Lorena Rodríguez

Experience

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  Ogilvy & Mather

  Jan 2010 - Jun 2010

  Intern

  Support of the different activities of British American Tobacco México for different brands as Pall Mall, Montana and Raleigh.• Active follow of costs and financial processes. • Presentations and reports.• Assistant on the coordination of advertising campaigns on magazines, OOH, events in hotels, coffee shops and restaurants.• Attention on client’s requests.

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  Young & Rubicam

  Feb 2013 - Jan 2016

  Senior Business Executive

  Following and executing several activities for Bic, Netflix, Expedia, Mabe, Schering-Plough, Boheringer Ingelheim, INADEM, FedEx and Banorte digital.• Strategic development according to the different objectives of the Brand.• Coordination of the campaign execution with the teamwork.• Time management for deadlines.• Active participation on the development of concepts and strategies.• Monitor and reviser for all materials of the campaign, KV, OOH, POP and audiovisuals including animatics, storyboards and other resources.• Market research.• Negotiation with all work groups.• Generation of work orders.• Elaboration of reports and minutes. Show less

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  TBWA\Chiat\Day

  Jan 2016 - Sept 2016

  Account Supervisor

  Reviser and monitoring of different activities for McDonald’s and Tuxpan Port Terminal. • Local adaptation from worldwide campaigns.• Development of brand positioning and awareness.• Monitoring and supervision of digital, ATL and BTL materials.• Supervision of POP material executions.• Direct client attention.• Negotiation with all work groups.• Monitoring of costs through work orders.

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  McCann Worldgroup

  Oct 2016 - Apr 2019

  Senior Account Supervisor

  Management, reviser and monitor of the different activities for the account for L’Oréal Mexico and L’Oréal Latin American Zone.• Development of brand strategy and communication concept.• Design of integral advertising strategy.• Negotiation with clients, providers and internal team.• Time management for deadlines.• Direct client attention.• Coordination and management of shootings/photoshoots.• Control of financial processes with external and internal companies, worldwide.• Supervisor and reviser of print and audiovisual executions.• Management of campaigns for Latin America.• Reports and result analysis.• Brand competitor’s analysis.• English/Spanish presentations. Show less

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  Grupo Modelo

  May 2019 - now

  • Lead management for strategic and executional implementation of digital actions for different brands in the company in Mexico and LATAM.• Oversight of KPI reports from multi-disciplinary teams order to improve actions to reach brand objectives.• Direct collaboration to create content strategy and content creative.• Direct negotiation with internal teams and other business partners in order to improve timings to reach brand objectives in time.• Plan and manage product related content aligned with short-term and long-term sales targets, and sales promotions.• Utilize e-commerce testing and data reports to optimize strategy and creatives for conversion and costs.• Find new opportunities in the business, innovate and make things happen. Show less

  • Account Manager Modelorama

    Sept 2023 - now

  • Project Lead for Cerveza Corona & Corona Agua Rifada

    May 2019 - now