Ricardo Martins

Experience

• 

  Casa & Video

  Feb 2004 - Jul 2007

  HUMAN RESOURCES ANNALYST

  • Implemented a Mystery Shopper Program for Customer Service in 128 Stores, to create a new KPI Management system; increasing the Customer Satisfaction level by 60% after one year. • Created and designed a new KPI program for 128 stores and 5.000 employees, to optimize the turnoverInformation for Management Training; reducing the turnover by 12% after one year.• Trained and mentored Managers in 25 stores, to identify transferring skills and promote the operation Employees; generating 150 job promotions and maximizing the average revenue by 15% after 6 months. Show less

• 

  MINISTRY OF TOURISM, BOLIVIA

  Oct 2007 - Nov 2008

  MARKETING CONSULTANT

  • Headed the National Survey Program, to collect data from hoteliers and tourists, providing information toidentify the ideal Marketing Strategy to launch and promote the new official Government website (minculturas.gob.bo); increasing the website access by 28% after 3 months.• Clustered the Marketing Strategy in 2 major groups of hotel tourists and hostel backpackers, to optimizethe Sales Strategy and Marketing Planning.

• 

  Hewlett Packard Enterprise

  Jan 2010 - Dec 2011

  SERVICE DESK TRAINER / TEAM MANAGER

  • Interviewed and recruited new managers, with 90% of job retention after one year. • Designed, planned and trained new employees for sales and customer service.• Promoted to Team Manager after one year, leading 27 team members.

• 

  MULTIPRIME CORP

  Mar 2011 - Mar 2012

  SALES AND LEADERSHIP TRAINER

  • Launched and tested a new sales program, designed for a team of 600 people.• Trained 250 Salespeople and 4 Training Trainers, to empower the team to apply for a new Sales Program.• Coached 8 supervisors for a new leadership program.• Led the program responsible for 120% of sales increasing after 12 months.

• 

  INEA - Instituto Estadual do Ambiente

  Feb 2013 - Mar 2016

  SUSTAINABLE DEVELOPMENT LEADER

  • Trained new local teams in 42 cities, to apply the United Nations Agenda for Sustainable Development; creating a new State Environment Program, implemented in 130 new institutions.• Facilitation and mediation of Community meetings, to customize a new Sustainable Development plan for each city, to empower local communities and create alliances among Government, NGOs and Civil Society.• Presentations as facilitation and hold presentations in workshops and lectures about Urban Planning with NGOs, private companies and national government institutions. Show less

• 

  PEDALA QUEIMADOS

  Jan 2016 - now

  Co-Founder

  • Created, directed and mentored the NGO, using the bicycle as a tool to engage, include and educate people from the city ranked as the most violent in Brazil in 2018.• Directed the program responsible for teaching 25 people on how to build bamboo bicycles, resulting in several new bicycles for a new bike-share program in the city.• I wrote the NGO project that was selected and sponsored to be presented at the biggest bicycle conference in the world in 2019. This project won the “Social Impact Award” from the Dutch Cycle Embassy.• Designed a new Marketing, Branding and Communication Plan. Show less

• 

  The Bamboo Trip Project

  Apr 2016 - May 2023

  Founder

  • Created a new Sales and Leadership training program, to apply planning and motivation techniques to achieve new goals. My training program had a total of 107 conferences, to crowds from 50 to 800 people, also with 7 new training programs in private companies.• Led one Urban Planning Study while crossing Africa from the extreme South to the extreme North, to develop a new Urban Planning view and apply it to develop leadership skills around the world.I was the main speaker at the TEDx Mannheim/Germany in 2017, the United Nations COP-23 in Germany, at companies like trivago, and the biggest bicycle conference in the world (Velo-city). To watch the talk, click here: https://youtu.be/vociiqljBgo• Crowdfunded 2 major campaigns, achieving 115% of the first funding goal and 150% of the second.• Authored and published 1 book, with more than 5.000 units sold, in 5 sold-out editions.• Created and managed a sponsorship program, resulting in a new main sponsor for 2 years and renovated for another 2.• Content Creator for a Podcast and YouTube channel, both called “Bamboo Trip”. Show less

• 

  LOVOO

  Dec 2020 - Oct 2021

  Livestreaming Community Manager
• 

  Roda Mundo

  May 2023 - now

  Founder

  - Acceleration of projects in the area of sustainable development, to strengthen vulnerable communities.- Promotion and cultural exchange of initiatives to promote climate resilience, social empowerment, and sustainable development.- Develop initiatives for the promotion and social inclusion through bicycles and other human-powered transport.- Carry out and support projects and activities of an educational, cultural, ecological and social nature, at the local and regional level; for teenagers, youth, and adults.- Promoting peace and citizenship through the socialization of human rights, democracy and other universal values. Show less