universidade de são paulo
2021 - 2024Master of science - ms sustainability studies / digital design
Universidade de são paulo
2003 - 2003Extension course media art and digital culture
Universidade estadual paulista júlio de mesquita filho
1997 - 2002Bachelor of arts - ba graphic designActivities and Societies: Interdesigners 1999 - UNESP (Member of the Organizing Committee and Graphic Design Director). | Interdesigners 1999 - UNESP (Membro da Comissão Organizadora e Criador Prog. Visual do Evento).
Experience

Tilibra
Jan 1999 - Jan 2002Junior graphic designerCreation of illustrations and projects in graphic design for stationary, like notebooks, diaries and school materials in general. | Criação de ilustrações e projetos em design gráfico para cadernos, agendas e materiais escolares em geral.

Sensus design
Jan 2001 - Jan 2003Graphic designer freelancerCreation of illustrations and projects in graphic design for stationary, like notebooks, diaries and school materials in general. | Criação de ilustrações e projetos em design gráfico para cadernos, agendas e materiais escolares em geral.

Varal studio
Jan 2002 - Jan 2004Graphic designerCreation of advertising pieces for cosmetic magazines. Graphic Designs (layout and creation) for direct sale magazines: Sara Lee and Tupperware. Among others. / Criação de peças publicitárias para revistas de cosméticos. Diagramação e criação de projetos gráficos para revistas de venda direta: Sara Lee e Tupperware. Entre outros.

Arezzo&co
Jan 2004 - Jan 2007Graphic designer, assistant art directorCreation and deployment of graphic campaigns for product collections. Retail, endo MKT, visual merchandising, training material, online material: hotsites, banners, e-mail-mkt. Among others. / Criação e desdobramento de campanhas gráficas para as coleções. Endo MKT, visual merchandising, material de treinamento, material online: hotsites, banners, e-mail-mkt. Entre outros.

Aretha design ltda
Jan 2007 - Jan 2011Art director, partnerArt direction and graphic design for offline and digital; main focus on promotional events and institutional and corporate projects. / Direção de arte e design gráfico para offline e digital; foco principal em eventos promocionais ou institucionais e projetos corporativos.

Inkboom
Jan 2011 - Jan 2016Art director, ownerCreation of advertising pieces: online banners, social media and print ads. Graphic material: visual identity, fashion catalogs, specialized magazines and yearbooks, folders and invitations. MKT and Retail: email mkt, news, promotions and tutorials. Motion: Video wall for fashion stores, training and trend videos, promotional videos for social media. Websites: Institutional and webstores on wordpress platform. Special projects: artistic posters, covers for cd and dvd, projects of decoration, among others. More on: http://www.inkboom.com / Criação de peças de publicidade: banners online, mídia social e anúncios impressos. Material gráfico: identidade visual, catálogos de moda, revistas especializadas e anuários, folders e convites. MKT: email mkt, news, promoções e tutoriais. Motion: Video wall para lojas de moda, videos de treinamento e tendência, vinhetas promocionais para mídias sociais. Websites: Institucionais e webstores em plataforma wordpress. Projetos especiais: cartazes artísticos, capas para cd e dvd, projetos de decoração, entre outros. Mais em: http://www.inkboom.com Show less
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Motorola mobility (a lenovo company)
Jul 2016 - nowCreation and development of unique Motorola's design language, which includes its UI, iconography, typography, illustrations and animations. Redesign solutions for cell phone interface and website. Strategic advice on new implementations for marketing and retail. / Responsável pela linguagem visual da marca, que inclui seus padrões de UI, iconografia, tipografia, ilustrações e animações. Criou soluções de redesign para interface dos celulares e para website. Deu assessoria estratégica em novas implementações para marketing e varejo. Show less
Manager, Head of Visual Design • Global Product & User Experiences
Sept 2023 - nowAdvisory User Experience Designer • Global Product & User Experiences
Jan 2022 - Sept 2023Senior Staff User Experience Designer • Consumer Experience Design
Jul 2018 - Dec 2021Senior UI Visual Designer • Consumer Experience Design
Jul 2016 - Jul 2018
Licenses & Certifications

Illustrator for experts
Dtp - adobe ceritifiedMay 2001
Photoshop advanced for experts
Dtp - adobe ceritifiedMay 2001
Flash macromedia advanced
Eng dtp & multimidiaJan 2004
Introduction to music production
Berklee college of musicOct 2015
Flash macromedia avanced extended
Eng dtp & multimidiaFeb 2004
Fireworks macromedia
Eng dtp & multimidiaMar 2004
Dreamweaver macromedia with database access
Eng dtp & multimidiaFeb 2004
Transdesign 1999 - membro da comissão organizadora
Unesp - universidade estadual paulista "júlio de mesquita filho"Oct 1998
Business model canvas
SebraeMay 2016
Introduction to database
Eng dtp & multimidiaFeb 2004
Honors & Awards
- Awarded to Toni PereiraMotorola Razr phone • Red Dot Winner 2020 • Best of the best Red Dot Design Award Sep 2020 https://www.red-dot.org/project/motorola-razr-47981Form and revelationThanks to their iconic design and functionality, mobile phones by Motorola have become a synonym for flip phones that allowed the display to be folded down after use to cover the keyboard. The design of the Motorola razr redefines this design by combining it with the intelligent technology of modern smartphones. Featuring a large foldable touchscreen, this phone rests perfectly in the hand. Its robust housing… Show more https://www.red-dot.org/project/motorola-razr-47981Form and revelationThanks to their iconic design and functionality, mobile phones by Motorola have become a synonym for flip phones that allowed the display to be folded down after use to cover the keyboard. The design of the Motorola razr redefines this design by combining it with the intelligent technology of modern smartphones. Featuring a large foldable touchscreen, this phone rests perfectly in the hand. Its robust housing is an optimised protective construction made of stainless steel and 3D gorilla glass. Due to the design with a patented zero-gap hinge, the two halves of the razr close flush to one another and protect the internal 6.2" pOLED HD main display. When folded, the hinge curves the screen into a teardrop shape to prevent creasing. In order to keep the silhouette elegant and sleek, all internal components were re-engineered to fit the smaller space. In addition, the razr also features an external 2.7" gOLED touch display that enables users to access the phone functions quickly and easily to make calls, reply to messages or interact with the Google Assistant without having to open the smartphone. Both displays work together seamlessly. When the phone is flipped open, the internal Flex View display shows users the same content as on the external Quick View display. This allows users to begin a task on one display and continue on the other smoothly without interruption.Statement by the JuryThe design of the Motorola razr mobile phone reinterprets the appearance of classic flip phone models. Elegantly designed, it rests comfortably in the hand and evokes nostalgic memories. Two innovative displays, a large foldable main display on the inside and the external Quick View display, deliver smooth user interaction. The razr thus offers the functionality and convenience of a modern smartphone while retaining the compact size of a traditional flip phone. Show less
- Awarded to Toni PereiraMBG Excellence Award Motorola Mobility LLC May 2020 RARZ Quick View Display Design & Software Development
- Awarded to Toni PereiraCanaltech Award Canaltech Nov 2019 Technological Innovation Category • Razr Motorola
Languages
- enEnglish
- poPortuguês
- esEspanhol
- itItaliano
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